Job summary
We have an exciting opportunity to recruit a full-time, permanent Digital Marketing Fundraiser at Willowbrook Hospice. This key role will focus on the online marketing and communications for Willowbrook, as well as supporting other members of the fundraising team with planning and delivering a range of events to raise funds for the hospice.
The Digital Marketing Fundraiser will be a flexible team player, with the ability to use their own initiative and be creative in ways to attract new revenue. They must be very proficient in the use and understanding of digital technology, as well as have an in-depth knowledge of all social media platforms. They must have the ability and experience to exploit those platforms in order to best promote the Fundraising function and maximise donor engagement, and therefore donations. A good understanding of the various Giving platforms is also essential.
Alongside Digital Marketing the right candidate will support with the organisation of events at Willowbrook, and attend the events so they can promote them on social media platforms and the website.
If you feel you have the experience needed to succeed in this role and have a passion for helping people then this may be the perfect role for you. You will likely be a dynamic, organised and enthusiastic individual, keen to engage across our local community, supporting them to raise money to run Willowbrook’s services.
Main duties of the job
To be a flexible member of the fundraising team, assisting with the organisation of events which raise money for Willowbrook.
To be available some evenings, weekends and occasional bank holidays, where required and with notice where possible.
To work closely with the Volunteer Manager to ensure that events, campaigns and day to day supporter management are manned wherever possible by our volunteers.
To assist the
Fundraising Manager to drive improvement and innovation in online
donations and all forms of supporter engagement.
To develop,
maintain and review strategy and structures that will encourage income
generation through innovation and digital marketing creativity.
To run Willowbrook's social media accounts such as Facebook, Instagram, Twitter and LinkedIn, promoting the Hospice and building engagement across the platforms. A good understanding of the various Giving platforms is also essential.
To update Willowbrook's Website and ensure it is fit for purpose and up to date.
To maintain
office efficiency, take phone calls, take messages, and deal with supporter
queries as required.
To assist in responding to routine correspondence and
preparing mail shots. The Digital Marketing Fundraiser will be required to
input and update the charity’s CRM, currently Donorflex.
About us
Willowbrook Hospice is an independent UK charity formed in 1993 to establish and create a local, specialist palliative care unit for our community.
As a Charity, we make no charge for our services but rely on our own fundraising efforts and a modest contribution from the NHS. This enables us to provide support to patients and their families according to their individual needs.
Our care is free to patients but is not free to provide. Last year to 31st March 2021, it cost £4.8m to run the Hospice Organisation. We are part-funded by the NHS who make a significant contribution but, unfortunately it still leaves us to generate more than half of the costs with generous donations from the public and our own fundraising efforts to raise the remainder.
Our Fundraising team, which includes our Hospice Lottery, is based at The Living Well building on Borough Road, St Helens.
We also have a separate Trading Company to run our retail business that raises the necessary income from charity shops – A charity superstore in St Mary’s arcade plus other shops in Rainford, Rainhill, Billinge, Fouracre, Stockbridge Village and the Living Well, Prescot.
Job description
Job responsibilities
Assist the
Corporate Business Manager to drive improvement and innovation in online
donations and all forms of supporter engagement as well driving and
supporting the creation of virtual products and events. This will complement
new and existing fundraising campaigns in order to maximise fundraising
income generation.
To develop,
maintain and review strategy and structures that will encourage income
generation through innovation and digital marketing creativity.
To attend Willowbrook events, helping the fundraising team with the organisation of events and promoting them across social media to build engagement for the Hospice.
Meet
agreed targets and KPIs. Pay progression is not automatic and dependent upon
a number of factors including hospice and individual performance against KPIs
and targets.
To research,
develop and organise new ideas for events, challenges, and campaigns that
will generate income and awareness both internally and community led.
The
Digital Marketing Fundraiser will be a flexible team player, with the ability
to use their own initiative and be creative in ways to attract new revenue.
They will also have a responsibility to actively contribute to Willowbrook
Hospice’s ambitions for the future in its strategic objectives.
Willowbrook
has a comprehensive database of Volunteers which holds details of their skills
and abilities and all efforts must be made to use this resource. The Digital
Marketing Fundraiser will be expected to work closely with the Volunteer
co-ordinators to ensure that events, campaigns and day to day supporter
management are manned wherever possible by our volunteer supporters.
To attend
cheque presentations and assist at events including supporter events. To be
available evenings, weekends and bank holidays, where required and with
notice where possible.
To maintain
office efficiency, take phone calls, take messages, and deal with supporter
queries as required. To assist in responding to routine correspondence and
preparing mail shots. The Digital Marketing Fundraiser will be required to
input and update the charity’s CRM, currently Donorflex.
The Digital
Marketing Fundraiser must be very proficient in the use and understanding of
Social Media with an in-depth knowledge of Facebook, Instagram and Twitter.
They must have the ability and experience to exploit those platforms in order
to best promote the Fundraising function and maximise donor engagement and
therefore donations. A good understanding of the various Giving platforms is
essential.
Maintain
accurate and timely records and event files using Microsoft Office.
Ensure all
records and contact details are kept up to date, and ensure compliance with
data protection legislation (GDPR).
Nurture
any individuals or organisations from which the Hospice, Shop and Fundraising
volunteers can be recruited. For example, schools, places of worship,
community groups and businesses. Encourage these organisations to generate
income through events and/or sale of promotional goods. Advise and support
these organisations as required.
Assist in
the development and operation of support groups. Encourage volunteer supporters
to be available as required for events such as bag packing, street
collections, fetes and fayres, etc. and keep them informed of all relevant
information to support them in their task.
Excellent
attention to detail is a pre-requisite in order for events to run smoothly,
effectively and efficiently and maximise income opportunities.
Collate,
analyse and present statistical information as required
Assist
with developing and maintaining a network of premises for placement of
collection boxes and special campaign items.
Be
flexible in approach and assist in moving equipment and goods around at
events. Be able to take control of volunteers and staff when running events.
Be able to respond to changing circumstances with the ability to think
clearly when things change without notice. Organise changes to ensure that
events are safe and well run.
Maintain a
smart appearance and polite demeanour; promote the good name of the hospice
at all times. Maintain confidentiality in respect of all information.
Be aware
of legislation and adhere to legal guidelines e.g. Fundraising Regulator
Codes of Fundraising Practice, etc.
Undertake
any other duties required within the post, including supporting other
departments within the hospice when required.
Be aware of
personal responsibilities with regard to all Hospice policies/
guidelines.
It is
expected that the holder will carry out similar duties (not specifically
listed) as and when required.
Job description
Job responsibilities
Assist the
Corporate Business Manager to drive improvement and innovation in online
donations and all forms of supporter engagement as well driving and
supporting the creation of virtual products and events. This will complement
new and existing fundraising campaigns in order to maximise fundraising
income generation.
To develop,
maintain and review strategy and structures that will encourage income
generation through innovation and digital marketing creativity.
To attend Willowbrook events, helping the fundraising team with the organisation of events and promoting them across social media to build engagement for the Hospice.
Meet
agreed targets and KPIs. Pay progression is not automatic and dependent upon
a number of factors including hospice and individual performance against KPIs
and targets.
To research,
develop and organise new ideas for events, challenges, and campaigns that
will generate income and awareness both internally and community led.
The
Digital Marketing Fundraiser will be a flexible team player, with the ability
to use their own initiative and be creative in ways to attract new revenue.
They will also have a responsibility to actively contribute to Willowbrook
Hospice’s ambitions for the future in its strategic objectives.
Willowbrook
has a comprehensive database of Volunteers which holds details of their skills
and abilities and all efforts must be made to use this resource. The Digital
Marketing Fundraiser will be expected to work closely with the Volunteer
co-ordinators to ensure that events, campaigns and day to day supporter
management are manned wherever possible by our volunteer supporters.
To attend
cheque presentations and assist at events including supporter events. To be
available evenings, weekends and bank holidays, where required and with
notice where possible.
To maintain
office efficiency, take phone calls, take messages, and deal with supporter
queries as required. To assist in responding to routine correspondence and
preparing mail shots. The Digital Marketing Fundraiser will be required to
input and update the charity’s CRM, currently Donorflex.
The Digital
Marketing Fundraiser must be very proficient in the use and understanding of
Social Media with an in-depth knowledge of Facebook, Instagram and Twitter.
They must have the ability and experience to exploit those platforms in order
to best promote the Fundraising function and maximise donor engagement and
therefore donations. A good understanding of the various Giving platforms is
essential.
Maintain
accurate and timely records and event files using Microsoft Office.
Ensure all
records and contact details are kept up to date, and ensure compliance with
data protection legislation (GDPR).
Nurture
any individuals or organisations from which the Hospice, Shop and Fundraising
volunteers can be recruited. For example, schools, places of worship,
community groups and businesses. Encourage these organisations to generate
income through events and/or sale of promotional goods. Advise and support
these organisations as required.
Assist in
the development and operation of support groups. Encourage volunteer supporters
to be available as required for events such as bag packing, street
collections, fetes and fayres, etc. and keep them informed of all relevant
information to support them in their task.
Excellent
attention to detail is a pre-requisite in order for events to run smoothly,
effectively and efficiently and maximise income opportunities.
Collate,
analyse and present statistical information as required
Assist
with developing and maintaining a network of premises for placement of
collection boxes and special campaign items.
Be
flexible in approach and assist in moving equipment and goods around at
events. Be able to take control of volunteers and staff when running events.
Be able to respond to changing circumstances with the ability to think
clearly when things change without notice. Organise changes to ensure that
events are safe and well run.
Maintain a
smart appearance and polite demeanour; promote the good name of the hospice
at all times. Maintain confidentiality in respect of all information.
Be aware
of legislation and adhere to legal guidelines e.g. Fundraising Regulator
Codes of Fundraising Practice, etc.
Undertake
any other duties required within the post, including supporting other
departments within the hospice when required.
Be aware of
personal responsibilities with regard to all Hospice policies/
guidelines.
It is
expected that the holder will carry out similar duties (not specifically
listed) as and when required.
Person Specification
Qualifications
Essential
- - Be an expert in creating content on social media platforms such as Facebook, Twitter, Instagram as well as other channels.
- - Level 2 or higher standard of literacy (standard equivalent to GCSE grade C or higher)
- - Fluent in the English language
Desirable
- - CIM Qualification
- - Marketing or other relevant qualification at Level 3 or above
Experience
Essential
- Experience of using social media platforms in a workplace environment, and understanding how to create professional content to promote a engagement.
- Experience of updating a workplace website and creating professional content keeping within the brand of the organisation.
- Experience hosting and running remote meetings utilising technology such as Zoom, MS Teams etc.
- Experience of fundraising for a charity, with an understanding on organising events.
- Experience of how to engage with different communities and building relationships by networking.
Desirable
- Experience of using CRM to manage online supporter databases, currently Donorflex.
- Experience and understanding digital fundraising techniques and strategies to drive supporter action online and offline.
- Experience of working in or with the media, press or similar.
Skills
Essential
- Excellent interpersonal and communication skills.
- Excellent organisational skills, being able to manage time effectively.
- Able to be a great team player, working alongside colleagues and volunteers.
- Highly computer literate and able to use all Microsoft Office programmes to an excellent standard.
- Extremely competent in the use of all social media platforms.
- Highly competent user of remote communication tools such as Zoom, MS Teams.
- A good understanding of web design skills.
Desirable
- Graphic design skills.
- Coding skills.
- Photography and video editing skills.
Person Specification
Qualifications
Essential
- - Be an expert in creating content on social media platforms such as Facebook, Twitter, Instagram as well as other channels.
- - Level 2 or higher standard of literacy (standard equivalent to GCSE grade C or higher)
- - Fluent in the English language
Desirable
- - CIM Qualification
- - Marketing or other relevant qualification at Level 3 or above
Experience
Essential
- Experience of using social media platforms in a workplace environment, and understanding how to create professional content to promote a engagement.
- Experience of updating a workplace website and creating professional content keeping within the brand of the organisation.
- Experience hosting and running remote meetings utilising technology such as Zoom, MS Teams etc.
- Experience of fundraising for a charity, with an understanding on organising events.
- Experience of how to engage with different communities and building relationships by networking.
Desirable
- Experience of using CRM to manage online supporter databases, currently Donorflex.
- Experience and understanding digital fundraising techniques and strategies to drive supporter action online and offline.
- Experience of working in or with the media, press or similar.
Skills
Essential
- Excellent interpersonal and communication skills.
- Excellent organisational skills, being able to manage time effectively.
- Able to be a great team player, working alongside colleagues and volunteers.
- Highly computer literate and able to use all Microsoft Office programmes to an excellent standard.
- Extremely competent in the use of all social media platforms.
- Highly competent user of remote communication tools such as Zoom, MS Teams.
- A good understanding of web design skills.
Desirable
- Graphic design skills.
- Coding skills.
- Photography and video editing skills.
