Divisional Sales and Marketing Manager
Barchester Healthcare
The closing date is 26 March 2025
Job summary
Barchester Healthcare is seeking a passionate senior sales professional to join them as a Divisional Sales and Marketing Manager. This vital role will support over 60 care homes across the Central Division's portfolio to grow their occupancy and contribute to the commercial success of each home. The successful candidate will be a self-motivated, creative individual with excellent attention to detail, able to communicate ideas and improvements clearly at all levels.
Main duties of the job
The Divisional Sales and Marketing Manager will be responsible for reviewing the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives. They will line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors. The role also involves strategic input into enquiry generation, identifying and addressing specific difficulties around enquiry management and community engagement, and delivering training to address these areas. The Divisional Sales and Marketing Manager will be responsible for the recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors, as well as overseeing a Divisional Activities lead and delivery of Life Enrichment programmes in all homes. They will also maintain awareness of market opportunities, travel to care homes to gain in-depth knowledge, deliver occupancy support sessions, work closely with the marketing and life enrichment teams, support Barchester's new build programme, and oversee social media activity.
About us
Barchester Healthcare is a leading provider of care homes and healthcare services in the UK. As one of the best companies to work for in the UK, Barchester is dedicated to ensuring that their team are respected and their contribution valued. They offer a supportive and empowering environment with opportunities for progression.
Date posted
27 January 2025
Pay scheme
Other
Salary
£60,000 a year
Contract
Permanent
Working pattern
Full-time, Part-time
Reference number
1231285819
Job locations
Barchester Healthcare
Kettering
NN15 6XE
Employer details
Employer name
Barchester Healthcare
Address
Barchester Healthcare
Kettering
NN15 6XE