Job summary
PLEASE NOTE, TO APPLY FOR THIS JOB YOU NEED TO DOWNLOAD, COMPLETE AND SUBMIT OUR APPLICATION FORM. DO NOT APPLY THROUGH NHS.JOBS WEBSITE. SEE www.waystowellness.org.uk.
Could you be our new Communications and Marketing Officer?
Ways to Wellness is looking for a new Communications and Marketing Officer to join our friendly, supportive and committed team in Newcastle upon Tyne.Working with our Head of Communications and Marketing, this part-time role offers a great opportunity for anyone wishing to support a vibrant and highly-skilled team whose work changes lives and provides evidence for new ways of working to address health inequalities.Whether you have some experience or are at an early stage in your communications career, applicants should be professional, efficient, and possess excellent written, digital, and interpersonal skills.In return,
Ways to Wellness will provide benefits such as 30 days annual leave plus bank holidays, 5% employers pension contribution, a wellbeing cash plan after six months of service, and development opportunities.The full-time equivalent salary for this post is £26,000pa (£15,600pa actual for 22.2 hours a week; flexible working will be considered).Download the Candidate Pack to see the full job description, person specification and terms. If you would like to apply, download the Application Form, complete and email it to info@waystowellness.org.uk by 5pm on Friday 28 February 2025. Interviews will take place on 13 March.
Main duties of the job
Job purpose/summary
Ways
to Wellness provides
a trusted test bed for new ways of working in healthcare, bringing stakeholders
together from across academia as well as public, private and charitable
sectors, to pilot and prototype interventions that tackle health inequalities,
primarily across the North East and North Cumbria.
The
role of the Communications and Marketing Officer will be critical to our work,
and the successful candidate will help us expand our reach and maximise
engagement by building and maintaining excellent relationships with a wide
range of internal and external colleagues.
You
will support the Head of Communications and Marketing, as well as the wider
Senior Management Team, in achieving our strategic aims, helping to ensure we
have the right tools and tactics in place to do so.
You
will be supported to monitor and evaluate the use of our communications and
marketing channels, and assist our project teams with appropriate
communications and marketing activity that showcases and shares learnings from
their work, while recognising the vital support of our partners.
To
ensure best practice, it will be necessary for the successful candidate to
remain actively informed of the latest developments in the field of
communications and marketing, including new technologies, platforms, and
channels.
PLEASE DO NOT APPLY FOR THIS JOB VIA NHS.JOB - YOU MUST DOWNLOAD, COMPLETE AND SUBMIT OUR APPLICATION FORM, AVAILABLE ON OUR WEBSITE.
About us
Ways
to Wellness
was launched in 2015 to deliver a world-first social prescribing prototype
using investment from an outcome-based Social Impact Bond (SIB). Our work has
since expanded and we now provide a trusted test bed to pilot and prototype healthcare
interventions that empower individuals to improve their health tackling health
inequalities while evidencing systemic cost savings.
Find out more about our work and projects on our website www.waystowellness.org.uk.
PLEASE DO NOT APPLY FOR THIS JOB VIA NHS.JOB - YOU MUST DOWNLOAD, COMPLETE AND SUBMIT OUR APPLICATION FORM.
Job description
Job responsibilities
Main duties
Building and maintaining strong relationships with internal and
external stakeholders, including staff,
trustees, funders, partner
organisations and professionals within the NHS, to maximise engagement in our
work
Identifying opportunities to showcase our work
Supporting internal colleagues to plan effective communications
and marketing activity that aligns with our organisational strategy
Developing and delivering communications and
marketing activity that raises and deepens awareness of, and garners support
for, our projects and wider organisational goals
Disseminating information about our work via
a range of channels
Supporting the Head of Communications and
Marketing in providing a timely response to media and other stakeholder queries
where appropriate
Managing communications and marketing assets
and collateral, including image creation and media library maintenance
Ongoing monitoring and evaluation of communications and marketing
efforts, making change recommendations where appropriate
Applying brand principles and supporting wider compliance to our
brand guidelines among staff and partner organisations
Digital communications and
social media
Planning, designing, implementing and
monitoring activity across digital and social media channels, including the
creation of written and visual messaging and assets
Publishing updates and working to maintain the Ways to Wellness
website, including ensuring that navigation and accessibility are good for all
audiences, and that content remains high-quality and professional
Working with internal and external partners to ensure content remains
relevant, accurate, and provides useful and timely information about our work
Where appropriate, considering the potential for the use of
additional communications and marketing channels, and supporting their
development as required
Printed communications
Develop and/or work with
designers to develop and deliver printed communications - leaflets, posters, banners,
reports etc. that support our organisational and project goals.
Events
Assisting colleagues and stakeholders with the smooth and
successful delivery of conferences and events that support organisational goals
and the objectives of our projects
Representing Ways to Wellness at external events
Media relations
Working with the Head of Communications and Marketing to maximise
the impact of media opportunities; this includes identifying potential
opportunities to showcase and promote our work, and helping to secure and
monitor external coverage
Working with internal and external stakeholders to ensure
messaging about Ways to Wellness is accurate and up to date
Responding appropriately to media enquiries where appropriate,
sometimes out of hours
Monitoring and evaluation
Monitoring website and social media analytics, and reporting on
these on a monthly basis
With the team, collating and analysing the findings of our work,
and ensuring that we are sharing our learning with the most appropriate
stakeholders via the most appropriate channels
Supporting the evaluation of communications and marketing tools
and services from external providers to ensure we are getting high-quality,
cost-effective support where required
Professional
development
Work
with your line manager to undertake continual personal and professional
development, taking an active part in reviewing and developing the role and its
responsibilities
Undertake
relevant training as required
Engage
in developing professional relationships with the wider team
This list not an
exhaustive list of duties and responsibilities. The post holder may be asked to
carry out other duties appropriate to the grade and skills required of the role
as the priorities of the organisation change.
YOU NEED TO DOWNLOAD, COMPLETE AND SUBMIT ONE OF OUR APPLICATION FORMS TO APPLY FOR THIS JOB. DO NOT APPLY VIA NHS.JOBS. DOWNLOAD FROM OUR WEBSITE waystowellness.org.uk
Job description
Job responsibilities
Main duties
Building and maintaining strong relationships with internal and
external stakeholders, including staff,
trustees, funders, partner
organisations and professionals within the NHS, to maximise engagement in our
work
Identifying opportunities to showcase our work
Supporting internal colleagues to plan effective communications
and marketing activity that aligns with our organisational strategy
Developing and delivering communications and
marketing activity that raises and deepens awareness of, and garners support
for, our projects and wider organisational goals
Disseminating information about our work via
a range of channels
Supporting the Head of Communications and
Marketing in providing a timely response to media and other stakeholder queries
where appropriate
Managing communications and marketing assets
and collateral, including image creation and media library maintenance
Ongoing monitoring and evaluation of communications and marketing
efforts, making change recommendations where appropriate
Applying brand principles and supporting wider compliance to our
brand guidelines among staff and partner organisations
Digital communications and
social media
Planning, designing, implementing and
monitoring activity across digital and social media channels, including the
creation of written and visual messaging and assets
Publishing updates and working to maintain the Ways to Wellness
website, including ensuring that navigation and accessibility are good for all
audiences, and that content remains high-quality and professional
Working with internal and external partners to ensure content remains
relevant, accurate, and provides useful and timely information about our work
Where appropriate, considering the potential for the use of
additional communications and marketing channels, and supporting their
development as required
Printed communications
Develop and/or work with
designers to develop and deliver printed communications - leaflets, posters, banners,
reports etc. that support our organisational and project goals.
Events
Assisting colleagues and stakeholders with the smooth and
successful delivery of conferences and events that support organisational goals
and the objectives of our projects
Representing Ways to Wellness at external events
Media relations
Working with the Head of Communications and Marketing to maximise
the impact of media opportunities; this includes identifying potential
opportunities to showcase and promote our work, and helping to secure and
monitor external coverage
Working with internal and external stakeholders to ensure
messaging about Ways to Wellness is accurate and up to date
Responding appropriately to media enquiries where appropriate,
sometimes out of hours
Monitoring and evaluation
Monitoring website and social media analytics, and reporting on
these on a monthly basis
With the team, collating and analysing the findings of our work,
and ensuring that we are sharing our learning with the most appropriate
stakeholders via the most appropriate channels
Supporting the evaluation of communications and marketing tools
and services from external providers to ensure we are getting high-quality,
cost-effective support where required
Professional
development
Work
with your line manager to undertake continual personal and professional
development, taking an active part in reviewing and developing the role and its
responsibilities
Undertake
relevant training as required
Engage
in developing professional relationships with the wider team
This list not an
exhaustive list of duties and responsibilities. The post holder may be asked to
carry out other duties appropriate to the grade and skills required of the role
as the priorities of the organisation change.
YOU NEED TO DOWNLOAD, COMPLETE AND SUBMIT ONE OF OUR APPLICATION FORMS TO APPLY FOR THIS JOB. DO NOT APPLY VIA NHS.JOBS. DOWNLOAD FROM OUR WEBSITE waystowellness.org.uk
Person Specification
Experience
Essential
- Knowledge and experience of best practice in public relations, communications and marketing acquired in the workplace and/or through training
- Experience of website publishing, management and maintenance
- Experience producing reports, promotional material, social media graphics and other communications using industry standard software and programmes e.g. Canva/Adobe Express
- Experience writing compelling copy, editing and proofreading for a range of audiences
- Experience using interviewing skills to create engaging stories, case studies and quotations for use across channels
- Experience using coordinated social and other digital media as primary tools for marketing and communications activity, including scheduling methods and tools
- Experience using website and social media analytics, and other methods of communications evaluation and reporting
- An understanding of equality and diversity, including knowledge around creating accessible content for a range of audiences
- An interest in healthcare, social policy, and/or social justice and knowledge of this and/or the VCSE sector landscape
Desirable
- Experience working with external consultants to support the delivery of objectives
Skills and Attributes
Essential
- Excellent written and spoken communication skills, including the ability to turn complex information into accessible and engaging content
- The ability to be self-motivated and work proactively, both independently and as part of a team
- The ability to implement brand guidelines and help ensure compliance with these internally and externally
- Hard-working, enthusiastic and creative; able to operate with a range of stakeholders with a can-do attitude
- Ability to prioritise, plan and remain efficient and organised while dealing with a range of competing demands
- Awareness of the General Data Protection Regulation GDPR and the ability to maintain confidentiality in line with policies and procedures
Desirable
- Photographic, podcasting, and/or video-making skills
Qualifications
Essential
- A good level of education (a degree is not essential)
Person Specification
Experience
Essential
- Knowledge and experience of best practice in public relations, communications and marketing acquired in the workplace and/or through training
- Experience of website publishing, management and maintenance
- Experience producing reports, promotional material, social media graphics and other communications using industry standard software and programmes e.g. Canva/Adobe Express
- Experience writing compelling copy, editing and proofreading for a range of audiences
- Experience using interviewing skills to create engaging stories, case studies and quotations for use across channels
- Experience using coordinated social and other digital media as primary tools for marketing and communications activity, including scheduling methods and tools
- Experience using website and social media analytics, and other methods of communications evaluation and reporting
- An understanding of equality and diversity, including knowledge around creating accessible content for a range of audiences
- An interest in healthcare, social policy, and/or social justice and knowledge of this and/or the VCSE sector landscape
Desirable
- Experience working with external consultants to support the delivery of objectives
Skills and Attributes
Essential
- Excellent written and spoken communication skills, including the ability to turn complex information into accessible and engaging content
- The ability to be self-motivated and work proactively, both independently and as part of a team
- The ability to implement brand guidelines and help ensure compliance with these internally and externally
- Hard-working, enthusiastic and creative; able to operate with a range of stakeholders with a can-do attitude
- Ability to prioritise, plan and remain efficient and organised while dealing with a range of competing demands
- Awareness of the General Data Protection Regulation GDPR and the ability to maintain confidentiality in line with policies and procedures
Desirable
- Photographic, podcasting, and/or video-making skills
Qualifications
Essential
- A good level of education (a degree is not essential)
