Job summary
We are looking for a talented individual with creativity, spark and flair to work within our Marketing and Communications team, supporting Inclusion's Sexual Health Services (across sites).
The post-holder will be responsible for the development and implementation of a complex and comprehensive portfolio of marketing projects and campaigns, to support the implementation of Inclusion's Sexual Health Services' strategic and operational marketing plan.
The role requires a marketing professional to plan and deliver a programme of communications to a range of target audiences, both internally and externally. This includes educating and communicating brand principles and key messages effectively, keeping them at the heart of all marketing initiatives.
Contributing to the overall marketing and communications plan, the post-holder will develop and deliver design and content management of existing platforms, as well as local marketing activity to support in educating key audiences and increasing service access. This involves working with the wider sexual health and comms teams to establish clear objectives/KPIs and ensure these are measured and delivered effectively. Key stakeholders are also an important part of effective service delivery, and the post-holder will take an active role in building long-term relationships.
The role includes creative freedom through graphic design to fully develop marketing campaigns from start to finish, including the creation of in-house resources
Main duties of the job
Full-time (37.5 hours per week) Marketing and Communications Officer based at Inclusion in Stafford.
Whilst primarily based in Stafford, the successful applicant will be required to travel to our sexual health clinics across the midlands, as and when needed.
You will be responsible for working with external agencies to plan mixed media campaigns to meet targets, whilst managing the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and online materials. You will be responsible for ensuring that all marketing activity is planned in line with the annual budgets and links in with project plans across the teams.
Your duties will also include working with sexual health teams to create presentations and other visual materials to allow successful delivery of the service objectives. You will also be responsible for overseeing advertising and public relations, as well as proofreading, designing and liaising with external suppliers such as printers, agencies and freelancers on allocated projects (i.e. design, print and media translations).
The individual will be able to provide marketing and communications advice to others within the organisation, linking closely with managers. They will also provide marketing and communications support and reports to sexual health teams and via sexual health service committee meetings to support improving the sexual health vision and the commissioned public health outcomes.
About us
Inclusion, created in 2002 is part of the Specialist Services Care Group of Midlands Partnership NHS Foundation Trust (MPFT). We provide caring and effective services across England, including, West Yorkshire, West Midlands, East Midlands, West Mercia, Thames Valley, Hampshire, Isle of Wight and Thurrock, Essex.
We support individuals, families and communities who are affected by addiction, crime, mental health or need treatment for their sexual health. We believe that the individuals and families who use our services should receive high quality, committed and inclusive care, realising all the benefits a modern NHS organisation can provide.
We work with patients and our staff teams to achieve the best outcomes we can. We invest heavily in training and development, and the wellbeing of our people, both staff and service users is central to who we are. Here at MPFT, we are proud of the comprehensive wellbeing and lifestyle support offer available, in addition to in-house training and coaching support.
Our services are robustly governed, evidence-based, inclusive, and designed and provided in conjunction with service users. We are committed to providing the best service we can, and if you share our values, we want you on our team!
Job description
Job responsibilities
Please see the attached job description for the full description and person specifications. A summary is outlined below:
- Support the implementation of Inclusions Sexual Health Services strategic and operational marketing plan.
- Communicating brand principles and key messages effectively.
- Develop and deliver design and content management of existing platforms.
- Develop and deliver local marketing campaigns to support in educating key audiences and increasing service access.
- To assist Service Managers in the planning, design and production of reports.
- To act as brand champion ensuring the brand is used in the correct way, providing updates when appropriate and policing the use of the brand internally and externally.
- Support the management of the budget allocated for communications and engagement activity, ensuring allocations are not exceeded and procurement policies are adhered to.
- Identify and produce positive news about the services for local, regional and national media and other key stakeholders.
- To work with external agencies to plan mixed media campaigns to meet key performance indicators (KPIs).
- To take responsibility for the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and online materials including writing and proofreading copy, liaising with suppliers and overseeing advertising and public relations.
- To provide comprehensive consultation and engagement to support the sexual health teams and the wider health economy.
- The post-holder will be responsible for the creation, development and implementation of a wide range of consultations encompassing numerous services and analysis of a range of personal behaviours, trends and attitudes.
- To maintain an up-to-date knowledge of current marketing, communication and engagement methods and implement this at local level.
- Work with a range of external stakeholders to help maintain positive working relationships and implement joint working on communications where appropriate.
- To undertake a marketing audit of all resources and advertising outlets available to the sexual health teams and to develop and maintain an electronic database derived from this audit.
- Manage and analyse allocated projects, ensuring marketing deliverables and milestones are met. This includes defining the brief, timings, budgets and gathering quotes.
- Measure and analyse website and social media channels and provide monthly, quarterly and annual reports on activity.
Job description
Job responsibilities
Please see the attached job description for the full description and person specifications. A summary is outlined below:
- Support the implementation of Inclusions Sexual Health Services strategic and operational marketing plan.
- Communicating brand principles and key messages effectively.
- Develop and deliver design and content management of existing platforms.
- Develop and deliver local marketing campaigns to support in educating key audiences and increasing service access.
- To assist Service Managers in the planning, design and production of reports.
- To act as brand champion ensuring the brand is used in the correct way, providing updates when appropriate and policing the use of the brand internally and externally.
- Support the management of the budget allocated for communications and engagement activity, ensuring allocations are not exceeded and procurement policies are adhered to.
- Identify and produce positive news about the services for local, regional and national media and other key stakeholders.
- To work with external agencies to plan mixed media campaigns to meet key performance indicators (KPIs).
- To take responsibility for the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and online materials including writing and proofreading copy, liaising with suppliers and overseeing advertising and public relations.
- To provide comprehensive consultation and engagement to support the sexual health teams and the wider health economy.
- The post-holder will be responsible for the creation, development and implementation of a wide range of consultations encompassing numerous services and analysis of a range of personal behaviours, trends and attitudes.
- To maintain an up-to-date knowledge of current marketing, communication and engagement methods and implement this at local level.
- Work with a range of external stakeholders to help maintain positive working relationships and implement joint working on communications where appropriate.
- To undertake a marketing audit of all resources and advertising outlets available to the sexual health teams and to develop and maintain an electronic database derived from this audit.
- Manage and analyse allocated projects, ensuring marketing deliverables and milestones are met. This includes defining the brief, timings, budgets and gathering quotes.
- Measure and analyse website and social media channels and provide monthly, quarterly and annual reports on activity.
Person Specification
Degree or appropriate qualification in relevant field
Essential
- Degree or appropriate qualification in relevant field
Able to travel to Stafford and various clinic locations within the Midlands
Essential
- Able to travel to Stafford and various clinic locations within the Midlands
Person Specification
Degree or appropriate qualification in relevant field
Essential
- Degree or appropriate qualification in relevant field
Able to travel to Stafford and various clinic locations within the Midlands
Essential
- Able to travel to Stafford and various clinic locations within the Midlands
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
