Job summary
Are you looking for your next career move where you can truly make a difference? Join our award-winning Communications and Engagement Team as a Digital Marketing and Campaigns Manager on a fixed term contract basis until 31 March 2025. In this role, you will lead on planning and delivering high-quality digital projects and marketing campaigns that impact the lives of our customers and communities.
Main duties of the job
As the Digital Marketing and Campaigns Manager, you will oversee the management of digital projects, ensuring a seamless user experience and exceptional client satisfaction. This includes overseeing the creation and maintenance of websites, optimising content, delivering high profile campaigns and driving strategic marketing outcomes.
You will be responsible for guiding a multidisciplinary team in delivering specialised digital products and services while fostering innovation and creativity. Your role will involve managing full project lifecycles, from audience identification and demographic profiling to the delivery and evaluation of campaigns that lead to real behaviour change and service growth.
You will need strong digital and campaign project management skills, a keen eye for detail, and the ability to manage budgets and timelines
What we're looking for:
- Proven experience in digital project and campaign management, including planning, execution, and optimisation.
- Strong understanding of digital marketing tools and techniques, including website management, SEO, content management, and user experience mapping.
- The ability to lead, motivate, and develop a team while managing complex projects under tight deadlines.
- Outstanding communication skills with a track record of building effective relationships with partners, clients, and colleagues.
About us
Our Communications and Engagement Team is part of a unique collaboration between NHS Arden & GEM CSU and NHS Midlands and Lancashire CSU. As such you will be working amongst the best of the NHS' communications and engagement professionals, providing support and leading on projects for our many, varied clients across the country.
Job description
Job responsibilities
Please download the job description to understand the main responsibilities of the role in more detail.
Job description
Job responsibilities
Please download the job description to understand the main responsibilities of the role in more detail.
Person Specification
Education and Qualifications
Essential
- Relevant master's degree qualification or equivalent experience
- Evidence of continuing professional development
- Project management training or equivalent experience
Desirable
- Project management qualification such as PRINCE2
Mobility
Essential
Experience
Essential
- Significant experience in digital marketing/campaign management roles
- Experience in digital and campaign project management
- Experience in planning, implementing and measuring complex and successful social marketing campaigns
- Previously worked in similar specialist position within the public sector environment
- Developed interpersonal and oral/ written communication skills
- Creation of multiple complex production schedules with the ability to quickly manipulate, manage through to completion and demonstrate impact analysis around slippages
- Creation of complex costed proposals in response to client requirements
- Experience of deploying effective SEO techniques and approaches to content creation
- Advance experience of using WordPress CMS
- Experience of writing creative briefs and working with specialists such as designers
- Experience of delivering training and workshops
- Experience of working with people at all levels
- Evidence of success in efficient and effective project and programme management
- Line management experience
Desirable
- Experience of working in similar campaigns/digital role within the Healthcare sector
- Experience of commissioning advertising space
Knowledge
Essential
- Good understanding of communications management, campaigns and digital
- Industry leading knowledge of digital capability and more specifically how that can be harnessed to benefit our health economy.
- Excellent understanding of social marketing and behaviour change techniques
- Understanding of research techniques and data analysis methodology for campaigns and digital marketing.
- Maintain information systems data and digital compliance, GDPR, cyber security, accessibility, cookies, and privacy policies and be confident in discussing matters and providing advice to external clients.
- Working knowledge of project principles and scheduling Knowledge of best practice website techniques and for UX, UI and content, accessibility.
- Knowledge of the Health and Social Care Act 2013
Desirable
- Knowledge of the local population and its health and wellbeing
Interpersonal skills
Essential
- Attention to detail combined with the ability to extract key usages from complex analysis
- Provide and receive complex sensitive and contentious information where there are barriers to understanding.
- Evidence of continuous professional development
- Ability to move between details and the bigger picture.
- Committed team worker
- Embraces change, viewing it as an opportunity to learn and develop.
- Ability to multi-task, balancing demands of several complex projects at the same time.
Special Aptitudes
Essential
- Awareness of equality and valuing diversity principles
- Understanding of Confidentiality and Data Protection Act
Person Specification
Education and Qualifications
Essential
- Relevant master's degree qualification or equivalent experience
- Evidence of continuing professional development
- Project management training or equivalent experience
Desirable
- Project management qualification such as PRINCE2
Mobility
Essential
Experience
Essential
- Significant experience in digital marketing/campaign management roles
- Experience in digital and campaign project management
- Experience in planning, implementing and measuring complex and successful social marketing campaigns
- Previously worked in similar specialist position within the public sector environment
- Developed interpersonal and oral/ written communication skills
- Creation of multiple complex production schedules with the ability to quickly manipulate, manage through to completion and demonstrate impact analysis around slippages
- Creation of complex costed proposals in response to client requirements
- Experience of deploying effective SEO techniques and approaches to content creation
- Advance experience of using WordPress CMS
- Experience of writing creative briefs and working with specialists such as designers
- Experience of delivering training and workshops
- Experience of working with people at all levels
- Evidence of success in efficient and effective project and programme management
- Line management experience
Desirable
- Experience of working in similar campaigns/digital role within the Healthcare sector
- Experience of commissioning advertising space
Knowledge
Essential
- Good understanding of communications management, campaigns and digital
- Industry leading knowledge of digital capability and more specifically how that can be harnessed to benefit our health economy.
- Excellent understanding of social marketing and behaviour change techniques
- Understanding of research techniques and data analysis methodology for campaigns and digital marketing.
- Maintain information systems data and digital compliance, GDPR, cyber security, accessibility, cookies, and privacy policies and be confident in discussing matters and providing advice to external clients.
- Working knowledge of project principles and scheduling Knowledge of best practice website techniques and for UX, UI and content, accessibility.
- Knowledge of the Health and Social Care Act 2013
Desirable
- Knowledge of the local population and its health and wellbeing
Interpersonal skills
Essential
- Attention to detail combined with the ability to extract key usages from complex analysis
- Provide and receive complex sensitive and contentious information where there are barriers to understanding.
- Evidence of continuous professional development
- Ability to move between details and the bigger picture.
- Committed team worker
- Embraces change, viewing it as an opportunity to learn and develop.
- Ability to multi-task, balancing demands of several complex projects at the same time.
Special Aptitudes
Essential
- Awareness of equality and valuing diversity principles
- Understanding of Confidentiality and Data Protection Act
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Employer details
Employer name
NHS Arden and Greater East Midlands Commissioning Support Unit
Address
Agile working - home and office. Available base discussed on appointment. Head office: St Johns House
30 East Street
Leicester
LE1 6NB
Employer's website
https://www.ardengemcsu.nhs.uk/ (Opens in a new tab)
