Job summary
We are embarking on an
exciting journey to establish a ground-breaking regional collaboration on
tobacco control. Backed by strong commitment from the Integrated Care Board and
our local Directors of Public Health, this collaboration the Centre for
Excellence in Tobacco Control aims to tackle the single largest preventable
cause of disease and early death in our population. With some areas of the HNY region
having the highest smoking rates in the country, the opportunities to save lives
and reduce inequalities are huge.
As the key leadership role in
this programme, the Associate Director of the Centre will provide strategic oversight
for comprehensive tobacco control across a population of 1.7m people. Working
independently, you will lead on development, delivery, and evaluation of the whole
programme, while effectively managing a small team. You will be the primary
point of contact for decision makers and the media and will act as a strong
advocate for action on tobacco control.
Main duties of the job
The successful candidate will:
Deliver high quality strategic leadership,
including programme development, delivery, and evaluation.
Act as a lead specialist and primary contact
for tobacco control in the ICS.
Have excellent communication skills, acting as
a media spokesperson and a strong advocate for tobacco control.
Lead on policy setting for the programme,
building consensus amongst partners.
Have responsibility for the programme budget.
Effectively manage a small team.
Form and maintain networks across the system,
supporting the local system to share learning and improve services.
Commission, and provide specialist input into,
mass media campaigns aimed at population-level behaviour change.
Develop and oversee a programme to tackle
illicit tobacco.
Work with academic partners to embed research
and evaluation
Oversee the
implementation of specific programmes, for instance embedding smoking cessation
into the Lung Health Check programme or introduction of smoking in pregnancy
incentives
About us
NHS Humber and North Yorkshire Integrated Care Board (ICB) is responsible for planning and arranging the provision of NHS services to meet the diverse health needs of a population of 1.7 million people. Our area reaches over 1,500 square miles and includes the cities of Hull and York and the large rural areas across East Yorkshire, North Yorkshire and Northern Lincolnshire.
The ICB is part of the Humber and North Yorkshire Health and Care Partnership, one of 42 Integrated Care Systems (ICS) across England to meet health and care needs, coordinate services and plan in a way that improves population health and reduces inequality between groups. The Health and Care Partnership comprises of NHS organisations, local councils, health and care providers and voluntary, community and social enterprise (VCSE) organisations.
Job description
Job responsibilities
Priority will be given to internal candidates within the NHS Humber and North Yorkshire Integrated Care Board (ICB)
This is 1 role that can be based across a number of Humber and North Yorkshire Integrated Care Board (ICB) bases
The
Humber and North Yorkshire Centre of Excellence for Tobacco Control was
launched in February 2023. The programme is designed to be a national leader
in ICS-level tobacco control and will focus on population level interventions
with the aim of denormalising smoking, driving down smoking prevalence, and
reducing the harms from tobacco. The programme will include mass media
campaigns, activity to tackle illicit tobacco, and advocating for national
action on tobacco control.
As
programme lead, the post holder will be responsible for strategic leadership
of this new programme of tobacco control, working across the Humber and North
Yorkshire Integrated Care System. They will work autonomously, leading on the
development, delivery, and evaluation of the programme. They will be
responsible for management of the programme team and budget. The post-holder
will additionally work as a media spokesperson, acting as the main point of
contact for decision-makers and advocating for wider action on tobacco
control. The post holder therefore must have the ability to act as a strong
advocate and be skilled in working with the media.
The
post-holder will be required to develop high levels of expertise in tobacco
control and have in-depth awareness of tobacco policies and wider issues
impacting on smoking. As time
goes on, it is likely they will develop a national reputation for regional
leadership in Tobacco Control. They will have excellent project management
and influencing skills, with the ability to motivate, support, and challenge
colleagues across the Humber and North Yorkshire Integrated Care Partnership.
They will be experienced in developing and running a comprehensive public
health programme and have in-depth understanding of the public health
environment and experience of working with a range of partners across public
health systems. They will be
required to form and maintain effective working relationships with partners
across Humber and North Yorkshire integrated care system, in particular the
local Directors of Public health, as well as more widely in Yorkshire and the
Humber and nationally. Ideally, the successful candidate will also
have experience in mass media public health campaigns aimed at behaviour
change.
The role holder will be accountable for:
Delivering high quality strategic leadership for the
centre of excellence programme. This will include programme development,
delivery and evaluation.
Leading on policy setting for the centre of excellence
programme, building consensus amongst partners
Acting as a lead specialist and primary contact for
tobacco control in the ICS.
Acting as a media spokesperson and an advocate for
tobacco control
Overall responsibility for the programme budget
Forming and maintaining networks across the system
Motivating, supporting, and
challenging colleagues across the Humber and North Yorkshire Integrated Care
Partnership
Effective management of a small team, providing
supervision and opportunities for professional development
Overseeing the core functions of the programme, including
mass media campaigns and an illicit tobacco programme
Supporting the local system to share learning and improve
services.
Operating in a highly political and sensitive
environment, establishing strong working relationships across a series of
stakeholders.
Prioritising tight and conflicting deadlines across
short-term and complex long-term tasks.
See
full job description attached.
Job description
Job responsibilities
Priority will be given to internal candidates within the NHS Humber and North Yorkshire Integrated Care Board (ICB)
This is 1 role that can be based across a number of Humber and North Yorkshire Integrated Care Board (ICB) bases
The
Humber and North Yorkshire Centre of Excellence for Tobacco Control was
launched in February 2023. The programme is designed to be a national leader
in ICS-level tobacco control and will focus on population level interventions
with the aim of denormalising smoking, driving down smoking prevalence, and
reducing the harms from tobacco. The programme will include mass media
campaigns, activity to tackle illicit tobacco, and advocating for national
action on tobacco control.
As
programme lead, the post holder will be responsible for strategic leadership
of this new programme of tobacco control, working across the Humber and North
Yorkshire Integrated Care System. They will work autonomously, leading on the
development, delivery, and evaluation of the programme. They will be
responsible for management of the programme team and budget. The post-holder
will additionally work as a media spokesperson, acting as the main point of
contact for decision-makers and advocating for wider action on tobacco
control. The post holder therefore must have the ability to act as a strong
advocate and be skilled in working with the media.
The
post-holder will be required to develop high levels of expertise in tobacco
control and have in-depth awareness of tobacco policies and wider issues
impacting on smoking. As time
goes on, it is likely they will develop a national reputation for regional
leadership in Tobacco Control. They will have excellent project management
and influencing skills, with the ability to motivate, support, and challenge
colleagues across the Humber and North Yorkshire Integrated Care Partnership.
They will be experienced in developing and running a comprehensive public
health programme and have in-depth understanding of the public health
environment and experience of working with a range of partners across public
health systems. They will be
required to form and maintain effective working relationships with partners
across Humber and North Yorkshire integrated care system, in particular the
local Directors of Public health, as well as more widely in Yorkshire and the
Humber and nationally. Ideally, the successful candidate will also
have experience in mass media public health campaigns aimed at behaviour
change.
The role holder will be accountable for:
Delivering high quality strategic leadership for the
centre of excellence programme. This will include programme development,
delivery and evaluation.
Leading on policy setting for the centre of excellence
programme, building consensus amongst partners
Acting as a lead specialist and primary contact for
tobacco control in the ICS.
Acting as a media spokesperson and an advocate for
tobacco control
Overall responsibility for the programme budget
Forming and maintaining networks across the system
Motivating, supporting, and
challenging colleagues across the Humber and North Yorkshire Integrated Care
Partnership
Effective management of a small team, providing
supervision and opportunities for professional development
Overseeing the core functions of the programme, including
mass media campaigns and an illicit tobacco programme
Supporting the local system to share learning and improve
services.
Operating in a highly political and sensitive
environment, establishing strong working relationships across a series of
stakeholders.
Prioritising tight and conflicting deadlines across
short-term and complex long-term tasks.
See
full job description attached.
Person Specification
Experience
Essential
- Evidence of having successfully delivered projects in a similar setting.
- Experience of developing or delivering a public health programme.
- Excellent communication skills, with experience in disseminating and summarising information with demonstrable impact.
- Experience of managing a budget.
Desirable
- Senior leadership experience within public or voluntary sector.
- Experience in delivering population level communications campaigns.
- Knowledge and experience of performance management and corporate reporting.
- Experience of working collaboratively with stakeholders on public health analytics.
- Experience of managing staff.
- Experience of commissioning in the public sector.
- Experience of supporting service improvement, working in multi-agency health and social care system.
- Experience in research or evaluation or engagement with academics in public health research.
Qualifications
Essential
- Further training in specialist area to Masters' level or equivalent experience of working at a similar level in specialist area.
- Comprehensive knowledge of project management and understanding of public health approaches.
- Comprehensive understanding of the public health environment and roles and responsibilities within it. Including the relationship between NHS, local authorities, government departments and the third sector.
- Knowledge of planning and commissioning in integrated care systems.
- Knowledge of financial budget setting and financial processes.
Desirable
- Specialist experience in tobacco control
- Understanding of Confidentiality and Data Protection Act.
- Previous experience in similar role in the public sector.
- Evidence of post qualifying and continuing professional development
Skills
Essential
- Strong leadership skills
- Clear communicator with excellent writing, report writing and presentation skills; capable of constructing and delivering clear ideas and concepts concisely and accurately for diverse audiences.
- Skills for nurturing key relationships and maintaining networks across the system.
- Ability to effectively communicate with the public via the media.
- Ability to influence and persuade senior leaders and elected representatives of the evidence base around tobacco regulation.
- Skills for communication with complex matters and difficult situations, requiring persuasion and influence.
- Conscientious and proven team worker with the ability to engage with people at all levels.
- Ability to manage uncertainty and problem solve.
- Ability to analyse complex information and situations and develop a range of options.
- Ability to work under pressure in a busy working environment and ability to multi-task.
- Plans and organizes a broad range of complex work, while adapting to changing circumstances
- Skilled in direct management of a team
- Autonomy/freedom to act
- Works independently. Self-prioritises conflicting demands, reviewing and adjusting priorities.
- Ability to deliver strategic leadership.
- Ability to use evidence base to develop and communicate policy positions.
- Ability to make decisions autonomously on difficult issues.
- Commitment to continuous professional development.
- Commitment to equality and diversity.
- Working knowledge of Microsoft Office with intermediate keyboard skills.
Person Specification
Experience
Essential
- Evidence of having successfully delivered projects in a similar setting.
- Experience of developing or delivering a public health programme.
- Excellent communication skills, with experience in disseminating and summarising information with demonstrable impact.
- Experience of managing a budget.
Desirable
- Senior leadership experience within public or voluntary sector.
- Experience in delivering population level communications campaigns.
- Knowledge and experience of performance management and corporate reporting.
- Experience of working collaboratively with stakeholders on public health analytics.
- Experience of managing staff.
- Experience of commissioning in the public sector.
- Experience of supporting service improvement, working in multi-agency health and social care system.
- Experience in research or evaluation or engagement with academics in public health research.
Qualifications
Essential
- Further training in specialist area to Masters' level or equivalent experience of working at a similar level in specialist area.
- Comprehensive knowledge of project management and understanding of public health approaches.
- Comprehensive understanding of the public health environment and roles and responsibilities within it. Including the relationship between NHS, local authorities, government departments and the third sector.
- Knowledge of planning and commissioning in integrated care systems.
- Knowledge of financial budget setting and financial processes.
Desirable
- Specialist experience in tobacco control
- Understanding of Confidentiality and Data Protection Act.
- Previous experience in similar role in the public sector.
- Evidence of post qualifying and continuing professional development
Skills
Essential
- Strong leadership skills
- Clear communicator with excellent writing, report writing and presentation skills; capable of constructing and delivering clear ideas and concepts concisely and accurately for diverse audiences.
- Skills for nurturing key relationships and maintaining networks across the system.
- Ability to effectively communicate with the public via the media.
- Ability to influence and persuade senior leaders and elected representatives of the evidence base around tobacco regulation.
- Skills for communication with complex matters and difficult situations, requiring persuasion and influence.
- Conscientious and proven team worker with the ability to engage with people at all levels.
- Ability to manage uncertainty and problem solve.
- Ability to analyse complex information and situations and develop a range of options.
- Ability to work under pressure in a busy working environment and ability to multi-task.
- Plans and organizes a broad range of complex work, while adapting to changing circumstances
- Skilled in direct management of a team
- Autonomy/freedom to act
- Works independently. Self-prioritises conflicting demands, reviewing and adjusting priorities.
- Ability to deliver strategic leadership.
- Ability to use evidence base to develop and communicate policy positions.
- Ability to make decisions autonomously on difficult issues.
- Commitment to continuous professional development.
- Commitment to equality and diversity.
- Working knowledge of Microsoft Office with intermediate keyboard skills.
