Job summary
An exciting role responsible for developing and implementing content strategy for an organisation dedicated to saving and improving patients lives through the promotion of blood and organ donation.
You will be responsible for managing a team of dedicated content designers and a videographer. Responsible for planning, developing, and distributing content, monitoring its effectiveness across a wide range of channels.
This 12-month fixed term contract, covering a secondment, will lead and support on multiple projects and campaigns during this time.
Main duties of the job
You will be responsible for scoping, commissioning, writing, editing and publishing digital content across all NHSBT websites, micro sites and mobile experience. Your duties will include :-
Utilising user research, auditing existing content, identifying content gaps and overlaps to improve user experience and achieve KPIs.
Ensuring content across all NHSBT channels is in line with current NHSBT digital standards, including tone of voice, screen responsive, accessibility and meeting user needs across the customer journey.
Ensuring accuracy and accessibility of information and user satisfaction with public facing website content measured by on site surveys.
Delivering content assets that are accurate, timely, high quality and to NHSBTs brand and digital standards.
Managing a team of content designers and a videographer
Managing multiple relationships within own department and across NHSBT and within government to ensure that digital publishing adheres to brand guidelines, tone of voice and NHSBT values.
Working with difference stakeholders, including the Campaign Teams and Product Owners to develop and agree messages, customer journeys, landing pages and measurements based on user needs.
Managing the planning and delivery of the global backlog, workflow, sprint planning, communication, and publishing processes
About us
At NHS Blood and Transplant, were incredibly proud of the many talented people who come together every day to make our organisation the very best it can be. We have clearly defined values that are centred around offering exceptional care to our donors and their families. We take care of each other too and we focus on building our expertise so we can change lives, provide quality support and offer fulfilling careers.
Its an opportunity to contribute to a unique team as part of a service that saves lives 365 days a year. We offer brilliant benefits including 27 days of holiday (plus bank holidays), a comprehensive induction and training programme, and competitive pension scheme.
We are passionate about creating an inclusive workplace and aim to reflect the diverse communities we work with and positively encourage applications from all sectors of the community.
Three small words, one big difference - Caring, Expert and Quality.
Together we'll save and improve more lives than ever
Job description
Job responsibilities
Contributing to improving content in digital and mobile experiences, through the application of design and usability principles, so that they are compelling, visually engaging, and user-focused in order to drive engagement, conversions and awareness.
You will be required to travel and spend time away from base, which may involve working irregular hours and overnight stays when required, with prior notice.
Please view the attached recruitment profile which is a summary of the detailed Job Description and Person Specification for the full personal attributes we require for the role. You will need to demonstrate these throughout the recruitment process.
Job description
Job responsibilities
Contributing to improving content in digital and mobile experiences, through the application of design and usability principles, so that they are compelling, visually engaging, and user-focused in order to drive engagement, conversions and awareness.
You will be required to travel and spend time away from base, which may involve working irregular hours and overnight stays when required, with prior notice.
Please view the attached recruitment profile which is a summary of the detailed Job Description and Person Specification for the full personal attributes we require for the role. You will need to demonstrate these throughout the recruitment process.
Person Specification
Qualifications
Essential
- Educated to postgraduate diploma level e.g. Chartered Institute of Marketing, IDM Diploma or equivalent qualification OR equivalent experience
- Experience gained in a Digital, Web or Content role
- Willingness to undertake continuing development and training as required
- Demonstrates commitment to own continued professional development (CPD)
Experience
Essential
- Experience of working in a Digital role, using web authorising tools and CMS
- Experience of agile working and/or GDS digital services framework
- Experience of interpreting sitemaps and a working knowledge of web usability, accessibility and creating wireframes
- Experience of producing written material for the web to a high standard, web copywriting, editing and proofreading material
- Experience of implementing change which has driven up performance levels across a significant area.
- Supervisory and leadership experience
- Experience of distilling complex information into simple language for intended recipient, in plain English, both verbally and in writing
- Experience of project management & involvement in validations/pilots/trials
- Experience of analysing and acting on various and complex sources or information
- Knowledge of current developments on the internet, with experience of actively addressing accessibility and usability issues for the web
- Experience of working with Information Technology using Microsoft Office packages (Word, Excel and PowerPoint)
Person Specification
Qualifications
Essential
- Educated to postgraduate diploma level e.g. Chartered Institute of Marketing, IDM Diploma or equivalent qualification OR equivalent experience
- Experience gained in a Digital, Web or Content role
- Willingness to undertake continuing development and training as required
- Demonstrates commitment to own continued professional development (CPD)
Experience
Essential
- Experience of working in a Digital role, using web authorising tools and CMS
- Experience of agile working and/or GDS digital services framework
- Experience of interpreting sitemaps and a working knowledge of web usability, accessibility and creating wireframes
- Experience of producing written material for the web to a high standard, web copywriting, editing and proofreading material
- Experience of implementing change which has driven up performance levels across a significant area.
- Supervisory and leadership experience
- Experience of distilling complex information into simple language for intended recipient, in plain English, both verbally and in writing
- Experience of project management & involvement in validations/pilots/trials
- Experience of analysing and acting on various and complex sources or information
- Knowledge of current developments on the internet, with experience of actively addressing accessibility and usability issues for the web
- Experience of working with Information Technology using Microsoft Office packages (Word, Excel and PowerPoint)
