GIRFT Clinical Information Manager (Digital Marketing)

Job summary

Where you make a difference

Are you skilled in digital marketing and engagement? Do you have a creative eye for producing visuals and content that can showcase a range of clinical guidance documents to key clinical audiences?

The NHS England's Getting It Right First Time (GIRFT) programme is looking for a skilled individual to deliver information campaigns aimed at a wide clinical community using a range of digital platforms including social media (including X, LinkedIn, YouTube), e-newsletters and websites.The focus will be on creating online information resources and evaluating their effectiveness, in support of the GIRFT Academy which provides clinical guidance to NHS trusts and their clinical teams as part of the GIRFT programmes remit to deliver data-driven quality improvement initiatives across the NHS in England.

The GIRFT programme is an NHS improvement programme designed to improve the quality of care within the NHS. The programme works with hospital trusts to improve clinical care and patient outcomes by tackling variations in the way services are delivered across the NHS, and by sharing best practice between trusts and systems.

The post holder will report to GIRFT Clinical Information Products Lead and may be required to travel within the UK.

Main duties of the job

About the role:

• Develop and achieve digital marketing objectives for a range of GIRFT projects and outputs, ensuring they meet the programmes strategic business objectives.
• Manage the programmes digital communication channels, including the GIRFT website, social media accounts, YouTube channel and e-newsletter, ensuring their development and improvement.
• Evaluate digital outputs, producing reports on progress and identifying options for improvement, using a range of analytical tools and software including Google Analytics.
• Provide support for events and conferences, managing the liaison with conference organisers and GIRFT speakers, and producing PowerPoint presentations as required.
• Deliver information to GIRFT audiences which promotes awareness and understanding of GIRFTs key plans and decisions using a range of digital channels, including via the GIRFT website, webinars and e-newsletters.
• Foster effective partnerships with GIRFT stakeholders, in particular the professional specialty associations, establishing channels for informing such teams of GIRFTs outputs including its national reports and clinical guidance.

Please note that colleagues with a contractual office base are expected to spend, on average, at least 40% of their time working in-person.

About us

Why you should apply:

We value the different experiences our people bring to their work. We're working to create an environment where everyone can make a full contribution no matter their background, identity, or circumstances. Which means, we encourage applications from people of all backgrounds and abilities.

Our work matters. You matter.

Here are some of our benefits:

• We operate a hybrid working approach which offers you an informal, flexible way of blending home and office working.
• Flexible working opportunities - we value and respect the diversity of our employees, and applications from prospective candidates who require flexible working arrangements are welcomed; these include part-time hours, job sharing, flexible hoursand part-remote set ups.
• 27 days annual leave increasing to 33 days with service.
• a generous pension (with our contribution equal to 23.7% of your earnings)
• NHS Discounts including shops, restaurants, gym, mobile phones, and insurance.
• employee benefit schemes including our Season Ticket Loan, CarLease and Bike to Work schemes.

We use NHS Terms and Conditions of Service (Agenda for Change) pay rates. Most new employees to the NHS will start at the bottom of the band.