Senior Social Media & Stories Manager

Job summary

At NHS Blood & Transplant we build donor communities around meaningful life changing interactions and real experiences. Day in and day out, our colleagues put in place the appropriate structures that showcase our social brands including Give Blood, NHS Organ Donation and NHSBT Corporate channels.

Its a busy and varied role. Youll work with a diverse group of stakeholders across NHS Blood & Transplant supporting our social media channel management and storytelling content across blood, plasma, organs, tissue, and stem cells.

Youll also work closely with colleagues from a wide range of marketing and communications disciplines on a daily basis.

Working for NHSBT is both challenging and rewarding. We take great pride in our people and what we can accomplish together.

Training and development will be available to ensure that you stay at the forefront of your specialist field, and you will bring your knowledge of behaviour change techniques, using insight, user journeys and storytelling to the role.

Main duties of the job

In this role you will be accountable for leading the development of robust integrated social media strategies that drive engagement and advocacy across platforms and target audiences whilst staying true to NHS Blood & Transplant values. Your responsibilites will include:

• Developing and delivering NHS Blood & Transplant strategic social media and stories plan and budget holder across campaigns and channels.
• Leading the development of robust integrated social media strategies that drive engagement and advocacy across platforms and target audiences whilst staying true to NHS Blood & Transplant values.
• Managing NHS Blood & Transplants existing key social media platforms such as LinkedIn, Facebook, Instagram, and X (formally known as Twitter), as well as seek out and develop new and emerging platforms that can help grow our donor base and brand.
• Supporting our directorates to ensure that social media plans are effectively integrated into brand marketing and paid media efforts.
• Line managing and developing a team of social media and stories specialists.
• Liaising with members of the Communications Directorate and internal teams to ensure the alignment of internal and external messages in the implementation of marketing and communications activity and materials produced.

You will be required to travel and spend time away from base, which will involve working irregular hours and overnight stays when required, with prior notice

About us

It takes all types of people to deliver the kind of service that saves and improves lives. At NHS Blood and Transplant, youll join a team of more than 6,000 people who are making a genuine difference to communities, families, friends, relatives and more across the UK.

We play a unique and special role in the NHS by helping people do something extraordinary- donate blood, blood products, organs, tissues, or stem cells to save someone in need.

Our three core values are what set us apart. They guide and inspire everything we do. By being caring, expertly meeting the needs of our patients and our people, and accepting nothing less than the best quality, we can do extraordinary work and help our people to do something extraordinary in their career, too.

Three small words, one big difference - Caring, Expert and Quality.Together we'll save and improve more lives than ever.

You will join us on our journey to create an inclusive workplace and aim to reflect the diverse communities we work with, and we positively encourage applications from all sectors of the community.