Job summary
The Nottingham City ICP and its constituent PCNs are at an
exciting stage of their development. Having recently defined priorities and
identified leads for each of its programmes there is a need for the ICP to
increase its communications and marketing activity. In order to build the ICP
as a movement across the city the post holder will support the Programme
Director and leaders of the ICPs partner organisations to deliver professional
innovative and creative content that will engage Nottingham citizens and the
wider workforce of the ICP. The post holder will be responsible for leading the
development and delivery of the ICPs communications, marketing and engagement
strategy.
Main duties of the job
Ability to demonstrate an understanding
and application of NCGPA and ICP
values, vision and behaviours.
Educated to degree level in marketing
or communications, journalism, PR or
equivalent, relevant knowledge and
experience.
Strong experience in communications,
public relations, journalism or marketing
Experience of both internal and external
communication and marketing methods
Experience managing high profile events
Experience of preparing and
implementing effective communications
and marketing plans for a range of
projects/campaigns; with tangible
examples of successful delivery
Experience of on
-line marketing
management
Experience of working cross
-functionally,
including complex collaborations with
workforce and customers/patients during
marketing planning, development and
delivery
About us
The Nottingham City ICP brings together all partners who can
influence health and wellbeing. That means being wider than a traditional
health partnership and involving people working in housing, the voluntary
sector, crime and safety and more. The ICP as a place is under pinned by eight
PCNs across the city which represent neighbourhoods covering populations of
between 30-65,000 citizens.
Our
vision is that every Nottingham citizen has access to care and support that
best meets their needs, regardless of their background, circumstances or where
they live in the city. Because Nottingham citizens experience higher levels of
health inequalities than most other places in England, our main focus will be
to target support to people who experience greater levels of inequalities in
the city.
Job description
Job responsibilities
The Nottingham City ICP and its constituent PCNs are at an exciting stage of their development. Having recently defined priorities and identified leads for each of its programmes there is a need for the ICP to increase its communications and marketing activity. In order to build the ICP as a movement across the city the post holder will support the Programme Director and leaders of the ICPs partner organisations to deliver professional innovative and creative content that will engage Nottingham citizens and the wider workforce of the ICP. The post holder will be responsible for leading the development and delivery of the ICPs communications, marketing and engagement strategy.
Job description
Job responsibilities
The Nottingham City ICP and its constituent PCNs are at an exciting stage of their development. Having recently defined priorities and identified leads for each of its programmes there is a need for the ICP to increase its communications and marketing activity. In order to build the ICP as a movement across the city the post holder will support the Programme Director and leaders of the ICPs partner organisations to deliver professional innovative and creative content that will engage Nottingham citizens and the wider workforce of the ICP. The post holder will be responsible for leading the development and delivery of the ICPs communications, marketing and engagement strategy.
Person Specification
Qualifications
Essential
- Educated to degree level in marketing or communications, journalism, PR or equivalent, relevant knowledge and experience
Desirable
- Professional training in PR or Communications e.g. C.I.P.R or C.I.M
Experience
Essential
- Strong experience in communications, public relations, journalism or marketing
- Experience of both internal and external communication and marketing methods
- Experience managing high profile events
- Experience of preparing and implementing effective communications and marketing plans for a range of projects/campaigns; with tangible examples of successful delivery
- Experience of on-line marketing management
- Experience of working cross-functionally, including complex collaborations with workforce and customers/patients during marketing planning, development and delivery
Desirable
- Experience of working with the media in a PR role
- Experience in a healthcare/public service environment
- Experience of using desktop publishing software such as InDesign and Photoshop
- Experience of sourcing, contracting and managing external suppliers such as designers, printers
- Experience of website development and maintenance
Values & Behaviours
Essential
- Ability to demonstrate an understanding and application of NCGPA and ICP values, vision and behaviours,
Desirable
- Understanding of the principles of partnership working through Integrated Care Partnerships
Knowledge & Skills
Essential
- Excellent written communication skills with significant experience of drafting copy for a range of publications from corporate documents to public information leaflets, newsletters and websites. Including excellent proof reading and editing skills with the ability to deliver accurate copy to tight deadlines.
- Experienced verbal and written communicator with excellent relationship building, interpersonal skills
- Positive, can-do attitude, confident and able to deal with people of all levels
- Strong understanding of the importance of brand-led, integrated communications
- Excellent organisational skills with the ability to coordinate multiple projects,
- identify priorities and deliver to deadline
- Demonstrable enthusiasm to work in the community and to understand the importance of customer needs/customer experience
- Excellent analytical skills to ensure the main issues are identified and appropriate actions taken to provide excellent communications advice and support around programmes of work and to help manage the reputation of organisations and leaders.
- The ability to analyse complex facts and situations quickly, and develop a range of creative and appropriate options.
Desirable
- Excellent communications and marketing skills with a strong customer focus
- Professionalism and integrity with a strong quality ethos
- Able to deal with matters of a highly complex, sensitive or confidential nature
- The ability to analyse information in relation to media and social media coverage of health and social care activity and use this to inform decision making and planning
- Evidence of a solid understanding, and practical application within a communications role, of the core requirements of legislation including: Libel law, Freedom of Information Act, Equality Act, Data Protection Act.
Person Specification
Qualifications
Essential
- Educated to degree level in marketing or communications, journalism, PR or equivalent, relevant knowledge and experience
Desirable
- Professional training in PR or Communications e.g. C.I.P.R or C.I.M
Experience
Essential
- Strong experience in communications, public relations, journalism or marketing
- Experience of both internal and external communication and marketing methods
- Experience managing high profile events
- Experience of preparing and implementing effective communications and marketing plans for a range of projects/campaigns; with tangible examples of successful delivery
- Experience of on-line marketing management
- Experience of working cross-functionally, including complex collaborations with workforce and customers/patients during marketing planning, development and delivery
Desirable
- Experience of working with the media in a PR role
- Experience in a healthcare/public service environment
- Experience of using desktop publishing software such as InDesign and Photoshop
- Experience of sourcing, contracting and managing external suppliers such as designers, printers
- Experience of website development and maintenance
Values & Behaviours
Essential
- Ability to demonstrate an understanding and application of NCGPA and ICP values, vision and behaviours,
Desirable
- Understanding of the principles of partnership working through Integrated Care Partnerships
Knowledge & Skills
Essential
- Excellent written communication skills with significant experience of drafting copy for a range of publications from corporate documents to public information leaflets, newsletters and websites. Including excellent proof reading and editing skills with the ability to deliver accurate copy to tight deadlines.
- Experienced verbal and written communicator with excellent relationship building, interpersonal skills
- Positive, can-do attitude, confident and able to deal with people of all levels
- Strong understanding of the importance of brand-led, integrated communications
- Excellent organisational skills with the ability to coordinate multiple projects,
- identify priorities and deliver to deadline
- Demonstrable enthusiasm to work in the community and to understand the importance of customer needs/customer experience
- Excellent analytical skills to ensure the main issues are identified and appropriate actions taken to provide excellent communications advice and support around programmes of work and to help manage the reputation of organisations and leaders.
- The ability to analyse complex facts and situations quickly, and develop a range of creative and appropriate options.
Desirable
- Excellent communications and marketing skills with a strong customer focus
- Professionalism and integrity with a strong quality ethos
- Able to deal with matters of a highly complex, sensitive or confidential nature
- The ability to analyse information in relation to media and social media coverage of health and social care activity and use this to inform decision making and planning
- Evidence of a solid understanding, and practical application within a communications role, of the core requirements of legislation including: Libel law, Freedom of Information Act, Equality Act, Data Protection Act.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
