Job summary
Unsure if this job is right for you? Drop us an email to arrange an informal chat.Bethan.Lavercombe@wales.nhs.uk
An exciting opportunity has arisen for an enthusiastic, motivated and creative marketing & digital engagement professional with a flexible approach to join us, and contribute to the vital work of the Occupational Health & Staff Wellbeing Service within Swansea Bay UHB.
Previous experience and / or knowledge of the work of the NHS would be an advantage but not essential.
The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome
Main duties of the job
The Marketing & Digital Engagement Officer will be responsible for the planning, creation and publication of engaging promotional content through a broad range of communications channels for the Occupational Health & Staff Wellbeing Service to raise the profile of the service ensuring a positive image is maintained. Working alongside the wider team, the post holder will take the lead in creating a range of compelling content, including bulletins, case studies, digital service user stories, video content, social media graphics, posters/leaflets and other related promotional content, for a range of topics including health promotion, the staff Flu Vaccination campaign and general promotion of the service.
The post holder will be required plan and participate in events to promote the service to Health Board staff and relevant stakeholders.
The Marketing & Digital Engagement Officer will have strong digital content creation skills to ensure all content can be repurposed for maximum impact across a range of channels ensuring maximum engagement especially within hard to reach areas
About us
We believe staff are our best asset and wewant you to be happy and confident about starting your career here in Swansea Bay University Health Board.
As one of the biggest healthcare groups in the UK we can offer a wealth of professional training and development opportunities in an innovative, forward-thinking organisation.
You might be a nurse ordoctor, maybe you specialise in a health science/therapy or can offer skills in one of our support services - wehave a job for you.
There are also apprenticeships, work placementsand volunteering roles available.
We are an inclusive employer and welcome applications from everyone whatever their sex; religion or belief; race; age; sexual orientation; gender identity or, whether they are pregnant or have recently been on maternity leave, married or are in a civil partnership; or, whether they are disabled.
Our values - Caring For Each Other, Working Together and Always Improving, show thatour commitment to equality is at the heart of everything we do.
If you want excellent career and training opportunities while living on the doorstep of some of Europe's most spectacular scenery,with all the benefits of a thriving and cosmopolitan city - look no further.
Job description
Job responsibilities
Working autonomously the post holder is a key member of the Occupational Health & Staff Wellbeing (OH&SWB) Team who will support the maintenance and promote the profile of the Service amongst staff, and stakeholders.
Work alongside members of the OH & SWB team plus key stakeholders across the organisation including but not exclusive to the Workforce Business Partners, the Wellbeing Champion Network. Immunisation Team and Communications department to generate positive coverage of routine OH & SWB activities, developments, training and specific campaigns and initiatives through contributing to and supporting communications.
Assist the team when required with a range of administration duties. To manage incoming correspondence, including but not limited to emails, phone calls and mail. Ensure that incoming emails are to be dealt with in a timely manner and organised effectively to avoid a delay in response time, this also applies to any physical mail. Answering telephone calls on behalf of the Service in a professional yet friendly manner, up keeping the face of the Service.
Help achieve positive media coverage for the service supporting effective reactive social media, internal communications and promotional material, responding to queries / requests as appropriate. . This involves exchanging complex, sensitive or contentious information, where barriers to understanding may exist or co-operation is required specifically in the development of Service User stories. Collate material for replies for inquiries that require approval from a senior team member. Ensure queries are answered quickly, highly efficiently and effectively. Refer calls to other members of the team as necessary.
Play a key role in achieving positive coverage for the Service by delivering effective proactive media content. Identify research and prepare bulletins. Source and prepare case studies / service user stories for promotional use. Prepare, plan and organise programmed events. Co-ordinate, support the planning, and organization of specific communication projects and programmes for the service for example staff vaccination campaigns, supporting attendance management and health promotion events.
Manage the English & Welsh language social media sites for the Service and online by preparing Communications material for Welsh translation sign off, uploading material and managing queries/responses.
Evaluate and appraise day-to-day communication issues, assess and undertake a comparison of a range of options to determine on the appropriate means of resolution that lead to positive outcomes.
You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac.
Job description
Job responsibilities
Working autonomously the post holder is a key member of the Occupational Health & Staff Wellbeing (OH&SWB) Team who will support the maintenance and promote the profile of the Service amongst staff, and stakeholders.
Work alongside members of the OH & SWB team plus key stakeholders across the organisation including but not exclusive to the Workforce Business Partners, the Wellbeing Champion Network. Immunisation Team and Communications department to generate positive coverage of routine OH & SWB activities, developments, training and specific campaigns and initiatives through contributing to and supporting communications.
Assist the team when required with a range of administration duties. To manage incoming correspondence, including but not limited to emails, phone calls and mail. Ensure that incoming emails are to be dealt with in a timely manner and organised effectively to avoid a delay in response time, this also applies to any physical mail. Answering telephone calls on behalf of the Service in a professional yet friendly manner, up keeping the face of the Service.
Help achieve positive media coverage for the service supporting effective reactive social media, internal communications and promotional material, responding to queries / requests as appropriate. . This involves exchanging complex, sensitive or contentious information, where barriers to understanding may exist or co-operation is required specifically in the development of Service User stories. Collate material for replies for inquiries that require approval from a senior team member. Ensure queries are answered quickly, highly efficiently and effectively. Refer calls to other members of the team as necessary.
Play a key role in achieving positive coverage for the Service by delivering effective proactive media content. Identify research and prepare bulletins. Source and prepare case studies / service user stories for promotional use. Prepare, plan and organise programmed events. Co-ordinate, support the planning, and organization of specific communication projects and programmes for the service for example staff vaccination campaigns, supporting attendance management and health promotion events.
Manage the English & Welsh language social media sites for the Service and online by preparing Communications material for Welsh translation sign off, uploading material and managing queries/responses.
Evaluate and appraise day-to-day communication issues, assess and undertake a comparison of a range of options to determine on the appropriate means of resolution that lead to positive outcomes.
You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac.
Person Specification
Qualifications & Knowledge
Essential
- Educated to degree level in a related area (communications; marketing; PR;) or equivalent work experience
- Extensive knowledge in software including but not exclusively, Microsoft, SharePoint, Adobe Creative, Canva, Photoshop and video editing software, and a range of social media platforms
- Media / Communication skills Knowledge of communications, public relations or marketing theory and practice.
Desirable
- Professional qualifications in marketing, PR or journalism
Experience
Essential
- Experience of working with complex information and adapting it for different audiences.
- Experience of organising and running events.
- Advanced use of graphics and design packages to manipulate images and create graphics and infographics, communication visual assets etc
- Experience in photography and photo editing.
- Social media campaign experience across different platforms
Desirable
- Experience of working in a large and complex organisation, with a wide range of people at all levels, developing relationships and providing a responsive communications service, both internally and externally.
- Experience in video shooting and production/editing
Aptitude and abilities
Essential
- Ability to manage own workload including multiple priorities and to work to tight deadlines.
- Video/digital editing skills
- A proficient user of digital and social media, and ability to adapt to the changing media landscape.
- Graphic design skills using desktop publishing packages
Desirable
- Experienced Welsh Speaker & translator
Person Specification
Qualifications & Knowledge
Essential
- Educated to degree level in a related area (communications; marketing; PR;) or equivalent work experience
- Extensive knowledge in software including but not exclusively, Microsoft, SharePoint, Adobe Creative, Canva, Photoshop and video editing software, and a range of social media platforms
- Media / Communication skills Knowledge of communications, public relations or marketing theory and practice.
Desirable
- Professional qualifications in marketing, PR or journalism
Experience
Essential
- Experience of working with complex information and adapting it for different audiences.
- Experience of organising and running events.
- Advanced use of graphics and design packages to manipulate images and create graphics and infographics, communication visual assets etc
- Experience in photography and photo editing.
- Social media campaign experience across different platforms
Desirable
- Experience of working in a large and complex organisation, with a wide range of people at all levels, developing relationships and providing a responsive communications service, both internally and externally.
- Experience in video shooting and production/editing
Aptitude and abilities
Essential
- Ability to manage own workload including multiple priorities and to work to tight deadlines.
- Video/digital editing skills
- A proficient user of digital and social media, and ability to adapt to the changing media landscape.
- Graphic design skills using desktop publishing packages
Desirable
- Experienced Welsh Speaker & translator
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
