Job summary
We are looking for an experienced Marketing or Senior Product Manager to support the growth of Zio , our Ambulatory Cardiac Monitoring Service Solution, throughout the UK & Ireland.
We are a small team of likeminded people, with extensive experience in bringing disrupting medical technologies to markets globally. Our work environment is fast-paced and collaborative. Most of all, we are passionate about improving the quality of healthcare delivery as well as the patient experience.
This is a unique opportunity for an experienced marketing professional to develop and implement strategies that will change the way healthcare is being delivered. If you are experienced in launching medical innovations or services, are a problem-solver, with an entrepreneurial spirit, that wants to be part of a fast-paced high-energy team, we are looking for you.
Main duties of the job
- Prepare a Go to Market Plan & lead the launch execution into new adjacent markets Primary Care, COPD, Sleep etc
- Create and implement strategy to raise awareness and generate demand, using a metrics-based approach to measure effectiveness.
- Lead development of ICS focused strategy to further Zio awareness & adoption system-wide
- Coordinate and collaborate with international partners on brand strategy, including segmentation, targeting, positioning, and messaging
- Create traditional, digital, and DTC campaigns and messaging, and manage multi-channel execution in partnership with global communications and creative partner(s) and vendors
- Coordinate with Market Access to support research into customer economics and contribute to crafting access and pricing strategies
- Develop and execute tactical marketing plans, to drive promotional, channel, and selling strategies
- Develop and maintain sales support materials, including brochures, videos, animations, presentations, product, and competitive briefs
- Serve as primary contact for messaging and product-/therapy-related matters for sales teams
- Lead conference, trade show strategy and planning region
- Maintain strong customer relationships with KOLs, societies, and advocacy groups; identify thought-leaders and manage consulting agreements
- Gather market intelligence, report on market dynamics, competitive information, key trends, & clinical data that could impact our business
About us
iRhythm is a leading digital
healthcare company focused on the way cardiac arrhythmias are clinically
diagnosed by combining our wearable biosensing technology with powerful
cloud-based data analytics and machine- learning capabilities.
Our goal is to
be the leading provider of first-line ambulatory ECG monitoring for patients at
risk for arrhythmias. iRhythms continuous ambulatory monitoring has already
put over 4 million patients and their doctors on a shorter path to what they
both need answers.
Job description
Job responsibilities
Responsibilities:
- Prepare a Go to Market Plan and lead the launch execution into new adjacent markets Primary Care, COPD, Sleep etc
- Create and implement strategy to raise awareness and generate demand, using a metrics-based approach to measure effectiveness.
- Lead development of ICS focused strategy to further Zio awareness & adoption system-wide
- Coordinate and collaborate with international partners on brand strategy, including segmentation, targeting, positioning, and messaging
- Create traditional, digital, and DTC campaigns and messaging, and manage multi-channel execution in partnership with global communications and creative partner(s) and vendors
- Coordinate with Market Access to support research into customer economics and contribute to crafting access and pricing strategies
- Develop and execute tactical marketing plans, to drive promotional, channel, and selling strategies
- Develop and maintain sales support materials, including brochures, videos, animations, presentations, product, and competitive briefs
- Serve as primary contact for messaging and product-/therapy-related matters for sales teams
- Lead conference and trade show strategy and planning region
- Maintain strong customer relationships with KOLs, societies, and advocacy groups; identify thought-leaders and manage consulting agreements
- Gather market intelligence and report on market dynamics, competitive information, key trends, and clinical data that could impact our business to shape commercial planning
- Identify forecast and demand plan inputs, working with Sales, Operations and Finance partners
- Support corporate communications initiatives
- Manage post-market surveillance feedback; ensure compliance with ONWARD quality systems
Work Schedule:
- This is a full time, remote/working from home role
- 40 hours per week
Supervision
Individual contributor, reporting to Senior Director of Sales & Marketing UK, with potential to take on direct reports as well as to build out the downstream Marketing team as the company grows.
Job description
Job responsibilities
Responsibilities:
- Prepare a Go to Market Plan and lead the launch execution into new adjacent markets Primary Care, COPD, Sleep etc
- Create and implement strategy to raise awareness and generate demand, using a metrics-based approach to measure effectiveness.
- Lead development of ICS focused strategy to further Zio awareness & adoption system-wide
- Coordinate and collaborate with international partners on brand strategy, including segmentation, targeting, positioning, and messaging
- Create traditional, digital, and DTC campaigns and messaging, and manage multi-channel execution in partnership with global communications and creative partner(s) and vendors
- Coordinate with Market Access to support research into customer economics and contribute to crafting access and pricing strategies
- Develop and execute tactical marketing plans, to drive promotional, channel, and selling strategies
- Develop and maintain sales support materials, including brochures, videos, animations, presentations, product, and competitive briefs
- Serve as primary contact for messaging and product-/therapy-related matters for sales teams
- Lead conference and trade show strategy and planning region
- Maintain strong customer relationships with KOLs, societies, and advocacy groups; identify thought-leaders and manage consulting agreements
- Gather market intelligence and report on market dynamics, competitive information, key trends, and clinical data that could impact our business to shape commercial planning
- Identify forecast and demand plan inputs, working with Sales, Operations and Finance partners
- Support corporate communications initiatives
- Manage post-market surveillance feedback; ensure compliance with ONWARD quality systems
Work Schedule:
- This is a full time, remote/working from home role
- 40 hours per week
Supervision
Individual contributor, reporting to Senior Director of Sales & Marketing UK, with potential to take on direct reports as well as to build out the downstream Marketing team as the company grows.
Person Specification
Experience
Essential
- Extensive experience in marketing or related field in MedTech, medical device, consumer HealthTech, or other life sciences industry.
- Product launch experience, with a track record of success.
- Experience with both traditional and digital marketing, including DTC and performance marketing.
Desirable
- Experience in cardiology, cardiac arrhythmia markets and digital health
- Experience in both upstream and downstream capacities
- Experience marketing / selling services
- CRM experience (in a Sales or a Marketing capacity) and sales experience
- Product launch experience in MedTech
Knowledge, skills and abilities
Essential
- Creative, self-directed problem-solver, who functions well in a fast-paced environment
- Intellectual curiosity and the desire to continuously improve
- Excellent verbal and written communication and presentation skills
- Global outlook and experience in cross-cultural business environment
- In-depth understanding of driving adoption of MedTech in healthcare systems
- High degree of initiative, judgment, decision-making, to drive multiple projects
- Ability to analyse complexity and simplify it into clear action plans
- Well organised with excellent follow-up skills
- Excellent analytical and problem-solving skills
- Ability to make effective and persuasive presentations on complex topics to various internal and external stakeholders
- An ability to travel dependent upon location and demands of the business
- Achieves strategic customer objectives defined by company management.
- Maintains high customer satisfaction ratings that meet company goals
- Fluent in English
Qualifications
Essential
- Bachelors Degree in Business, Marketing, or science-related field
Desirable
Person Specification
Experience
Essential
- Extensive experience in marketing or related field in MedTech, medical device, consumer HealthTech, or other life sciences industry.
- Product launch experience, with a track record of success.
- Experience with both traditional and digital marketing, including DTC and performance marketing.
Desirable
- Experience in cardiology, cardiac arrhythmia markets and digital health
- Experience in both upstream and downstream capacities
- Experience marketing / selling services
- CRM experience (in a Sales or a Marketing capacity) and sales experience
- Product launch experience in MedTech
Knowledge, skills and abilities
Essential
- Creative, self-directed problem-solver, who functions well in a fast-paced environment
- Intellectual curiosity and the desire to continuously improve
- Excellent verbal and written communication and presentation skills
- Global outlook and experience in cross-cultural business environment
- In-depth understanding of driving adoption of MedTech in healthcare systems
- High degree of initiative, judgment, decision-making, to drive multiple projects
- Ability to analyse complexity and simplify it into clear action plans
- Well organised with excellent follow-up skills
- Excellent analytical and problem-solving skills
- Ability to make effective and persuasive presentations on complex topics to various internal and external stakeholders
- An ability to travel dependent upon location and demands of the business
- Achieves strategic customer objectives defined by company management.
- Maintains high customer satisfaction ratings that meet company goals
- Fluent in English
Qualifications
Essential
- Bachelors Degree in Business, Marketing, or science-related field
Desirable
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
