Job responsibilities
As an integral figure to the foundations of Kings Academy, the
Marketing Executive will play a key role in assisting to further
establish the Academy.
Proactively promoting the services offered,
building a database of prospective users for both courses and room
hire.
Driving new business and developing currently key
relationships.
Ensuring all avenues of promotion and distribution
are fully exploited within target area to maximise opportunities
for health care courses and room hire sales.
This is a new dedicated
training facility and an exciting opportunity to be part of the
Academys growth.
Kings Commercial Services Limited (KCS) is a wholly owned subsidiary of Kings College Hospital (the
Trust).
The organisation seeks to extend the Trusts expertise to new markets and partners including
healthcare management, training and healthcare recruitment.
The mission for KCS is to export the best of KCH internationally, focusing on specialist expertise in
clinical peaks, and support the long-term sustainability in the Private Patient business.
Kings College Hospital NHS Foundation Trust and Kings Commercial Services (KCS) are excited to
announce a state-of-the-art training academy that opened in July 2023.
The new state-of-the-art facility located in Loughborough Junction, a five-minute walk from the
Kings College Hospital site provides dedicated simulation, teaching and meeting rooms for nursing,
midwifery and AHP staff, and education facilities across a floor space of 820m2.
King's Academy is
situated in a newly refurbished unit located on Hinton Road.
The Trust employs over 8,000 nurses, midwives and AHPs, and enhancing training and education
opportunities for these staff groups is a key part of the Trusts five-year strategy and BOLD vision
published last year.
The clinical Academy set up, first and foremost is to train the Trusts Nurses, Midwives and Allied
Health Professionals. Nevertheless, such a set up can enable the Trust to take advantage of
productivity gains and additional income by offering these same courses to other NHS organisations
and internationally.
There are phases to the Kings Academy delivery:
1) Phase one - Delivery for KCH: brining training courses in-house to facilitate KCH staff CPD.
2) Phase two - Delivery for the ICS and wider NHS/Private Providers; commercialising CPD
delivery to other potential clients.
3) Phase three In parallel KCS will be commercialising and selling CPD nursing programmes
nationally and internationally.
As well as the Academy spaces being available to hire by
external parties.
The Academy is now in Phase 3.
The facility has two dedicated simulation rooms containing one and two bedded bays respectively
and use the latest manikins to create and recreate immersive patient simulations.
Dedicated debriefing rooms will also be used for expert staff and teams to review the activity
undertaken, exploring performance and delivering education, so creating a completely safe
environment to learn in.
Separate teaching rooms will enable staff to practice their technical skills for procedures such as
catheterisation and IV cannulation. The facility will also deliver in-person and online training and
education opportunities for NHS staff from other Trusts, plus international nurses and organisations.
The facility is being funded by and delivered in partnership with Kings Commercial Services, which
works in the UK and internationally on a range of projects and initiatives to generate funds for the
Trust to support staff, and to improve care for NHS patients.
This is an exciting brand new role for a new venue space. Kings Academy, are looking for a proactive
Marketing Executive on a 4 months fixed term basis. In this role you will be at the forefront of Brand
Management promoting the Academy and all it has to offer. This is a standalone role working closely
with the Centre manager and Head of Education and Training for KCS.
The Academy is now fully
operational and the selected post holder will be a key part to help drive the business forward, finding
key target audiences to use the facilities.
The core values of the Academy is to deliver training by
leading professionals to aid in the continual development of Healthcare professionals.
This is a great opportunity for someone who is a people person has fantastic attention to detail, and
is looking to progress in a fast paced dynamic varied role, being part of something unique.
This role is hybrid with any office days will be based in Kings Commercial Services, Kings Academy,
London and the main purpose of the role will be:
- Develop and implement marketing strategy for Kings Academy
- Seek out, critically assess and evaluate new opportunities in line with Kings Academys core
values.
- Develop marketing and communications material such as flyers, social media posts and features
to promote specific programmes and the Academy Room hire space, both internally within Trust
and externally to previous clients and new prospects.
- Develop, execute, and optimise email marketing campaigns to nurture leads, retain customers,
and drive conversions.
- Plan and implement offline marketing strategies printed materials to reach target audiences
effectively.
- Monitor and optimize referral campaigns, track referral success metrics, and implement
strategies to increase referral engagement
- Assist in planning digital marketing campaigns, providing support in defining objectives,
identifying target audiences, and coordinating campaign logistics that can be used as an ongoing
tool.
- Develop and implement social media strategies across various platforms to increase brand
visibility, engagement, and traffic
- Aid in the management of content on our digital platforms, such as email, social media, and
online advertising, by helping with tools to schedule and monitor engagement
- Implement our sales and digital marketing strategy: You will devise appropriate campaigns, cold
calls and direct sales to attract new candidates and organisations to the training and room hire
opportunities available at the Academy.
- Prepare reports on engagement, Interest and areas for development
- To be an ambassador for Kings Academy in line with Kings Values
