Job summary
We're determined to tackle the health inequalities that affect our 1.4 million residents. We're on a mission to ensure everyone can access high-quality health and care services.
We have ambitious plans and inspiring stories to tell, with a redesigned communications and engagement team ready to bring our work to life.
We need a brilliant, experienced, flexible, and energetic senior corporate communications and campaigns manager to help us transform our approach.
This is a really interesting new role because you'll be as involved in leading the development and delivery of campaigns as you will be in helping us better reach our audiences by improving our external digital channels and creating a rhythm of content that counts.
Main duties of the job
You'll need to have strong experience and technical skills, and be as strong on communication planning and project management as you are on creativity and innovation.
Our campaigns help our communities better access the health and care they need, and to succeed partnership working is key. So, you'll have tenacity, enthusiasm and the people skills to influence partners and stakeholders to take a campaigning approach with a cohesive, shared narrative.
Reporting to the Assistant Director of Communications and Engagement and as our senior practitioner for digital and campaigns you'll play an important, and we hope rewarding, role in the next chapter for our talented and friendly team.
If you want a job where you'll inform and engage our communities on the health and care issues that matter to them, directly improving their health; in an organisation where we care about inclusion, equity and development; and where there is huge leadership support for communications and engagement; this could be the role for you and we'd love to get your application.
About us
On 1 July 2022, NHS North Central London Integrated Care Board (NCL ICB) was established. The ICB is part of North Central London Integrated Care System (ICS). The ICS is a partnership of organisations that come together to plan and deliver joined up health and care services to improve the lives of people in our five boroughs: Barnet, Camden, Enfield, Haringey and Islington.
ICBs are statutory NHS bodies responsible for planning and allocating resources to meet the four core purposes of ICSs:o to improve outcomes in population health and healthcareo tackle inequalities in outcomes, experience and accesso enhance productivity and value for moneyo help the NHS support broader social and economic development.
North Central London's population is incredibly diverse, and continues to grow and change. This brings pressure and challenges for the local health and care services that NCL ICB commissions - or buys - on behalf of residents. NCL ICB works closely with Councils, providers, general practices, voluntary, community organisations, and unions, to achieve our shared aims.
NCL ICB values our staff, our partners and their expertise to deliver the best health and care possible for the patients and residents of North Central London.
Job description
Job responsibilities
You will help deliver a step-change in how we use social and other digital communications to reach our external audiences, using evaluation to develop and implement a channel strategy and deliver content.
A key deliverable will be leading on replacing our website, so it better serves the public and our stakeholders, working with an external delivery supplier.
We need to reach, engage with and build confidence with the communities who currently dont access the services that will help them stay well, so having a strong understanding of audience targeting will be crucial to helping us address inequalities.
Youll use your strategic and tactical experience to establish a best practice approach to campaign research, insight, development and delivery, applying behavioural science and partnership working to help ensure effectiveness of our population health campaigns.
Youll be responsible for implementing a content plan with linked performance analysis and reporting for our external digital channels. Youll be involved both hands-on in production but also supporting colleagues across our team in developing their digital skills, advising on content development and ensuring quality.
We want all our communications to be accessible to all who need them so as well as being our brand guardian, youll also lead on accessibility, helping us improve in this important area.
Youll support the ICB in its response to business continuity or emergency events, helping to ensure the public feel well informed and take-action when needed in response to unforeseen or emerging events.
Youll contribute to supporting the whole team to deliver and succeed, including effective planning. Youll also develop relationships with campaign and digital communication partners across our local area to ensure were joined up as an integrated system in communicating to the public and implementing best practice.
Please see the attached Job Description and Person Specification document for full duties and responsibilities.
Job description
Job responsibilities
You will help deliver a step-change in how we use social and other digital communications to reach our external audiences, using evaluation to develop and implement a channel strategy and deliver content.
A key deliverable will be leading on replacing our website, so it better serves the public and our stakeholders, working with an external delivery supplier.
We need to reach, engage with and build confidence with the communities who currently dont access the services that will help them stay well, so having a strong understanding of audience targeting will be crucial to helping us address inequalities.
Youll use your strategic and tactical experience to establish a best practice approach to campaign research, insight, development and delivery, applying behavioural science and partnership working to help ensure effectiveness of our population health campaigns.
Youll be responsible for implementing a content plan with linked performance analysis and reporting for our external digital channels. Youll be involved both hands-on in production but also supporting colleagues across our team in developing their digital skills, advising on content development and ensuring quality.
We want all our communications to be accessible to all who need them so as well as being our brand guardian, youll also lead on accessibility, helping us improve in this important area.
Youll support the ICB in its response to business continuity or emergency events, helping to ensure the public feel well informed and take-action when needed in response to unforeseen or emerging events.
Youll contribute to supporting the whole team to deliver and succeed, including effective planning. Youll also develop relationships with campaign and digital communication partners across our local area to ensure were joined up as an integrated system in communicating to the public and implementing best practice.
Please see the attached Job Description and Person Specification document for full duties and responsibilities.
Person Specification
Education / Qualifications
Essential
- Educated to relevant Master's degree level, (media, journalism, public relations) or equivalent level of experience in a media, public affairs or communications role.
Experience
Essential
- Knowledge of best practice in digital communication principles, authoring standards, website design, accessibility, usability, user journeys, navigation and information architecture, and proficiency in the use of web information architecture presentation (sitemaps, wireframes, storyboards).
- Experience of delivering strategic multi-channel communications and campaigns, with tangible evidence of effective delivery and measurable impact.
- Experience of shaping and delivering communications and campaign activity to influence behaviour change, with a solid understanding of social marketing techniques.
- Experience of developing and managing corporate communications in a public facing environment, including using social media as a reputation management and community engagement tool; creating e-newsletters; creating high quality, internet-ready content; and optimising paid and natural search and paid-advertising.
- Experience of developing and delivering a strategic communications plan with the ability to turn complex information into creative, compelling, relevant, and engaging content that tells a clear and consistent story to its target audience.
- Experience of helping a complex organisation to respond to a crisis situation taking into account the need for integrated comms channels and disciplines to work together and send clear and timely messages (including media, internal comms, web etc).
- Experience of giving professional communications advice to senior leaders, with the confidence to provide appropriate challenge.
- Experience or briefing, commissioning and managing external suppliers to deliver high-quality, value for money communications and campaigns activity and channels.
Desirable
- Experience of delivering campaigns in the NHS or wider public sector may be helpful but is not essential.
Knowledge/Skills/ Abilities
Essential
- Excellent organisational, project management, performance management and financial management skills with a methodical approach to ensuring best quality.
- Ability to work at both a strategic and operational level and to take a long-term view while juggling day-to- day, unforeseen or time sensitive tasks.
- Ability to lead and manage people and teams helping staff to thrive in a supportive, learning environment, while addressing performance where needed.
- Skilled in communications monitoring and evaluation with the ability to produce reports, including use of social media management platforms, Google analytics, newsletter software and CMS.
- Excellent communications skills, including oral, written and presentation skills
- Exceptional editorial, copywriting, and story-telling skills, with a meticulous attention to detail and the creativity to translate complex ideas into engaging, people focused content.
- Understanding of the importance of branding, with strong experience of the management of house style and visual identity across communications channels and campaigns.
- Ability to translate communications and campaign requirements into a clear brief and to work with internal and external suppliers to develop communications solutions, with excellent project management skills.
- Commitment to the values and principles of system working agreed across NCL.
- Ability to actively promote equality, diversity, and inclusion within all areas of responsibility
Person Specification
Education / Qualifications
Essential
- Educated to relevant Master's degree level, (media, journalism, public relations) or equivalent level of experience in a media, public affairs or communications role.
Experience
Essential
- Knowledge of best practice in digital communication principles, authoring standards, website design, accessibility, usability, user journeys, navigation and information architecture, and proficiency in the use of web information architecture presentation (sitemaps, wireframes, storyboards).
- Experience of delivering strategic multi-channel communications and campaigns, with tangible evidence of effective delivery and measurable impact.
- Experience of shaping and delivering communications and campaign activity to influence behaviour change, with a solid understanding of social marketing techniques.
- Experience of developing and managing corporate communications in a public facing environment, including using social media as a reputation management and community engagement tool; creating e-newsletters; creating high quality, internet-ready content; and optimising paid and natural search and paid-advertising.
- Experience of developing and delivering a strategic communications plan with the ability to turn complex information into creative, compelling, relevant, and engaging content that tells a clear and consistent story to its target audience.
- Experience of helping a complex organisation to respond to a crisis situation taking into account the need for integrated comms channels and disciplines to work together and send clear and timely messages (including media, internal comms, web etc).
- Experience of giving professional communications advice to senior leaders, with the confidence to provide appropriate challenge.
- Experience or briefing, commissioning and managing external suppliers to deliver high-quality, value for money communications and campaigns activity and channels.
Desirable
- Experience of delivering campaigns in the NHS or wider public sector may be helpful but is not essential.
Knowledge/Skills/ Abilities
Essential
- Excellent organisational, project management, performance management and financial management skills with a methodical approach to ensuring best quality.
- Ability to work at both a strategic and operational level and to take a long-term view while juggling day-to- day, unforeseen or time sensitive tasks.
- Ability to lead and manage people and teams helping staff to thrive in a supportive, learning environment, while addressing performance where needed.
- Skilled in communications monitoring and evaluation with the ability to produce reports, including use of social media management platforms, Google analytics, newsletter software and CMS.
- Excellent communications skills, including oral, written and presentation skills
- Exceptional editorial, copywriting, and story-telling skills, with a meticulous attention to detail and the creativity to translate complex ideas into engaging, people focused content.
- Understanding of the importance of branding, with strong experience of the management of house style and visual identity across communications channels and campaigns.
- Ability to translate communications and campaign requirements into a clear brief and to work with internal and external suppliers to develop communications solutions, with excellent project management skills.
- Commitment to the values and principles of system working agreed across NCL.
- Ability to actively promote equality, diversity, and inclusion within all areas of responsibility
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
