Job summary
Ways
to Wellness is recruiting for a NEW role of Marketing and Communications Lead. (To apply - see note in bold below.)
Our
vision is a health system that reduces health inequalities: where people are
more active participants in their own health and wellbeing, and the strengths
of all sectors particularly the voluntary sector are maximised.
We
have a strong local, national and international reputation, as the first health
service in the world to use a social impact bond, and as a leader in social
prescribing innovation. We have recently set a three-year strategy for the
organisation and were ambitious for our future.
The
Marketing and Communications Lead will be vital to helping us achieve our
goals. They will be an excellent networker and relationship manager, who can
help us reach key cross-sector stakeholders. They will take a lead role in
managing our public relations to maximise our profile, initiatives and
partnerships.
They
will help us to plan and deliver excellent communications for every stage of
our pilots and prototypes from encouraging people to approach us with their
ideas, attracting funding, and sharing what we are delivering, to influencing
policy, practice and commissioning.
If you
think you could be the right person for the role we would like to hear from
you.
Download our Candidate Pack and application form from https://www.waystowellness.org.uk/newsblogs/we-are-hiring - TO APPLY YOU MUST COMPLETE AND RETURN THE APPLICATION FORM.
Main duties of the job
Job purpose/summary
The
Marketing and Communications Lead will be vital to helping us achieve our strategic goals. They will be an excellent networker and relationship manager, who can
help us reach key cross-sector stakeholders. They will take a lead role in
managing our public relations to maximise our profile, initiatives and
partnerships.
They will help us to plan and
deliver excellent communications for every stage of our pilots and prototypes
from encouraging people to approach us with their ideas, attracting funding,
and sharing what we are delivering, to influencing policy, practice and
commissioning.
Please see the full job description for more details.
About us
Ways to Wellness delivers a variety of work, with personalised care at their heart.
We deliver social prescribing at scale for people with long-term health conditions
living in Newcastle upon Tyne. We are proud of the impact of this work, both in
terms of improved patient wellbeing and reduced hospital costs. We also deliver a range of exploratory, new, strategic and pilot projects, addressing areas such as maternal mental health, supporting children requiring hospital treatment, and working with patients on waiting lists for hip and knee operations. You can find out more about our journey on our website here:https://www.waystowellness.org.uk/our-journey
We are ambitious to innovate, and to
make a difference to the lives and wellbeing of even more people across the
region.
We are a
small, friendly and committed team. We receive a significant amount of local
and national attention for our service, and we are ambitious to build on this
with these and other innovative projects in the future. This is an excellent
opportunity for the right person to play their part in this journey.
Ways to Wellness offer excellent terms
and conditions to staff, including 30 days annual leave (pro rata) plus bank
holidays, a wellbeing cashplan after 6 months probation, 5% pension
contribution, and most importantly, a supportive work culture.
Job description
Job responsibilities
Main Duties
-
Work with the Chief Executive and Board to develop a
strategic marketing and communications strategy to position the organisation
both regionally and nationally as a key player in innovative non-medical
service development.
-
Develop, implement and
evaluate a range of integrated off/online marketing and communications to
support the strategic objectives of Ways to Wellness.
-
Ensure communication and
marketing plans are delivered on time and within budget.
-
Line manage the Marketing and
Communications Officer (part time, two days a week), including objective
setting, regular one to ones and appraisal.
-
Work with the Ways to Wellness
team to develop and deliver tailored communications and marketing plans for our
pilots and prototypes, ensuring we reach appropriate audiences in each case.
-
Write, edit and proof-read
engaging communications materials, ensuring compliance with our branding and
key messages.
-
Developing and applying the
Ways to Wellness brand, including key messages and style guide, to ensure
messages are consistent.
Strategic planning
- Developing an ambitious communications and marketing strategy, in line
with our strategic objectives and annual business planning.
- Overseeing the delivery of the strategy, with support from the staff team
and Board.
- Monitoring progress and reporting to CEO/Board/staff team as required.
Relationship management
-
Developing a network of strong
relationships with a wide range of stakeholders, so they understand how we can
support them, what we are delivering, and what we have learned/achieved from
our work (specifically NHS, VCS, Local and Combined Authorities).
-
Developing and maintaining relationships
with key stakeholders who can help us to share our learning and raise our
profile (e.g. media, partners who offer conferences and training).
-
Delivering communications that are
appropriate for the audiences were trying to reach (e.g. practitioners, policy
makers, academics, voluntary sector partners, clients).
-
Networking with stakeholders,
including communication posts within the NHS, funders, partner organisations
and others.
-
Maintaining productive
relationships with a range of suppliers.
Working with the team/projects
-
Working
with Ways to Wellness staff and trustees to support the awareness and promotion
of our projects and wider organisational communications and marketing goals.
-
Supporting Ways to Wellness
projects to plan and deliver their communications, in support of project
objectives and to share learning with wider stakeholders.
-
Ensuring learning is collected
and shared in a variety of ways, including case study examples and sharing of
data on impact, reach and cost savings.
-
Ensuring staff are familiar
with branding guidelines and principles, training new staff and volunteers as
appropriate.
Communications and social media
-
Overseeing the planning and
delivery for all digital communications (including social media and website),
including through paid campaigns where appropriate, and ensuring it remains
engaging and appropriate for our audiences.
-
Working with the team to
monitor the performance of all digital communications and marketing.
-
Developing and/or working with
designers to develop and deliver non-digital communications (leaflets, posters,
reports etc.) that support our organisational and project goals.
Events
-
Supporting the Chief
executive, Board members and other staff to prepare for attendance at national
and local conferences including when giving a presentation or speaking at an
event.
-
Leading on the development and
delivery of a regular programme of cross-sector conferences and events that
support our organisational goals.
-
Representing Ways to Wellness
at external events that are being organised by our partners and stakeholders,
as agreed with the Chief Executive.
Media work
-
Planning and delivering
targeted media campaigns where appropriate, to raise the profile of the
organisation and our work.
-
Proactively source
publications, events, awards and other communications channels to raise the
profile of Ways to Wellness and publicise our offer.
-
Work with the Chief Executive,
Board and other stakeholders to plan and evaluate media engagement and respond
appropriately to media enquiries, sometimes out of hours.
Monitoring and evaluation
-
Monitor performance against
our objectives, and provide reports and updates to Board, Chief Executive and
others as required.
Professional development
-
Working
with the Chief Executive to undertake continual personal and professional
development, taking an active part in reviewing and developing the roles and
responsibilities.
-
Undertaking
relevant training as required.
-
Engaging
in developing professional relationships with the wider team.
General
-
Work
with Data Protection Officer to ensure all systems and processes are fully GDPR
compliant.
This list is not intended as an
exhaustive list of duties and responsibilities. The post holder will be asked
to carry out other duties which are appropriate to the skills of the post
holder and grade of the post as the priorities of the service change.
Job description
Job responsibilities
Main Duties
-
Work with the Chief Executive and Board to develop a
strategic marketing and communications strategy to position the organisation
both regionally and nationally as a key player in innovative non-medical
service development.
-
Develop, implement and
evaluate a range of integrated off/online marketing and communications to
support the strategic objectives of Ways to Wellness.
-
Ensure communication and
marketing plans are delivered on time and within budget.
-
Line manage the Marketing and
Communications Officer (part time, two days a week), including objective
setting, regular one to ones and appraisal.
-
Work with the Ways to Wellness
team to develop and deliver tailored communications and marketing plans for our
pilots and prototypes, ensuring we reach appropriate audiences in each case.
-
Write, edit and proof-read
engaging communications materials, ensuring compliance with our branding and
key messages.
-
Developing and applying the
Ways to Wellness brand, including key messages and style guide, to ensure
messages are consistent.
Strategic planning
- Developing an ambitious communications and marketing strategy, in line
with our strategic objectives and annual business planning.
- Overseeing the delivery of the strategy, with support from the staff team
and Board.
- Monitoring progress and reporting to CEO/Board/staff team as required.
Relationship management
-
Developing a network of strong
relationships with a wide range of stakeholders, so they understand how we can
support them, what we are delivering, and what we have learned/achieved from
our work (specifically NHS, VCS, Local and Combined Authorities).
-
Developing and maintaining relationships
with key stakeholders who can help us to share our learning and raise our
profile (e.g. media, partners who offer conferences and training).
-
Delivering communications that are
appropriate for the audiences were trying to reach (e.g. practitioners, policy
makers, academics, voluntary sector partners, clients).
-
Networking with stakeholders,
including communication posts within the NHS, funders, partner organisations
and others.
-
Maintaining productive
relationships with a range of suppliers.
Working with the team/projects
-
Working
with Ways to Wellness staff and trustees to support the awareness and promotion
of our projects and wider organisational communications and marketing goals.
-
Supporting Ways to Wellness
projects to plan and deliver their communications, in support of project
objectives and to share learning with wider stakeholders.
-
Ensuring learning is collected
and shared in a variety of ways, including case study examples and sharing of
data on impact, reach and cost savings.
-
Ensuring staff are familiar
with branding guidelines and principles, training new staff and volunteers as
appropriate.
Communications and social media
-
Overseeing the planning and
delivery for all digital communications (including social media and website),
including through paid campaigns where appropriate, and ensuring it remains
engaging and appropriate for our audiences.
-
Working with the team to
monitor the performance of all digital communications and marketing.
-
Developing and/or working with
designers to develop and deliver non-digital communications (leaflets, posters,
reports etc.) that support our organisational and project goals.
Events
-
Supporting the Chief
executive, Board members and other staff to prepare for attendance at national
and local conferences including when giving a presentation or speaking at an
event.
-
Leading on the development and
delivery of a regular programme of cross-sector conferences and events that
support our organisational goals.
-
Representing Ways to Wellness
at external events that are being organised by our partners and stakeholders,
as agreed with the Chief Executive.
Media work
-
Planning and delivering
targeted media campaigns where appropriate, to raise the profile of the
organisation and our work.
-
Proactively source
publications, events, awards and other communications channels to raise the
profile of Ways to Wellness and publicise our offer.
-
Work with the Chief Executive,
Board and other stakeholders to plan and evaluate media engagement and respond
appropriately to media enquiries, sometimes out of hours.
Monitoring and evaluation
-
Monitor performance against
our objectives, and provide reports and updates to Board, Chief Executive and
others as required.
Professional development
-
Working
with the Chief Executive to undertake continual personal and professional
development, taking an active part in reviewing and developing the roles and
responsibilities.
-
Undertaking
relevant training as required.
-
Engaging
in developing professional relationships with the wider team.
General
-
Work
with Data Protection Officer to ensure all systems and processes are fully GDPR
compliant.
This list is not intended as an
exhaustive list of duties and responsibilities. The post holder will be asked
to carry out other duties which are appropriate to the skills of the post
holder and grade of the post as the priorities of the service change.
Person Specification
Experience
Essential
- Significant experience of operating at a senior level in terms of communications, marketing, public relations and journalism.
- Experience of managing and working with a wide range of stakeholders at a senior level.
- Experienced manager, able to support, guide and develop team members.
- Evidence of successfully managing complex projects on time and to budget.
- Experience of writing copy, editing and proof reading for a range of audiences.
- Experience of producing reports, promotional material, social media graphics and other marketing products using industry standard software and programs (e.g. Canva).
- Experience of using coordinated social and other digital media as primary tools for marketing and communications.
- Experience of using analytics and other monitoring techniques to evaluate the effectiveness of on- and off-line communications and marketing.
- Understanding of equality and diversity, including knowledge of creating accessible content for a diverse range of audiences.
- Be up to date with current Marketing and Communications best practice.
- Experience of working with external consultants to deliver objectives.
- Good IT/digital skills including MS Office, CRM systems, email marketing tools, social media platforms and, not essential but some InDesign and Photoshop experience a bonus.
- CMS and website content management experience.
Qualifications
Essential
- Qualified to degree level, or equivalent relevant experience.
Skills and Attributes
Essential
- Strategic thinker, able to understand and deliver strategic goals.
- Cooperative team player, with a flexible and practical approach.
- Exceptional written and verbal communication skills, including the ability to turn complex information into accessible information, and outstanding relationship management skills.
- Ability to be self-motivated and work proactively, independently and as part of a team.
- Ability to develop and implement branding guidelines.
- Hard working, enthusiastic and creative; able to operate with a range of stakeholders, with a can-do attitude.
- Ability to prioritise, plan and remain efficient and organised, while dealing with a range of competing demands under pressure.
- Awareness of the General Data Protection Regulation (GDPR) and ability to maintain confidentiality in line with policies and procedures.
Person Specification
Experience
Essential
- Significant experience of operating at a senior level in terms of communications, marketing, public relations and journalism.
- Experience of managing and working with a wide range of stakeholders at a senior level.
- Experienced manager, able to support, guide and develop team members.
- Evidence of successfully managing complex projects on time and to budget.
- Experience of writing copy, editing and proof reading for a range of audiences.
- Experience of producing reports, promotional material, social media graphics and other marketing products using industry standard software and programs (e.g. Canva).
- Experience of using coordinated social and other digital media as primary tools for marketing and communications.
- Experience of using analytics and other monitoring techniques to evaluate the effectiveness of on- and off-line communications and marketing.
- Understanding of equality and diversity, including knowledge of creating accessible content for a diverse range of audiences.
- Be up to date with current Marketing and Communications best practice.
- Experience of working with external consultants to deliver objectives.
- Good IT/digital skills including MS Office, CRM systems, email marketing tools, social media platforms and, not essential but some InDesign and Photoshop experience a bonus.
- CMS and website content management experience.
Qualifications
Essential
- Qualified to degree level, or equivalent relevant experience.
Skills and Attributes
Essential
- Strategic thinker, able to understand and deliver strategic goals.
- Cooperative team player, with a flexible and practical approach.
- Exceptional written and verbal communication skills, including the ability to turn complex information into accessible information, and outstanding relationship management skills.
- Ability to be self-motivated and work proactively, independently and as part of a team.
- Ability to develop and implement branding guidelines.
- Hard working, enthusiastic and creative; able to operate with a range of stakeholders, with a can-do attitude.
- Ability to prioritise, plan and remain efficient and organised, while dealing with a range of competing demands under pressure.
- Awareness of the General Data Protection Regulation (GDPR) and ability to maintain confidentiality in line with policies and procedures.
Additional information
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
