Marketing & Communications Officer

Independent Health Group

Information:

This job is now closed

Job summary

Independent Health Group are continuing to deliver growth - with a 20% increase in activity levels this year and greater growth planned for the future. An exciting opportunity has arisen for a well-motivated individual to join us as Marketing and Communications Officer. The role offers hybrid working with the requirement to attend our Hub in Peasedown St John as well as visiting sites as required.

The Marketing and Communications Officer is a new role and together with the Head of Business Development, you will be responsible for delivering a marketing strategy to support the development of business growth organisation and will assist in the delivery of an integrated and targeted marketing and communications campaign which achieves results.

Everything we do is about people those we care for, and those who work for us. It is an overused phrase, but we are truly a values-based organisation and this is reflected in both our CQC rating of outstanding and the results from the most recent NHS staff survey: All our staff believe that patients are our top priority, feel the care we offer is good enough for their friends and family and would recommend us as a place to work

Main duties of the job

The Marketing and Communications Officer will work with a variety of stakeholders according to the project they are working on at any one time and will help deliver an internal communications strategy.

The role will work closely with colleagues across all parts of the business to create content for digital media campaigns as we build our digital profile and the role will support the refresh of our brand strategy in order to strengthen our brand and core messages.

About us

We were set up in 2004 by Dr Matthew Wordsworth with the aim of offering patients the choice of being treated out of hospital, closer to home. Matt wanted to create a new health care organisation in which like-minded health care professionals could deliver patient centred care at the highest standard. Our aim was to be a leading provider of community-based diagnostic and treatment services of the highest quality, where patients always come first.

In the summer of 2022 we have proven this, with our Outstanding CQC rating!

Since 2004 we have increased the range of services we offer and the sites we work from, but we still believe that Independent Health Group offers you an opportunity to make a real difference to patients care and treatment.

We pride ourselves on the quality of care we offer our patients, all commissioned on behalf of the NHS

Date posted

15 May 2024

Pay scheme

Other

Salary

£30,000 to £34,000 a year Depending on experience

Contract

Permanent

Working pattern

Full-time, Flexible working

Reference number

U0043-102

Job locations

8 The Office Village

Bath Business Park

Peasedown St John

BA2 8SG


Job description

Job responsibilities

Deliver an integrated marketing strategy for the business: Lead the development of a marketing strategy which is focused on supporting the organisation business plan for growth by promoting key service offerings, increasing brand awareness and building relationships with our stakeholders.

Digital marketing support: Lead on the execution of a comprehensive digital marketing plan which is tailored to the healthcare industry, including lead generation and customer engagement.

Content Creation: Help drive and oversee the creation of high-quality and engaging content for the organisation website and social media pages, and internal email newsletters, ensuring alignment with brand messaging and industry standards.

Social Media Management: Manage and optimise the company's social media presence, including community engagement and performance analysis to assist with increasing awareness of specific services.

Search Engine Optimisation and Search Engine Marketing: Manage the relationship with the organisation who is appointed to drive optimisation of the organisation website and focus on strategic keyword research, website optimization and pay-per-click advertising campaigns to improve search engine rankings.

Internal marketing communications plan: as part of the marketing strategy, help produce an internal marketing plan which recognises the challenges that come with the organisational structure and builds on the opportunities to address gaps and uses tools to engage effectively with all staff.

Email Marketing: When required, develop targeted email marketing campaigns to nurture stakeholder relationships, promote services, and develop new customer relationships.

Analytics and Reporting: Monitor and measure the effectiveness of marketing performance (KPIs), track campaign performance and analyse data insights to measure ROI on marketing spend, identify trends, and make data-driven recommendations for continuous improvement.

Compliance and Regulations: Ensure all digital marketing activities comply with healthcare industry regulations and guidelines and meet the requirements of the Caldicot Guardian, including HIPAA and GDPR, to maintain patient confidentiality and privacy.

Continuous Learning: Stay abreast of the latest trends in digital marketing and best practices for healthcare in order to drive innovation and maintain a competitive edge in the market.

Job description

Job responsibilities

Deliver an integrated marketing strategy for the business: Lead the development of a marketing strategy which is focused on supporting the organisation business plan for growth by promoting key service offerings, increasing brand awareness and building relationships with our stakeholders.

Digital marketing support: Lead on the execution of a comprehensive digital marketing plan which is tailored to the healthcare industry, including lead generation and customer engagement.

Content Creation: Help drive and oversee the creation of high-quality and engaging content for the organisation website and social media pages, and internal email newsletters, ensuring alignment with brand messaging and industry standards.

Social Media Management: Manage and optimise the company's social media presence, including community engagement and performance analysis to assist with increasing awareness of specific services.

Search Engine Optimisation and Search Engine Marketing: Manage the relationship with the organisation who is appointed to drive optimisation of the organisation website and focus on strategic keyword research, website optimization and pay-per-click advertising campaigns to improve search engine rankings.

Internal marketing communications plan: as part of the marketing strategy, help produce an internal marketing plan which recognises the challenges that come with the organisational structure and builds on the opportunities to address gaps and uses tools to engage effectively with all staff.

Email Marketing: When required, develop targeted email marketing campaigns to nurture stakeholder relationships, promote services, and develop new customer relationships.

Analytics and Reporting: Monitor and measure the effectiveness of marketing performance (KPIs), track campaign performance and analyse data insights to measure ROI on marketing spend, identify trends, and make data-driven recommendations for continuous improvement.

Compliance and Regulations: Ensure all digital marketing activities comply with healthcare industry regulations and guidelines and meet the requirements of the Caldicot Guardian, including HIPAA and GDPR, to maintain patient confidentiality and privacy.

Continuous Learning: Stay abreast of the latest trends in digital marketing and best practices for healthcare in order to drive innovation and maintain a competitive edge in the market.

Person Specification

Qualifications

Essential

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Exceptional communication, inter personal and project management skills.
  • A creative thinker with a passion for driving business growth through digital innovation..

Desirable

  • Experienced in digital marketing campaigns

Experience

Essential

  • Minimum of 1-3 years of experience in a marketing, communications or related field.
  • Able to demonstrate an understanding of integrated marketing and what is needed to develop branding strategies within a business.

Desirable

  • Experience of working in a healthcare setting, either in private healthcare or NHS.

Abilities / skills and personal attributes

Essential

  • Thorough understanding of digital marketing and the associated tools and platforms, including social media management and email marketing, SEO and analytics.
  • Excellent analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
  • Strong organisational skills with the ability to prioritise task and lead a number of projects simultaneously.
  • Excellent written and verbal communication skills.

Desirable

  • Experience of having lead marketing campaigns previously.
Person Specification

Qualifications

Essential

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Exceptional communication, inter personal and project management skills.
  • A creative thinker with a passion for driving business growth through digital innovation..

Desirable

  • Experienced in digital marketing campaigns

Experience

Essential

  • Minimum of 1-3 years of experience in a marketing, communications or related field.
  • Able to demonstrate an understanding of integrated marketing and what is needed to develop branding strategies within a business.

Desirable

  • Experience of working in a healthcare setting, either in private healthcare or NHS.

Abilities / skills and personal attributes

Essential

  • Thorough understanding of digital marketing and the associated tools and platforms, including social media management and email marketing, SEO and analytics.
  • Excellent analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
  • Strong organisational skills with the ability to prioritise task and lead a number of projects simultaneously.
  • Excellent written and verbal communication skills.

Desirable

  • Experience of having lead marketing campaigns previously.

Employer details

Employer name

Independent Health Group

Address

8 The Office Village

Bath Business Park

Peasedown St John

BA2 8SG


Employer's website

https://www.ihg.org.uk/ (Opens in a new tab)

Employer details

Employer name

Independent Health Group

Address

8 The Office Village

Bath Business Park

Peasedown St John

BA2 8SG


Employer's website

https://www.ihg.org.uk/ (Opens in a new tab)

For questions about the job, contact:

Recruitment Team

inhg.ihgrecruitment@nhs.net

Date posted

15 May 2024

Pay scheme

Other

Salary

£30,000 to £34,000 a year Depending on experience

Contract

Permanent

Working pattern

Full-time, Flexible working

Reference number

U0043-102

Job locations

8 The Office Village

Bath Business Park

Peasedown St John

BA2 8SG


Supporting documents

Privacy notice

Independent Health Group's privacy notice (opens in a new tab)