Marketing Manager

Job summary

This is an exciting opportunity to lead the delivery of marketing campaigns to recruit new blood or plasma donors. This fast-paced role offers a diverse mix of strategic thinking and hands on implementation, requiring drive and resilience to deliver stretching targets within tight timeframes. No two days are the same as you will be leading marketing campaigns from concept to evaluation. You will join a focused and collaborative cross channel and agency team who are passionate about saving and improving thousands of lives every year.

Remote working, part-time and flexible working will be considered.

Main duties of the job

In this challenging and fast paced role you will be leading on the development, coordination and delivery of the new blood or plasma donor marketing campaigns. You will develop engaging communications to target a variety of national and geo-targeted audiences effectively across paid, owned and earned channels. Your responsibilities include: Leading on the development and delivery of the annual blood marketing plan aligning to strategic objectives. Working with other departments and agencies to develop, deliver and evaluate marketing plans and campaigns which meet business targets. Working with Agencies and internal departments, accountable for the development, coordination and delivery of blood or plasma donor campaigns. Ensuring they deliver continuous learnings and efficiencies. Leading on the development alongside agencies, delivery and evaluation of national and targeted paid media activity, across a wide range of channels to meet the directorate aims and strategic objectives Leading on the continued programme of paid media testing to ensure we adopt learnings into future paid for campaigns, to ensure the delivery of effective and efficient paid for activity. Manage the delegated paid media budget (around £2m-£3m), tracking spend and forecasting cost per acquisition. Creating engaging creative platforms that can work cross channels, engaging with Donor Experience colleagues across the directorate to ensure consistency.

About us

At NHS Blood and Transplant, were incredibly proud of the many talented people who come together every day to make our organisation the very best it can be. We have clearly defined values that are centred around offering exceptional care to our donors and their families. We take care of each other too and we focus on building our expertise so we can change lives, provide quality support and offer fulfilling careers. Its an opportunity to contribute to a unique team as part of a service that saves lives 365 days a year. We offer brilliant benefits including 27 days of holiday (plus bank holidays), a comprehensive induction and training programme, and competitive pension scheme. We are passionate about creating an inclusive workplace and aim to reflect the diverse communities we work with and positively encourage applications from all sectors of the community. Three small words, one big difference - Caring, Expert and Quality. Together we'll save and improve more lives than ever