Digital Marketing Manager

Job description

Job responsibilities

What you'll be doing:

• Plan and execute all digital marketing in line with the group marketing strategy, including SEO/PPC, email, and social media.
• Manage Active Care Groups website and oversee other websites across Active Care Group’s portfolio, ensuring content is up to date with ability to suggest and implement improvements where required.
• Maintain and grow our social media presence including content creation.
• Create successful email marketing campaigns including template design.
• Oversee the management and production of video content as well as photography.
• Management of external online directories, ensuring content is up to date and regularly updated.  
• Creation and management of podcasts and blogs.
• Work with Digital Marketing Executives in order to optimise our digital marketing presence across our case management / recruitment divisions and teams.
• Measure and report performance of all digital marketing activity and assess against goals (ROI and KPIs).
• Management and reporting of our Google reviews.
• Line management of marketing team members.

What you'll have:

• 6+ years’ experience as a Digital Marketing Manager with in-depth knowledge of digital marketing channels
• Degree in Marketing or related field 
• Health or social care sector experience is essential
• Line management experience

We also want to ensure that individuals with disabilities are provided reasonable facilities to participate in job applications or interviews to perform essential job functions. To support this, we are a Disability Confident committed employer.

What to look forward to:

• 25 days plus bank holidays
• Birthday off
• Join the Active Learning Hub and benefit from a wide range of e learning and face to face training and development opportunities
• Active Reward App giving discounts and savings on your weekly shop
• Free 24 hour confidential Employee Assistance Programme Helpline &  App to support with legal, health, wellbeing, relationship and consumer advice
• A Nest Personal Pension account
• Access to join a Medicash Health Plan for you and your family to save money on everyday health essentials – like going to the dentist or opticians
• We recognise outstanding Active Behaviours via the Active Awards programme
• Enhanced Sick & Maternity Pay benefits
• Refer a Friend Scheme and earn yourself up to £1000 by recommending someone you know
• ……and, of course, the support and guidance of our qualified clinical and business leadership teams so that you can really develop your career with Active Care Group

Person Specification

Qualifications

Essential

• 6+ years experience as a Digital Marketing Manager with in-depth knowledge of digital marketing channels
• Degree in Marketing or related field
• Health or social care sector experience is essential
• Line management experience

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Active Care Group

Address

Remote

Remote

Sevenoaks

TN13 1YL

Employer's website

https://activecaregroup.co.uk/ (Opens in a new tab)