Job summary
As
the Digital Media Manager, you will be responsible for creating and delivering a
digital media strategy that drives business growth, strengthens the brand, builds strong relationships with our audience. You will be responsible for working with 30 health focused services.
In this role you will develop and deliver dynamic digital strategies, manage a diverse range of media platforms and deliver compelling content that resonates with our audiences. Your proficiency with Adobe Creative Suite, ability to handle multiple projects, maintain clear, effective communication and providing monthly reporting systems on reach, engagement and progress will be the key to your success.
Main duties of the job
You will oversee ABL's diverse network of media platforms,
including social media, digital marketing, content creation, and traditional
media outlets. Your role will involve coordinating strategies across these
platforms to ensure consistent messaging, brand alignment, and effective
audience engagement. In addition to managing day-to-day operations, you will
develop and implement long-term plans to optimise the performance and reach of
each platform.
This role requires a strong focus on performance,
contributing significantly to business growth and driving digital enablement
within the organisation. You will be responsible for planning, developing, delivering,
and evaluating all communication activities, managing projects to ensure they
are completed on time, within budget, and to a high standard. As a brand
guardian, you will ensure the consistent application of branding and brand
values.
About us
ABL was founded in 2009 by people who believed they could and should change the world!
As healthcare and education professionals, we had first-hand experience of public services that had failed people, people who needed them most and we believed that we could provide a different, more flexible approach. We wanted to combine our expertise and experiences of the social and economic problems that held people back and find a way to support and empower people to live healthier, better lives whatever their background.
We knew that if we put people at the heart of our services, stepped in their shoes and experienced life from their perspective then we could start to create a new approach to healthcare.
We started by taking our services out in to communities, by making them accessible and removing the traditional clinical surroundings and approach. We worked to make them engaging and responsive, constantly changing our approach and listening to the people and communities we were working with. We tried things, rejected them and tried again knowing that a truly responsive community healthcare system had to constantly question and adapt.
We came to understand that what worked best was a multi-disciplinary approach, that by creating a shared language with a range of professionals from varied backgrounds we could support the whole person within the context of their own lives and empower them to really make a difference within their community.
Job description
Job responsibilities
You will oversee ABL's diverse network of media platforms, including social media, digital marketing, content creation, and traditional media outlets. Your role will involve coordinating strategies across these platforms to ensure consistent messaging, brand alignment, and effective audience engagement. In addition to managing day-to-day operations, you will develop and implement long-term plans to optimise the performance and reach of each platform.
This role requires a strong focus on performance, contributing significantly to business growth and driving digital enablement within the organisation. You will be responsible for planning, developing, delivering, and evaluating all communication activities, managing projects to ensure they are completed on time, within budget, and to a high standard. As a brand guardian, you will ensure the consistent application of branding and brand values.
The ideal candidate will be capable of creating dynamic, engaging content, managing their workload effectively, and running projects successfully as part of a team.
Job description
Job responsibilities
You will oversee ABL's diverse network of media platforms, including social media, digital marketing, content creation, and traditional media outlets. Your role will involve coordinating strategies across these platforms to ensure consistent messaging, brand alignment, and effective audience engagement. In addition to managing day-to-day operations, you will develop and implement long-term plans to optimise the performance and reach of each platform.
This role requires a strong focus on performance, contributing significantly to business growth and driving digital enablement within the organisation. You will be responsible for planning, developing, delivering, and evaluating all communication activities, managing projects to ensure they are completed on time, within budget, and to a high standard. As a brand guardian, you will ensure the consistent application of branding and brand values.
The ideal candidate will be capable of creating dynamic, engaging content, managing their workload effectively, and running projects successfully as part of a team.
Person Specification
Job Specific Requirements
Essential
- The ability to travel independently
- Work flexibly and adapt to suit service need
Qualifications
Essential
- Degree, equivalent qualification or relevant 5 years experience in marketing, project management design or a related subject
Desirable
- CAM Level 4 Diploma in Digital Marketing
- CIM Certificate in Professional Marketing (Digital)
Experience
Essential
- Experience of using Adobe or equivalent design packages
- Demonstrable experience of creating and managing successful social media campaigns that appeal to a range of communities, especially minority groups.
- Experience of advertising campaigns using a wide range of forums to reach into the heart of communities.
- Experience of managing multiple platforms with a proven track record of positive outcomes.
Desirable
- Good working knowledge of SEO
Skills and Knowledge
Essential
- An ability to design a digital vision and the effectiveness to lead change within an organisation to ensure it is actualised
- Excellent written communication skills for a range of different mediums
- Knowledge of marketing principles and brand management
- Ability to evidence effective engagement techniques on popular social media platforms.
- Excellent relationship management skills.
- Excellent; organisational and project management skills.
- Design skills, creating professional marketing campaigns for ABL services
- Excellent report writing skills are essential
Desirable
- Knowledge of web design and development
Person Specification
Job Specific Requirements
Essential
- The ability to travel independently
- Work flexibly and adapt to suit service need
Qualifications
Essential
- Degree, equivalent qualification or relevant 5 years experience in marketing, project management design or a related subject
Desirable
- CAM Level 4 Diploma in Digital Marketing
- CIM Certificate in Professional Marketing (Digital)
Experience
Essential
- Experience of using Adobe or equivalent design packages
- Demonstrable experience of creating and managing successful social media campaigns that appeal to a range of communities, especially minority groups.
- Experience of advertising campaigns using a wide range of forums to reach into the heart of communities.
- Experience of managing multiple platforms with a proven track record of positive outcomes.
Desirable
- Good working knowledge of SEO
Skills and Knowledge
Essential
- An ability to design a digital vision and the effectiveness to lead change within an organisation to ensure it is actualised
- Excellent written communication skills for a range of different mediums
- Knowledge of marketing principles and brand management
- Ability to evidence effective engagement techniques on popular social media platforms.
- Excellent relationship management skills.
- Excellent; organisational and project management skills.
- Design skills, creating professional marketing campaigns for ABL services
- Excellent report writing skills are essential
Desirable
- Knowledge of web design and development
