Job summary
We are
looking for an experienced Senior Marketing Manager to support the growth of
Zio , our Ambulatory Cardiac Monitoring Service Solution, throughout the UK
& Ireland.
We are a
small team of likeminded people, with extensive experience in bringing
disrupting medical technologies to markets globally. Our work environment is
fast-paced and collaborative. Most of all, we are passionate about improving
the quality of healthcare delivery as well as the patient experience.
This is a
unique opportunity for an experienced marketing professional to develop and
implement strategies that will change the way healthcare is being
delivered. If you are experienced in leading launches of medical
innovations or services, are a problem-solver, with an entrepreneurial spirit,
that wants to be part of a fast-paced high-energy team, we are looking for you.
Main duties of the job
- Create and implement strategy to raise awareness and generate demand, using a metrics-based approach to measure effectiveness.
- Prepare a Go to Market Plan and lead the launch execution into new adjacent markets.
- Lead the development of strategies targeting Integrated Care Systems (ICS) to further Zio adoption system wide.
- Develop and execute tactical marketing plans, to drive promotional, channel, and selling strategies.
- Maintain strong customer relationships with KOLs, societies, and advocacy groups; identify thought-leaders and manage consulting agreements.
- Coordinate and collaborate with international partners on brand strategy, including segmentation, targeting, positioning, and messaging.
About us
iRhythm is a leading digital healthcare company focused on the way
cardiac arrhythmias are clinically diagnosed by combining our wearable
biosensing technology with powerful cloud-based data analytics and machine-
learning capabilities.
Our goal is to be the leading provider of first-line
ambulatory ECG monitoring for patients at risk for arrhythmias. iRhythms
continuous ambulatory monitoring has already put over 4 million patients and
their doctors on a shorter path to what they both need answers.
Job description
Job responsibilities
- Create and implement strategy to raise awareness and generate demand, using a metrics-based approach to measure effectiveness.
- Prepare a Go to Market Plan and lead the launch execution into new adjacent markets.
- Lead the development of strategies targeting Integrated Care Systems (ICS) to further Zio adoption system wide.
- Develop and execute tactical marketing plans, to drive promotional, channel, and selling strategies.
- Maintain strong customer relationships with KOLs, societies, and advocacy groups; identify thought-leaders and manage consulting agreements.
- Coordinate and collaborate with international partners on brand strategy, including segmentation, targeting, positioning, and messaging.
- Create traditional, digital, and DTC campaigns and messaging, and manage multi-channel execution in partnership with global communications and creative partner(s) and vendors.
- Coordinate with Market Access to support research into customer economics and contribute to crafting access and pricing strategies.
- Develop and maintain sales support materials, including brochures, videos, animations, presentations, product, and competitive briefs.
- Serve as primary contact for messaging and product-/therapy-related matters for sales teams.
- Lead conference and trade show strategy and planning region
- Gather market intelligence and report on market dynamics, competitive information, key trends, and clinical data that could impact our business to shape commercial planning.
- Support corporate communications initiatives.
Supervision
Individual contributor, with potential to take on direct reports as well as to build out the downstream Marketing team as the company grows.
Job description
Job responsibilities
- Create and implement strategy to raise awareness and generate demand, using a metrics-based approach to measure effectiveness.
- Prepare a Go to Market Plan and lead the launch execution into new adjacent markets.
- Lead the development of strategies targeting Integrated Care Systems (ICS) to further Zio adoption system wide.
- Develop and execute tactical marketing plans, to drive promotional, channel, and selling strategies.
- Maintain strong customer relationships with KOLs, societies, and advocacy groups; identify thought-leaders and manage consulting agreements.
- Coordinate and collaborate with international partners on brand strategy, including segmentation, targeting, positioning, and messaging.
- Create traditional, digital, and DTC campaigns and messaging, and manage multi-channel execution in partnership with global communications and creative partner(s) and vendors.
- Coordinate with Market Access to support research into customer economics and contribute to crafting access and pricing strategies.
- Develop and maintain sales support materials, including brochures, videos, animations, presentations, product, and competitive briefs.
- Serve as primary contact for messaging and product-/therapy-related matters for sales teams.
- Lead conference and trade show strategy and planning region
- Gather market intelligence and report on market dynamics, competitive information, key trends, and clinical data that could impact our business to shape commercial planning.
- Support corporate communications initiatives.
Supervision
Individual contributor, with potential to take on direct reports as well as to build out the downstream Marketing team as the company grows.
Person Specification
Qualifications
Essential
- Bachelors degree in business, Marketing, or science-related field
Desirable
Experience
Essential
- Extensive experience in marketing or related field in MedTech, medical device, consumer HealthTech, or other life sciences industry
- Experience leading Product launch in MedTech or related fields, with a track record of success
- Experience with both traditional and digital marketing, including DTC.
- Global outlook and experience in cross-cultural business environment
Desirable
- Experience in cardiology, cardiac arrhythmia markets and digital health
- Experience in both upstream and downstream capacities
- Experience marketing / selling services.
- CRM experience (in a Sales or a Marketing capacity) and sales experience
- Product launch experience in MedTech
- Experience in both upstream and downstream capacities
Knowledge, skills and abilities
Essential
- Creative, self-directed problem-solver, who functions well in a fast-paced environment.
- Intellectual curiosity and the desire to continuously improve.
- Excellent verbal and written communication and presentation skills
- Global outlook and experience in cross-cultural business environment
- In-depth understanding of driving adoption of MedTech in healthcare systems
- High degree of initiative, judgment, decision-making, to drive multiple projects.
- Ability to analyse complexity and simplify it into clear action plans.
- Well organised with excellent follow-up skills
- Excellent analytical and problem-solving skills
- Ability to make effective and persuasive presentations on complex topics to various internal and external stakeholders.
- An ability to travel up to 30%, dependent upon location and demands of the business.
- Achieves strategic customer objectives defined by company management.
- Maintains high customer satisfaction ratings that meet company goals.
- Fluent in English
Person Specification
Qualifications
Essential
- Bachelors degree in business, Marketing, or science-related field
Desirable
Experience
Essential
- Extensive experience in marketing or related field in MedTech, medical device, consumer HealthTech, or other life sciences industry
- Experience leading Product launch in MedTech or related fields, with a track record of success
- Experience with both traditional and digital marketing, including DTC.
- Global outlook and experience in cross-cultural business environment
Desirable
- Experience in cardiology, cardiac arrhythmia markets and digital health
- Experience in both upstream and downstream capacities
- Experience marketing / selling services.
- CRM experience (in a Sales or a Marketing capacity) and sales experience
- Product launch experience in MedTech
- Experience in both upstream and downstream capacities
Knowledge, skills and abilities
Essential
- Creative, self-directed problem-solver, who functions well in a fast-paced environment.
- Intellectual curiosity and the desire to continuously improve.
- Excellent verbal and written communication and presentation skills
- Global outlook and experience in cross-cultural business environment
- In-depth understanding of driving adoption of MedTech in healthcare systems
- High degree of initiative, judgment, decision-making, to drive multiple projects.
- Ability to analyse complexity and simplify it into clear action plans.
- Well organised with excellent follow-up skills
- Excellent analytical and problem-solving skills
- Ability to make effective and persuasive presentations on complex topics to various internal and external stakeholders.
- An ability to travel up to 30%, dependent upon location and demands of the business.
- Achieves strategic customer objectives defined by company management.
- Maintains high customer satisfaction ratings that meet company goals.
- Fluent in English
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
