Communications Officer - Web & Social Media - Band 5

Job responsibilities

ROLE PURPOSE / SUMMARY

The Mid and South Essex Integrated Care System will comprise the Integrated Care Board (ICB), which is the statutory body for the NHS, and the Integrated Care Partnership (ICP), which is a committee of the ICB, and brings together key health, care, community and voluntary sector organisations across the area.

The ICS has a bold ambition to deliver improved outcomes for our 1.2m population through our four Alliances, and we are placing clinical and professional leadership and the voice of our residents at the heart of realizing this ambition.

Our communications and engagement team supports the delivery of the priorities and objectives of the ICB through the delivery of excellent communications focused on our patients, staff and wider communities alongside supporting the development of excellent relationships with partners and stakeholders locally, regionally and nationally.

As Communications Officer (Web & Social Media) you will support the communications and engagement team to advise on and deliver communications and engagement both corporately and to support to key strategic programmes.

You will support the Senior Communications Manager (Design & Digital) to deliver compelling online content and create marketing and communication campaigns using digital media. Ultimately, you will help to promote the work of the Mid and South Essex Integrated Care Board, enhance and uphold its reputation and increase patient and stakeholder engagement through digital platforms.

You will need excellent online copy writing skills, good knowledge of digital media and e-marketing channels, analytics and search optimisation (SEO) techniques. You will also will be experienced in and passionate about engaging audiences through video, graphics, photography and animation and have the technical skills to create digital assets.

COMPETENCY BASED KEY DELIVERABLES

Responsible for decisions made during the course of duties, seeking guidance and escalating issues where appropriate

Assist with the delivery of project plans and workstreams, as directed by line manager and raising any issues with delivery to line manager

Supervision of less experienced team members

Responsible for the monitoring of one or more budgets

• Develop and monitor a new website for the Mid and South Essex Integrated Care System.
• Contribute to the messaging and other marketing and communications plans, enhancing the online presence and overall brand awareness in order to advance our vision.
• Create, coordinate and deliver the creative content (words, images, video) and functionality of the website and intranet, and microsites, including design, copywriting, and content, within the brand guidelines of the organisation.
• Develop and maintain a regular and effective training schedule for content editors.
• Work with the web development agency, to help develop and evaluate the website architecture and navigation to ensure a high-quality user experience.
• Maintain and create content for blogs, news, video and social channels such as Twitter, Linked-In, YouTube and Facebook (or equivalent.)
• Review and monitor the effectiveness of the organisations online marketing and promotional activity, providing regular reports and analysis on web and digital media usage and trends using Google Analytics and on-line sources, to support future marketing and recruitment activity.
• Provide advice to colleagues across the organisation on best practices on web marketing and new media, including email campaigns, online newsletters, SEO etc.

Qualifications

Essential

• Degree or equivalent level of experience in relevant role OR Diploma plus evidence of additional training/experience to support the requirements of the role

Desirable

• Project Management Qualification OR Management qualification or equivalent level of on the job training
• Evidence of continuing personal development
• Member of the CIPR or equivalent industry body

Experience

Essential

• Experience of web design development including the management and maintenance of website
• Experience of working in a service focused environment.
• Experience of arranging meetings, preparing agendas and transcribing minutes of meetings
• Experience of providing senior level administrative and project support and developing and implementing administrative systems.
• Experience of managing incoming and outgoing information requirements, handling correspondence/queries which may be complex, sensitive or highly confidential.
• Experience of providing supervision for junior members within a team
• Experience of planning social media campaigns

Desirable

• Experience of working in the NHS/public body
• Experience of monitoring or managing a budget with working knowledge of financial processes
• Experience of updating and developing policies/practices/systems within own area of work
• Experience of directing/line managing others within a team

Knowledge/ Understanding

Essential

• Knowledge of administrative systems and procedures
• Understanding of practices within required field of work
• Can demonstrate and deliver business acumen in their area of responsibility ensuring value for money
• Ability to write content for online consumption including different content in different styles for different audiences.
• Knowledge of web and online collaboration platforms, developments and trends

Desirable

• Understanding of the current issues impacting on the NHS

Partnership Working/ Leadership/ Management

Essential

• To contribute to defined plans that have been devised in collaboration with partners
• Ability to demonstrate commitment to delivering the NHS People Promise and the ICB Values
• Provide effective, inclusive and compassionate management (if applicable to the role), ensuring all voices are heard and creating and nurturing a culture where staff feel safe to speak up
• Champions the principles of equality, diversity and inclusion throughout their work within the organisation
• Challenges within remit of the role and escalates appropriately where these principles are at risk of not being upheld
• Role model core behaviours including equity and diversity and maintaining a professional image at all times
• Professional and approachable manner
• Good communicator, with ability to liaise with colleagues at all levels
• Flexible and adaptable to meet deadlines
• Ability to work as part of a team or independently
• Ability to work flexibly in order to meet the needs of the service
• Takes personal responsibility for actions and their impact
• Ability to work in a collaborative way across organisational/sector boundaries in order to achieve the highest quality outcomes for patients

Skills

Essential

• Good communications skills using a range of methods e.g. written and verbal
• Advanced IT skills in Microsoft applications including Word, Excel, PowerPoint and Outlook
• Advanced Keyboard skills
• Minute taking
• High level of attention to detail
• Ability to managing own workload, working to deadlines with minimal supervision
• Ability to plan workload considering conflicting priorities and deadlines
• Prioritisation and organisation skills
• Ability to analyse data from databases to present summary results and/or draw conclusions

Desirable

• Audio typing/digital dictation skills

Other

Essential

• Personal qualities of honesty and integrity
• Possess a positive attitude
• Requirement to spend substantial amounts of time inputting at a keyboard or reviewing computer information via the VDU
• Ability to travel to attend meetings and attend for work at several locations, including home, for the purpose of hybrid working