Creative Designer

Job description

Job responsibilities

The purpose of this role is to provide professional Design Services to the Communications and Marketing Team.

The post holder will report to the Senior Creative Designer and is responsible for designing content and publications to be used across all the NHSBSAs communications channels in support of the delivery of the business strategy. This includes designing templates, formatting presentations, creating infographics, videos, photography, corporate reports and newsletters. They will be responsible for managing the NHSBSAs visual asset library by filing images downloaded from our online resource as well as any NHSBSA photography.

The post holder will be responsible for taking responsibility for design jobs and managing them from brief through to completion. They will also help to manage the NHSBSA corporate identity and branding and ensure that corporate communications material across the NHSBSA is fully compliant.

They will need to: be creative be well organised with an attention to detail and a planned approach to work have experience working in a busy design / communication environment be able to handle multiple tasks with competing priorities.

In this role, you are accountable for:

1. Managing the NHSBSAs corporate identity responsible for helping to maintain the corporate identity style guide, advising on brand usage and ensure consistency of corporate branding and identity, including with external suppliers.

2. Leading work within a team to producing artwork for both print and digital campaigns, and marketing initiatives, helping to develop project plans and meeting deadlines.

3. Working with the Social media Team to produce artwork for use across all the NHSBSA Social media channels.

4. Supporting the Media and Campaigns Officers to deliver integrated communications campaigns by producing artwork for both print and digital campaigns, social media channels and marketing initiatives.

5. Working with the Internal Communications Team to produce artwork for internal newsletters, The Hub, Yammer and other channels as they are developed.

6. Working with the Marketing Team to produce collateral for exhibitions such as stand designs, leaflets and other merchandising materials.

7. Producing creative, clear and accessible design solutions

8. Working with external stakeholders such as the Department of Health and Social Care, NHS England, NHS Digital and subject matter experts as appropriate to create design solutions that meet their requirements.

9. Working with internal stakeholders including other NHSBSA directorates to create design solutions that meet their requirements.

10. Producing and maintaining a visual asset library by filing images downloaded from our online resource as well as any NHSBSA photography.

11. Liaising with external design agencies, printers, photographers and videographers to advise on NHSBSA brand usage.

12. Keeping abreast of emerging technologies and techniques in new media, with a particular focus on and drive towards digital solutions.

13. Working with a wide range of media and visual assets including design concepts, illustration, infographics, video, photography and podcasts.

14. Developing a clear understanding of accessibility requirements and advise the wider Communications Team as needed.

15. Managing own workload, delegating to the Creative Design Assistant and reviewing outputs.

16. Deputising for the Senior Creative Designer as and when needed to manage workloads.

17. Management of projects from brief through to presentation of completed design concepts

18. Ensuring the NHSBSAs narrative and image is used consistently across all communications work by adhering to the brand guidelines.

19. Delivering presentations to the wider Communications Team as needed on subjects that affect them, such as changes to design processes or legislation, such as changes to accessibility regulations.

20. Engaging 1 on 1 with stakeholders, both internal and external to discuss design briefs, working with them to advise on the best approach to take (format, channels to be used etc.) and agree deadlines.

Person Specification

Personal Qualities, Knowledge and Skills

Essential

• Excellent knowledge of Adobe Illustrator, Indesign, Photoshop, After Effects and Premier Pro design software.
• Ability to produce creative design solutions
• Ability to create designs within a corporate brand
• Excellent skills in taking and editing videos and photographs
• Excellent organisational skills and ability to multi-tasking
• Resilient under pressure and a proven ability to meet tight deadlines
• Excellent interpersonal skills with the ability to communicate effectively and appropriately with colleagues across all levels and functions
• Knowledge of accessibility guidelines to ensure our services are as inclusive and accessible as possible
• Ability to work on own initiative across different departments to solve problems
• Strong team player, committed to an ethos of continuous improvement
• A positive outlook and attitude, acting with passion, enthusiasm and commitment
• Ability to negotiate well, responding to other people's expectations and concerns
• Challenges others to identify opportunities for cost saving and service improvements
• Advocates collective decisions, even if their own view differs

Desirable

• Working knowledge of Microsoft Word and PowerPoint

Experience

Essential

• Substantial experience of working in a creative digital environment
• Substantial experience of using Adobe products such as Photoshop, Illustrator and InDesign, After Effects and Premier Pro
• Proven knowledge of the print process, colour output and paper variations and experience of working closely with printers
• Substantial experience of producing innovative and creative print, graphic and digital designs
• Experience of designing and managing a corporate brand and advising on brand usage
• Experience of liaising with external suppliers and making financial decisions that bring about best value for money in relation to services
• Experience of forward planning design projects in response to customer requirements.
• Experience managing any design / print budgets, this includes making decisions on services which bring about best value for money
• Experience engaging 1 on 1 with stakeholders, both internal and external to discuss design briefs, working with them to advise on the best approach to take (format, channels to be used etc.) and agree deadlines

Desirable

• Experience of working in the public sector, healthcare, or finance sectors

Qualifications

Essential

• Degree level qualification in a relevant subject with a good level of demonstrable experience or equivalent professional experience

Employer details

Employer name

NHS Business Services Authority

Address

Stella House

Goldcrest Way

Newcastle upon Tyne

NE15 8NY

Employer's website

https://careers.nhsbsa.nhs.uk/ (Opens in a new tab)