NHS Blood and Transplant

Marketing Manager - Stem Cells and Platelets

Information:

This job is now closed

Job summary

This is an exciting opportunity to join the Donor Experience Directorate at NHS Blood and Transplant and lead the delivery of marketing campaigns to recruit new blood or plasma donors. This is a fast paced role, which requires drive and resilience to deliver stretching targets within tight timeframes. You will be joining a focused and collaborative team who are working to save and improve thousands of lives every year.

Main duties of the job

You will lead on the development and delivery of the annual stem cells and platelets marketing plan. We are looking for a confident self starter, capable of impacting and influencing colleagues across the Directorate. In this challenging and fast paced role you will lead on the development, coordination and delivery of new donor marketing campaigns. No two days will be the same as you develop engaging communications to target a variety of audiences effectively across owned, earned and shared channels. Responsibilities include: Leading on the development and delivery of the annual stem cells and platelets marketing plan aligning to strategic objectives Influencing and collaborating with experts across the Directorate to develop, deliver and evaluate marketing plans and campaigns which meet business targets. Accountable for the development, coordination and delivery of stem cells and platelets campaigns. Ensuring they deliver continuous learning and efficiencies. Manage the budget, tracking spend and forecasting cost per acquisition. Creating engaging creative platforms that can work cross channels, engaging with colleagues across the directorate to ensure consistency across the donor experience. Matrix management of other Donor Experience staff and wider NHSBT teams to deliver marketing activities to achieve business goals. You may be required to travel and spend time away from base, working irregular hours and overnight stays when required, with prior notice

About us

At NHS Blood and Transplant, were incredibly proud of the many talented people who come together every day to make our organisation the very best it can be. We have clearly defined values that are centred around offering exceptional care to our donors and their families. We take care of each other too and we focus on building our expertise so we can change lives, provide quality support and offer fulfilling careers. Its an opportunity to contribute to a unique team as part of a service that saves lives 365 days a year. We offer brilliant benefits including 27 days of holiday (plus bank holidays), a comprehensive induction and training programme, and competitive pension scheme. We are passionate about creating an inclusive workplace and aim to reflect the diverse communities we work with and positively encourage applications from all sectors of the community. Three small words, one big difference - Caring, Expert and Quality. Together we'll save and improve more lives than ever

Details

Date posted

05 April 2024

Pay scheme

Agenda for change

Band

Band 7

Salary

£43,742 to £50,056 a year

Contract

Permanent

Working pattern

Part-time

Reference number

003730

Job locations

Barnsley Centre, Unit D, Capitol Way

Dodworth

Barnsley

South Yorkshire

S75 3FG


National Blood Service

Vincent Drive

Birmingham

B15 2SG


Nhs Bt

Northway

Filton

Bristol

BS34 7QH


Nhs Blood & Transplant

Charcot Road

London

NW9 5BG


National Blood Service

Plymouth Grove

Manchester

M13 9LL


Nhs B T

75 Cranmer Terrace

London

SW17 0RB


Job description

Job responsibilities

Please view the attached recruitment profile which is a summary of the detailed Job Description and Person Specification.

Please also view the benefits information sheet which details the benefits of working for NHSBT and the hours of work, salary, leave entitlement etc. for this role.

Job description

Job responsibilities

Please view the attached recruitment profile which is a summary of the detailed Job Description and Person Specification.

Please also view the benefits information sheet which details the benefits of working for NHSBT and the hours of work, salary, leave entitlement etc. for this role.

Person Specification

Qualifications

Essential

  • Educated to degree level in a relevant marketing subject or equivalent demonstrable experience
  • MBA / Management / Marketing masters or equivalent demonstrable experience to Masters level.
  • Demonstrates commitment to own continued professional development (CPD)

Experience

Essential

  • Specialist knowledge in the field of Marketing, plus significant relevant experience of developing and delivering integrated marketing programmes.
  • Proven record in performance managing successful marketing campaigns, services and products, including digital campaigns.
  • Specialist understanding of customer segmentation techniques and applying behavioural science to influence behaviour
  • Experience of evaluating marketing activity using a range of methodologies and driving continuous improvement to optimise return on investment.
  • Demonstrably committed to the ethos of voluntary blood donation
  • Strong analytical skills to inform planning, target setting, performance manage activity
  • Experience of working with information technology using Microsoft Office packages (Outlook, Word, Excel, Teams and PowerPoint)
Person Specification

Qualifications

Essential

  • Educated to degree level in a relevant marketing subject or equivalent demonstrable experience
  • MBA / Management / Marketing masters or equivalent demonstrable experience to Masters level.
  • Demonstrates commitment to own continued professional development (CPD)

Experience

Essential

  • Specialist knowledge in the field of Marketing, plus significant relevant experience of developing and delivering integrated marketing programmes.
  • Proven record in performance managing successful marketing campaigns, services and products, including digital campaigns.
  • Specialist understanding of customer segmentation techniques and applying behavioural science to influence behaviour
  • Experience of evaluating marketing activity using a range of methodologies and driving continuous improvement to optimise return on investment.
  • Demonstrably committed to the ethos of voluntary blood donation
  • Strong analytical skills to inform planning, target setting, performance manage activity
  • Experience of working with information technology using Microsoft Office packages (Outlook, Word, Excel, Teams and PowerPoint)

Employer details

Employer name

NHS Blood and Transplant

Address

Barnsley Centre, Unit D, Capitol Way

Dodworth

Barnsley

South Yorkshire

S75 3FG


Employer's website

https://www.nhsbt.nhs.uk/ (Opens in a new tab)

Employer details

Employer name

NHS Blood and Transplant

Address

Barnsley Centre, Unit D, Capitol Way

Dodworth

Barnsley

South Yorkshire

S75 3FG


Employer's website

https://www.nhsbt.nhs.uk/ (Opens in a new tab)

Employer contact details

For questions about the job, contact:

Senior Marketing Manager

Louise Glover

louise.glover@nhsbt.nhs.uk

Details

Date posted

05 April 2024

Pay scheme

Agenda for change

Band

Band 7

Salary

£43,742 to £50,056 a year

Contract

Permanent

Working pattern

Part-time

Reference number

003730

Job locations

Barnsley Centre, Unit D, Capitol Way

Dodworth

Barnsley

South Yorkshire

S75 3FG


National Blood Service

Vincent Drive

Birmingham

B15 2SG


Nhs Bt

Northway

Filton

Bristol

BS34 7QH


Nhs Blood & Transplant

Charcot Road

London

NW9 5BG


National Blood Service

Plymouth Grove

Manchester

M13 9LL


Nhs B T

75 Cranmer Terrace

London

SW17 0RB


Supporting documents

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