Job summary
Join Our Team at NHS Wales Joint Commissioning Committee
Position: Digital Communications Officer, NWJCC
Following the establishment of the NHS Wales Joint Commissioning Committee (NWJCC) on 1st April 2024 and a recent organisational restructure, we are seeking a Digital Communications Officer to support our journey as a newly formed organisation.
The NWJCC is a joint committee of the seven health boards in Wales, with a Chair and Lay Members. We support collaborative commissioning across Wales, with around 120 staff based in Mold and Nantgarw/Treforest.
Our mission to be The Centre of Excellence for Collaborative Commissioning, improving health and care outcomes across Wales. We commission around 220 services, from NHS 111 and ambulance services to specialised rare disease services, and mental health, operating a £1.14bn budget.
In this role, you will join a supportive, inclusive team, working with NHS Wales, Welsh Government, and UK provider organisations. We are seeking individuals who reflect our values of respect, trust, collaboration, and excellence--those who put patients and quality at the centre of everything they do.
If you're passionate about improving lives and want to be part of a forward-thinking, ambitious team, we'd love to hear from you.
Main duties of the job
Work with the Deputy Director to create and promote internal and external electronic communication platforms.
Co-ordinate the creation and distribution of content across all e-communications, including web, social, marketing materials, micro sites, intranet, and emerging technologies to maintain NWJCC's profile.
Plan, coordinate, and execute strategies to promote and protect NWJCC's reputation, ensuring key audiences understand its mission and vision.
About us
Cwm Taf Morgannwg University Health Board is part of the NHS Wales family. Our Health Board provides primary, secondary and community health and wellbeing services to around 450,000 people living in three County Boroughs: Bridgend Merthyr Tydfil, and Rhondda Cynon Taf.
We live by our core values:
- We listen, learn and improve
- We treat everyone with respect
- We all work together as one team
We are a proud local employer; around 80% of our 15000 workforce live within our region, making our staff not only our lifeblood of our organisation but of the diverse communities that we serve.
Job description
Job responsibilities
Take the lead in planning and coordinating digital content across all NWJCC communication channels to reach out to a broader audience and engage with patients and staff.
Produce creative video and digital content using Photoshop, Final Cut, Canva or other editing packages for use on social media, NWJCC TV screens and at internal and external events.
Support the Communications and Engagement team to identify opportunities where good news stories and campaigns can be brought to life through digital content.
Will be required to make presentations to senior managers and the Joint Committee regarding the delivery of the digital communication strategy and the use of a variety of media and social media platforms that can help and promote better engagement with patients, public, staff, and stakeholders.
Decide on how best to use interesting and innovative ideas for digital-led campaigns which contribute to the organisations key priorities, e.g. improving public health.
Advise on digital communications content and what approaches will have the most communications impact and engagement.
To lead on the design and execution of the NWJCC website to include maintenance and optimisation.
To actively contribute to the design/development of the website and update and enrich its content.
To source, select, edit and upload images to the website, ensuring appropriate rights are obtained and recorded, and images credited accordingly.
To plan and organise how images and other material will be digitally optimised and presented for the website, ensuring that material on the website is accessible to all groups including those with disabilities; including testing the site for functionality in different browsers and at different resolutions. To ensure compliance with web related codes of practice and legislative requirements.
To programme multimedia functionality by writing computer programs, creating websites/microsites and utilising new media that draw together multimedia features, such as text, sound, graphics, digital photography, animation and video.
To plan and advise on implementation, integration, testing, debugging & support.
To research and keep abreast of emerging technologies in order to be able to deliver the most up-to-date solutions, including learning new programming languages or technologies.
To lead on the development of NWJCCs intranet system by working with internal stakeholders to identify improvements to the usability and content of the site.
To lead on the production for all marketing materials, ensuring that all materials are in line with the Accessible Information Standard and are in line with NWJCC corporate branding guidelines.
Job description
Job responsibilities
Take the lead in planning and coordinating digital content across all NWJCC communication channels to reach out to a broader audience and engage with patients and staff.
Produce creative video and digital content using Photoshop, Final Cut, Canva or other editing packages for use on social media, NWJCC TV screens and at internal and external events.
Support the Communications and Engagement team to identify opportunities where good news stories and campaigns can be brought to life through digital content.
Will be required to make presentations to senior managers and the Joint Committee regarding the delivery of the digital communication strategy and the use of a variety of media and social media platforms that can help and promote better engagement with patients, public, staff, and stakeholders.
Decide on how best to use interesting and innovative ideas for digital-led campaigns which contribute to the organisations key priorities, e.g. improving public health.
Advise on digital communications content and what approaches will have the most communications impact and engagement.
To lead on the design and execution of the NWJCC website to include maintenance and optimisation.
To actively contribute to the design/development of the website and update and enrich its content.
To source, select, edit and upload images to the website, ensuring appropriate rights are obtained and recorded, and images credited accordingly.
To plan and organise how images and other material will be digitally optimised and presented for the website, ensuring that material on the website is accessible to all groups including those with disabilities; including testing the site for functionality in different browsers and at different resolutions. To ensure compliance with web related codes of practice and legislative requirements.
To programme multimedia functionality by writing computer programs, creating websites/microsites and utilising new media that draw together multimedia features, such as text, sound, graphics, digital photography, animation and video.
To plan and advise on implementation, integration, testing, debugging & support.
To research and keep abreast of emerging technologies in order to be able to deliver the most up-to-date solutions, including learning new programming languages or technologies.
To lead on the development of NWJCCs intranet system by working with internal stakeholders to identify improvements to the usability and content of the site.
To lead on the production for all marketing materials, ensuring that all materials are in line with the Accessible Information Standard and are in line with NWJCC corporate branding guidelines.
Person Specification
Qualifications and Knowledge
Essential
- Degree educated or equivalent.
- Comprehensive knowledge of using digital/social media as effective communication tool.
- You will need a high working knowledge of HTML, and experience of writing web pages in a combination of codes. It could be useful if you a working knowledge of the following programmes: o Dreamweaver o Flash o HTML o CSS o JavaScript o .Net
- Specialist knowledge in Adobe creative cloud product such as Photoshop, InDesign, illustrator, aftereffects and premiere pro.
Desirable
- Post-graduate qualification in related field e.g. journalism/PR/Marketing/ digital comms.
- Certified Internet Web Professional (CIW).
- Evidence of CPD.
- Membership of Professional Body e.g. CIPR.
Experience
Essential
- Experience of working in communications/PR either in-house or with an agency.
- Experience of supporting campaigns and events.
- Experience of creating social media content; videos, podcasts; infographics.
- Experience of working with a range of stakeholders.
- Experience of Advanced website reporting in Google Analytics.
- Managing and protecting house/organisation style and corporate identity/image.
- Substantial experience of creating high quality and engaging communications and marketing materials including websites, posters, videos, leaflets, graphics etc.
Desirable
- Experience of working in NHS/Healthcare communications.
- Experience with SharePoint.
- Experience with MURA Content Management system.
Skills and Attributes
Essential
- Excellent communication and people skills.
- Ability to produce engaging content both written and digital.
- Ability to explain complex issues in clear, simple language.
- Ability to conduct interviews with staff and patients to tell their story through film or audio.
- Advanced videography skills to create and edit short films for a variety of audiences.
- Advanced social media skills.
- Advanced editing and post-production skills e.g. subtitling.
- Ability to create content that supports key messaging and campaigns.
- Able to support the training of members of the Communications and Engagement team to develop their digital skills and support wider training of staff across the organisation.
- Able to handle sensitive situations in a compassionate and appropriate manner.
- Developed IT skills for web design and maintaining intranet/ internet pages.
- Ability to work equally well both alone and within a team.
- Ability to write, speak and brief others clearly.
Other Role Requirements
Essential
- Must demonstrate care, compassion, empathy and commitment as well as ability to work with a wider team.
- Ability to work in an unpredictable pattern, with regular interruptions from unexpected or emergency requests.
- Able to travel to undertake the duties of the post at various locations throughout wales in a timely manner.
- Able to work hours flexibly.
- Ability to assess and select appropriate communications routes for different messages and audiences.
- Ability to remain calm under pressure.
- Excellent organisational skills.
- Forward thinking, innovative, creative and enthusiastic
- Welsh Speaker (Level 1) or willingness to work towards achieving this level.
Person Specification
Qualifications and Knowledge
Essential
- Degree educated or equivalent.
- Comprehensive knowledge of using digital/social media as effective communication tool.
- You will need a high working knowledge of HTML, and experience of writing web pages in a combination of codes. It could be useful if you a working knowledge of the following programmes: o Dreamweaver o Flash o HTML o CSS o JavaScript o .Net
- Specialist knowledge in Adobe creative cloud product such as Photoshop, InDesign, illustrator, aftereffects and premiere pro.
Desirable
- Post-graduate qualification in related field e.g. journalism/PR/Marketing/ digital comms.
- Certified Internet Web Professional (CIW).
- Evidence of CPD.
- Membership of Professional Body e.g. CIPR.
Experience
Essential
- Experience of working in communications/PR either in-house or with an agency.
- Experience of supporting campaigns and events.
- Experience of creating social media content; videos, podcasts; infographics.
- Experience of working with a range of stakeholders.
- Experience of Advanced website reporting in Google Analytics.
- Managing and protecting house/organisation style and corporate identity/image.
- Substantial experience of creating high quality and engaging communications and marketing materials including websites, posters, videos, leaflets, graphics etc.
Desirable
- Experience of working in NHS/Healthcare communications.
- Experience with SharePoint.
- Experience with MURA Content Management system.
Skills and Attributes
Essential
- Excellent communication and people skills.
- Ability to produce engaging content both written and digital.
- Ability to explain complex issues in clear, simple language.
- Ability to conduct interviews with staff and patients to tell their story through film or audio.
- Advanced videography skills to create and edit short films for a variety of audiences.
- Advanced social media skills.
- Advanced editing and post-production skills e.g. subtitling.
- Ability to create content that supports key messaging and campaigns.
- Able to support the training of members of the Communications and Engagement team to develop their digital skills and support wider training of staff across the organisation.
- Able to handle sensitive situations in a compassionate and appropriate manner.
- Developed IT skills for web design and maintaining intranet/ internet pages.
- Ability to work equally well both alone and within a team.
- Ability to write, speak and brief others clearly.
Other Role Requirements
Essential
- Must demonstrate care, compassion, empathy and commitment as well as ability to work with a wider team.
- Ability to work in an unpredictable pattern, with regular interruptions from unexpected or emergency requests.
- Able to travel to undertake the duties of the post at various locations throughout wales in a timely manner.
- Able to work hours flexibly.
- Ability to assess and select appropriate communications routes for different messages and audiences.
- Ability to remain calm under pressure.
- Excellent organisational skills.
- Forward thinking, innovative, creative and enthusiastic
- Welsh Speaker (Level 1) or willingness to work towards achieving this level.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
UK Registration
Applicants must have current UK professional registration. For further information please see
NHS Careers website (opens in a new window).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
UK Registration
Applicants must have current UK professional registration. For further information please see
NHS Careers website (opens in a new window).
Employer details
Employer name
Cwm Taf Morgannwg University Health Board
Address
Unit 1, Charnwood Court
Billingsley Road, Nantgarw Park
Caerdydd
CF15 7QZ
Employer's website
https://joinctm.wales/ (Opens in a new tab)
