Job summary
In this new role, you'll help us communicate with our internal and external audiences, creating and delivering content that brings our work to life across a range of channels and platforms.
As well as ensuring our social media channels, websites and external bulletins reflect the issues and campaigns that matter most, you'll play a key role in helping to make sure our staff have access to the up-to-date information they need.
You'll help us to deliver a professional and responsive media and public affairs service, responding to journalist and parliamentary enquiries, while working proactively to share our news.
And you'll help to run a series of high-profile campaigns, working with internal teams, system peers and external partners to raise awareness and influence behaviour change that will have a positive long-term impact on the lives of local residents.
It's a busy job - you'll need to juggle multiple projects, delivering high-quality, engaging content and campaigns, on time and on message - but a great opportunity to take the next step in your communications career in a collegiate and supportive environment.
If you are creative and organised, with excellent writing skills we'd love to welcome you to our talented and friendly team.
Main duties of the job
We're looking for someone who can:
- Create and share high-quality, engaging content across a range of internal and external channels (including videos, podcasts, infographics, features and interviews)
- draft and edit clear, high-quality editorial content for a range of channels including eBulletins, press releases, media statements and social media.
- help respond to questions from journalists, MPs and the parliamentary hub, working with colleagues to co-ordinate accurate and high-quality responses.
- support, create and deliver multi-channel, content-led campaigns in support of the ICB's population health ambitions, tailoring national campaigns to help them resonate at local level
- use our social media channels to widen reach, working with system partners to amplify each other's content and celebrate achievements, including maximising the potential of paid for advertising.
- ensure content on our corporate websites and staff intranet is relevant and up to date, working with page owners to draft clear and accessible web ready content.
- help us respond to emergency or unforeseen events, including developing and publishing accurate and high-quality content at pace.
- help plan and deliver a range of internal and external events.
- act as a first point of contact for email enquiries into the team, ensuring that we respond quickly and helpfully.
About us
NCL ICB
NHS North Central London Integrated Care Board (NCL ICB) is a statutory body responsible for planning and allocating health and care resources to improve the lives of people in our five boroughs: Barnet, Camden, Enfield, Haringey, and Islington.
As an ICB, we're focused on:
improving outcomes in population health and healthcare
tackling inequalities in outcomes, experience, and access
enhancing productivity and value for money
helping the NHS support broader social and economic development.
It is an exciting time to be joining NCL ICB - we have commenced an organisational change programme to redesign the structure of the organisation and the way that we work tobetter meet the needs of our population, our people, our system, and our partners. As part of the organisational change programme, we want to re-launch and re-energise the organisation, embed new ways of working and building the capabilities we need to create a thriving organisational culture.
Please note that priority will be given to NCL ICB employees who are affected by change.
Job description
Job responsibilities
Please see Job Description and Person Specification attached for further detailed main responsibilities.
Job description
Job responsibilities
Please see Job Description and Person Specification attached for further detailed main responsibilities.
Person Specification
Education / Qualifications
Essential
- Educated to degree level, or equivalent level of experience in a digital, content or communications role.
- Evidence of continuing professional development or training.
Desirable
- Recent training in media, internal communications or digital communications.
Experience
Essential
- Experience of delivering effective communications and campaigns plans.
- Evidence of using a wide range of digital and offline communications tools and channels with the ability to identify the right channel for any particular audience
- Experience of creating digital content, including videos, animations, GIFs etc...
- Experience of giving professional communications advice.
- Experience of helping to deliver a robust approach to reactive and proactive media and public affairs, including responding to enquiries, drafting briefing notes and creating press releases
- Experience of helping to plan and deliver events, with knowledge of how to ensure accessibility whether in person, online or hybrid.
Knowledge/Skills/ Abilities
Essential
- Excellent organisational skills with a methodical approach to prioritising and ensuring best quality while juggling multiple, time-sensitive tasks.
- Confident at using a range of digital communications delivery and evaluation tools, including social media management platforms, Google analytics, newsletter software and CMS.
- An understanding of the importance of internal Communications in a complex organisation.
- Excellent communications skills, including oral, written and presentation skills.
- A skilled writer and storyteller, with a meticulous attention to detail and the ability to create engaging, accessible and people focused content (including written and video).
- Excellent inter-personal skills with the ability to form and maintain productive, professional working relationships with a diverse range of individuals and groups
- Ability to work to the highest standards, demonstrating resilience to pressure and retaining due professionalism at all times.
- Ability to use own initiative to deliver high-quality work, with the judgment to know when to ask for help or advice, especially in sensitive or contentious situations.
- Ability to navigate challenges and stay on course, with the tenacity and drive to prioritise. actions and make things happen.
- Ability to actively promote equality, diversity and inclusion within all areas of responsibility.
Person Specification
Education / Qualifications
Essential
- Educated to degree level, or equivalent level of experience in a digital, content or communications role.
- Evidence of continuing professional development or training.
Desirable
- Recent training in media, internal communications or digital communications.
Experience
Essential
- Experience of delivering effective communications and campaigns plans.
- Evidence of using a wide range of digital and offline communications tools and channels with the ability to identify the right channel for any particular audience
- Experience of creating digital content, including videos, animations, GIFs etc...
- Experience of giving professional communications advice.
- Experience of helping to deliver a robust approach to reactive and proactive media and public affairs, including responding to enquiries, drafting briefing notes and creating press releases
- Experience of helping to plan and deliver events, with knowledge of how to ensure accessibility whether in person, online or hybrid.
Knowledge/Skills/ Abilities
Essential
- Excellent organisational skills with a methodical approach to prioritising and ensuring best quality while juggling multiple, time-sensitive tasks.
- Confident at using a range of digital communications delivery and evaluation tools, including social media management platforms, Google analytics, newsletter software and CMS.
- An understanding of the importance of internal Communications in a complex organisation.
- Excellent communications skills, including oral, written and presentation skills.
- A skilled writer and storyteller, with a meticulous attention to detail and the ability to create engaging, accessible and people focused content (including written and video).
- Excellent inter-personal skills with the ability to form and maintain productive, professional working relationships with a diverse range of individuals and groups
- Ability to work to the highest standards, demonstrating resilience to pressure and retaining due professionalism at all times.
- Ability to use own initiative to deliver high-quality work, with the judgment to know when to ask for help or advice, especially in sensitive or contentious situations.
- Ability to navigate challenges and stay on course, with the tenacity and drive to prioritise. actions and make things happen.
- Ability to actively promote equality, diversity and inclusion within all areas of responsibility.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
