Job summary
12 Month Fixed Term / Secondment
We are looking for a talented marketing professional to join Inclusion in this new and exciting role as a Marketing and Communications Officer for our community drug and alcohol services.
Led by the Marketing and Communications Team Manager and Programmes and Communications Lead, you will be responsible for the creation, development, and implementation of Inclusion's strategic and operational marketing plan, for all of our community drug and alcohol services across the UK.
This is a brand-new post to Inclusion's Marketing and Communications Team, which means the post-holder will be able to use their initiative and existing marketing skills to help raise the profile of our services, and truly make the role their own.
Main duties of the job
The role requires delivering a range of comprehensive marketing projects and campaigns to a variety of audiences, both internally and externally, all whilst educating and communicating brand principles and key messages effectively, keep them at the heart of all marketing activities.
Contributing to the overall marketing and communications plan of Inclusion's community drug and alcohol services, the post-holder will develop and deliver design and content management of existing platforms, as well as local marketing activity to support in educating key audiences and increasing service awareness. This involves working with the individual teams to establish clear objectives/KPIs and ensure these are measured and delivered effectively against the wider marketing strategy.
With full support and oversight from the Marketing and Communications Team Manager, you will develop marketing campaigns from start to finish, including the creation of in-house resources via graphic design software (content will be written in conjunction with the wider teams with specialist knowledge in the subject area). You will also manage the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and online materials, ensuring that all marketing activity is planned in line with the annual budgets and links in with project plans across the teams.
For a detailed summary of the role duties, please view the Job Description and Person Specification document.
About us
Inclusion, created in 2002 is part of the Specialist Services Care Group of Midlands Partnership University NHS Foundation Trust (MPFT). We provide caring and effective services across England, including, West Yorkshire, West Midlands, East Midlands, West Mercia, Thames Valley, Hampshire, Isle of Wight and Thurrock, Essex.
We support individuals, families and communities who are affected by addiction, crime, mental health or need treatment for their sexual health. We believe that the individuals and families who use our services should receive high quality, committed and inclusive care, realising all the benefits a modern NHS organisation can provide.
We work with patients and our staff teams to achieve the best outcomes we can. We invest heavily in training and development, and the wellbeing of our people, both staff and service users is central to who we are. Here at MPFT, we are proud of the comprehensive wellbeing and lifestyle support offer available, in addition to in-house training and coaching support.
Our services are robustly governed, evidence-based, inclusive, and designed and provided in conjunction with service users. We are committed to providing the best service we can, and if you share our values, we want you on our team!
Job description
Job responsibilities
For a detailed summary of the role responsibilities, please view the Job Description and Person Specification document.
A summary is outlined below:
- Support the implementation of Inclusions strategic and operational marketing plan for community drug and alcohol services.
- To maintain working relationships with the individual services and their wider teams, visiting the various services as and when needed for content gathering, face-to-face meetings and offering support at local events.
- Communicating brand principles and key messages effectively.
- Develop and deliver design and content management of existing platforms.
- Develop and deliver local marketing campaigns to support in educating key audiences and increasing service access.
- To act as brand champion ensuring the brand is used in the correct way, providing updates when appropriate and policing the use of the brand internally and externally.
- Identify and produce positive news about the services for local, regional and national media and other key stakeholders.
- Collate stories for internal publications such as blogs, newsletters and reports.
- Maintain the various service websites via CMS and liaising with the wider teams to ensure all information is accurate and up to date.
- Gather case studies through close working with the clinical leads, to demonstrate the impact of the care we give, cataloguing the stories with the related consent documentation.
- To work with external agencies to plan mixed media campaigns to meet key performance indicators (KPIs).
- To take responsibility for the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and online materials including writing and proofreading copy, liaising with suppliers and overseeing advertising and public relations.
- Develop and implement a wide range of consultations encompassing numerous services and analysis of a range of personal behaviours, trends and attitudes.
- To maintain an up-to-date knowledge of current marketing, communication and engagement methods and implement this at local level.
- Work with a range of external stakeholders to help maintain positive working relationships and implement joint working on communications where appropriate.
- To undertake a marketing audit of all resources and advertising outlets available, and to develop and maintain an electronic database derived from this audit.
- Build a database of photos and videos for promotional use, regularly updating these, ensuring they are catalogued effectively and all have the adequate consent for future use.
- Monitor external activity and develop ways of engaging with local and national events or promotions which will complement our cause i.e. International Overdose Awareness Day, World Hepatitis Day, Alcohol Awareness Week; taking all opportunities to increase awareness or dispel myths surrounding substance misuse and mental health.
- Manage and analyse allocated projects, ensuring marketing deliverables and milestones are met. This includes defining the brief, timings, budgets and gathering quotes.
- Keeping up to date with all new Inclusion developments and have an in-depth understanding of the work we do in order to produce accurate and compelling marketing and promotional materials.
- Measure and analyse website and social media channels and provide monthly, quarterly and annual reports on activity to the Marketing and Communications Team Manager and individual services.
Job description
Job responsibilities
For a detailed summary of the role responsibilities, please view the Job Description and Person Specification document.
A summary is outlined below:
- Support the implementation of Inclusions strategic and operational marketing plan for community drug and alcohol services.
- To maintain working relationships with the individual services and their wider teams, visiting the various services as and when needed for content gathering, face-to-face meetings and offering support at local events.
- Communicating brand principles and key messages effectively.
- Develop and deliver design and content management of existing platforms.
- Develop and deliver local marketing campaigns to support in educating key audiences and increasing service access.
- To act as brand champion ensuring the brand is used in the correct way, providing updates when appropriate and policing the use of the brand internally and externally.
- Identify and produce positive news about the services for local, regional and national media and other key stakeholders.
- Collate stories for internal publications such as blogs, newsletters and reports.
- Maintain the various service websites via CMS and liaising with the wider teams to ensure all information is accurate and up to date.
- Gather case studies through close working with the clinical leads, to demonstrate the impact of the care we give, cataloguing the stories with the related consent documentation.
- To work with external agencies to plan mixed media campaigns to meet key performance indicators (KPIs).
- To take responsibility for the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and online materials including writing and proofreading copy, liaising with suppliers and overseeing advertising and public relations.
- Develop and implement a wide range of consultations encompassing numerous services and analysis of a range of personal behaviours, trends and attitudes.
- To maintain an up-to-date knowledge of current marketing, communication and engagement methods and implement this at local level.
- Work with a range of external stakeholders to help maintain positive working relationships and implement joint working on communications where appropriate.
- To undertake a marketing audit of all resources and advertising outlets available, and to develop and maintain an electronic database derived from this audit.
- Build a database of photos and videos for promotional use, regularly updating these, ensuring they are catalogued effectively and all have the adequate consent for future use.
- Monitor external activity and develop ways of engaging with local and national events or promotions which will complement our cause i.e. International Overdose Awareness Day, World Hepatitis Day, Alcohol Awareness Week; taking all opportunities to increase awareness or dispel myths surrounding substance misuse and mental health.
- Manage and analyse allocated projects, ensuring marketing deliverables and milestones are met. This includes defining the brief, timings, budgets and gathering quotes.
- Keeping up to date with all new Inclusion developments and have an in-depth understanding of the work we do in order to produce accurate and compelling marketing and promotional materials.
- Measure and analyse website and social media channels and provide monthly, quarterly and annual reports on activity to the Marketing and Communications Team Manager and individual services.
Person Specification
Degree or appropriate qualification in relevant field
Essential
- Degree or appropriate qualification in relevant field
Experience
Desirable
- Healthcare marketing experience
- Experience within the drug and alcohol field
Experience
Essential
- Previous marketing experience
Experience
Essential
- Experience using Adobe programmes
- Experience using Canva
Experience
Essential
- Copywriting (i.e. content writing, blogs and PR)
- Copywriting similar spec requried to role
Travel
Essential
- Able to travel to our services as and when required
Person Specification
Degree or appropriate qualification in relevant field
Essential
- Degree or appropriate qualification in relevant field
Experience
Desirable
- Healthcare marketing experience
- Experience within the drug and alcohol field
Experience
Essential
- Previous marketing experience
Experience
Essential
- Experience using Adobe programmes
- Experience using Canva
Experience
Essential
- Copywriting (i.e. content writing, blogs and PR)
- Copywriting similar spec requried to role
Travel
Essential
- Able to travel to our services as and when required
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
