Healthcare Marketing Intern

Job description

Job responsibilities

Are you passionate about the intersection of healthcare and marketing? Do you have a knack for creating compelling content that resonates with diverse audiences? Are you interested in kick-starting your marketing career?

If so, we invite you to join our dynamic team as a Healthcare Marketing Intern. We're looking for a talented and creative individual to join our team to positively impact the marketing arm of our organisation.

Primary Responsibilities

Work primarily in the Management team supporting our operational areas, assisting in responding to marketing enquiries and supporting in marketing and advertising promotional activities via all communication channels

Work with the relevant PCN Administrator and Business Manager as needed to schedule social media posts, gather content and format external stakeholder newsletters.

Maintain a database of media enquiries and journalist contact information relevant to the scope of the company.

Update relevant content for the PCN practice teams on their local websites.

Create and edit videos and photographs of events to be used across all internal and external communications channels to promote the positive work of GPA and build our reputation as the delivery partner of choice for Primary Care in the borough.

Produce weekly media scanning reports for the Management Team and other media monitoring reports as required.

Work with the Business Manager as required to help update the website.

Work with the relevant PCN Administrator and Business Manager where needed to develop content including graphics, video, audio, campaigns and initiatives.

Key Tasks

1.Providing marketing support for GPA and the PCNs

-Working with the Management team, SEL ICB, and other external organisations to source content for our corporate staff newsletter and our other internal communications channels.

-Working with the relevant PCN Administrator as needed to schedule social media posts, gather content and format of internal and external stakeholder newsletters and provide support for behaviour change campaigns.

- Working with the Management Team to develop the promotion and advertising of staff surveys, and PCN-specific and company event

- Provide support for exhibitions and conference including organising attendance, managing suppliers and ensuring the relevant marketing collateral is in place

- Maintaining relevant contact information for the Management team on a database for future marketing us

- Helping to maintain a database of media enquiries and journalist contact information.

- Working with the relevant PCN Administrator and PCN Digital and Transformation Leads to update relevant content for PCNs and GPA on practice websites

- Creating and editing videos and photographs of events to be used across all internal and external communications channels to promote the positive work of GPA and build our reputation as the delivery partner of choice for Primary Care within the borough

-Producing a bi-weekly media scanning report for the Business Manager and Board members and other media monitoring reports as required

- Working with the relevant PCN Administrator as required to help update the website.

- Working with the relevant PCN Administrator to develop content including graphics, video, audio, podcasts for internal and external projects, campaigns and initiatives.

2. Professional Development

- Work with the Business Manager for advice and support

- Undertake continual personal and professional development, taking on an active part in reviewing and developing the role and responsibilities and provide evidence of learning activity as required.

- Adhere to organisational policies and procedures, including confidentiality, safeguarding, lone working, information governance, equality, diversity and inclusion training and health and safety.

3. Miscellaneous

- Establish strong working relationships with PCNs and work collaboratively with other clinicians and non-clinicians, supporting each other and respecting each other's views.

- Act as a champion for communication for GPA and on behalf of PCN's.

- Demonstrate a flexible attitude and be prepared to carry out other duties as may be reasonably required from time to time within the general character of the post or level of responsibility of the role, ensuring that work is delivered in a timely and effective manner.

- Identify opportunities and gaps in the marketing arm of the company and provide feedback to continually improve and contribute to business planning.

- Work in accordance with the company's policies and procedures.

- Contribute to the wider aims and objectives of the PCN to improve and support primary care

Person Specification

Experience

Essential

• Experience of using common social media channels for content creation, promotion and/or marketing i.e. LinkedIn, Facebook, Instagram, Twitter, TikTok etc.
• Experience of creating content and design materials to support communications campaigns.
• Experience developing engaging, targeted content and messages suitable for use across a range of digital channels.

Desirable

• Experience of working directly in a marketing intern/ marketing assistant, or any other related role (in a paid or voluntary capacity).
• Experience of working in health, social care and other support roles in direct contact with people, families or carers (in a paid or voluntary capacity)
• Experience of working within multiprofessional team environments.

Other Requirements

Essential

• Disclosure Barring Service (DBS) check
• Occupational Health Clearance

Skills and Knowledge

Essential

• Strong team player, regularly undertaking activities to engage all colleagues and committed to an ethos of continuous improvement.
• A positive outlook and attitude, acting with passion, enthusiasm and commitment.
• Commitment to personal development and keen to pursue a career in communications.
• Strong organisational skills, including planning, prioritising, time management and record keeping.
• Ability to recognise and work within limits of competence and seek advice when needed.

Desirable

• Understanding of the wider determinants of health, including social, economic and environmental factors and their impact on communities, individuals, their families and carers.
• Knowledge of how the NHS works, including primary care and PCNs.

Skills

Essential

• Excellent communication skills (written and oral)
• Strong IT skills
• Competent in the use of Office and Outlook
• Effective time management (planning and organising)
• Ability to work as a team member and autonomously
• Good interpersonal skills
• Problem solving and analytical skills

Desirable

• EMIS/SystmOne/Vision user skills

Qualifications

Essential

• Minimum Grade C or above Maths and English.
• Education to NVQ Level 3 or A Level equivalent in Marketing, or any other related subject - advanced level or equivalent qualifications or working towards.
• Proficient in MS Office and web-based services.

Desirable

• Degree in Marketing, or any other related subject.

Personal Qualities

Essential

• Polite and confident
• Flexible and cooperative
• Motivated, forward thinker
• Problem solver with the ability to process information accurately and effectively, interpreting data as required
• High levels of integrity and loyalty
• Sensitive and empathetic in distressing situations
• Ability to work under pressure/in stressful situations
• Effectively able to communicate and understand the needs of the patient
• Commitment to ongoing professional development
• Effectively utilise resources
• Punctual and committed to supporting the team effort
• Ability to communicate with sensitivity to all backgrounds and communities, respecting lifestyles and diversity
• Ability to support people in a way that inspires trust and confidence, motivating others to reach their potential
• Ability to communicate effectively, both verbally and in writing, with people, their families, carers, community groups, partner agencies and stakeholders
• Ability to identify risk and assess / manage risk when working with individuals
• Ability to maintain effective working relationships and to promote collaborative practice with all colleagues
• Ability to demonstrate personal accountability, emotional resilience and work well under pressure
• Ability to organise, plan and prioritise on own initiative, including when under pressure and meeting deadlines
• High level of written and verbal communication skills
• Ability to work flexibly and enthusiastically within a team or on own initiative
• Knowledge of, and ability to work to policies and procedures, including confidentiality, safeguarding, lone working, information governance, and health and safety

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Greenwich PCN Alliance

Address

Greenwich PCN Alliance

Memorial Hospital

London

SE18 3RG

Employer's website

https://www.blackheathstandardsurgery.com/ (Opens in a new tab)