Job summary
The Mid and South Essex Integrated Care System (ICS) brings together key health, care, community and voluntary sector organisations across the area. One such example of our collaborative work is our HCA Academy, an ICS initiative between Essex Partnership University Hospital Trust (EPUT) and Mid and South Essex NHS Foundation Trust (MSEFT) which will model a one workforce cross system approach to the recruitment, education and experience of Healthcare Assistants (HCA)
We are offering an exciting opportunity for a Marketing & Communications Officer to play a key role in this programme by developing and delivering an attraction strategy for Health Care Assistants, creating a strong employer brand and showcasing the ICS as a great place to work. Working collaboratively with the ICB Communications team and both Trusts internal marketing and communication teams, the postholder will be responsible for promoting the internal and external image of the HCA recruitmenthub, developing trust and credibility with managers and candidates.
Hybrid working.
Position will be offered as a secondment if coming from an NHS Organisation.
Position will be offered as a fixed term contract if coming from outside organisation.
Main duties of the job
Our successful candidate will bring a wealth of passion and creativity, and will have the communication skills to inspire, motivate and engage potential applicants, our existing HCA workforce and those New to care into HCA roles.
You will be an innovative thinker, committed to creating compelling recruitment and retention campaigns, delivering against the objectives of the HCA academy through creative and audience led plans.
Your primary focus is on developing and delivering marketing campaigns, creating marketing materials and working across digital platforms to inform and promote through compelling content both for internal communication and external attraction.
You will need a good understanding of the marketing mix, excellent copy writing skills, good knowledge of using on and offline marketing channels to create a compelling campaign, and how to analyse as and when needed. You will also be experienced in and passionate about engaging audiences through video, graphics, social media, photography and animation and have the technical skills to create digital and offline marketing assets. An understanding of promoting this project through internal channels, utilising the communications teams expertise is also an important part of this role.
About us
Mid and South Essex ICB is a statutory organisation responsible for the planning and delivery of local health and care services, across Mid and South Essex and is part of the wider integrated care system. Integrated Care Systems (ICSs) are partnerships of health and care organisations that come together to plan and deliver joined up services and to improve the health of people who live and work in their area. The headquarters for the organisation is Phoenix Court, Basildon, but there is a hybrid model of working, which includes working across Mid and South Essex and home working.
We are passionate about creating an inclusive workplace that promotes and values diversity. We know through experience that the different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better patient outcomes. We welcome applications regardless of peoples age, disability, sex, gender, identity and gender expression, sexual orientation, race or ethnicity, religion or belief. We have policies and procedures in place to ensure that all applicants are treated fairly and consistently at every stage of the recruitment process, including the consideration of reasonable adjustment for people who have a disability. We would also encourage applicants to raise any personal circumstances they would like us to be aware of so that we can consider possible adjustments.
Unfortunately, the organisation does not have a Sponsorship licence.
Job description
Job responsibilities
ROLE PURPOSE / SUMMARY
The Mid and South Essex Integrated Care System will comprise the Integrated Care Board (ICB), which is the statutory body for the NHS, and the Integrated Care Partnership (ICP), which is a committee of the ICB, and brings together key health, care, community and voluntary sector organisations across the area.
The HCA Academy is an Integrated Care System (ICS) initiative between Essex Partnership University NHS Foundation Trust (EPUT) and Mid and South Essex NHS Foundation Trust (MSEFT) and will model a one workforce cross system approach to the recruitment, education and experience of Healthcare Assistants (HCA), establishing a career framework that supports retention in the role and will offer supported progression into apprenticeships for our population.
The HCA Marketing and Communications Support Manager will sit within EPUT as part of a centralised resourcing team that will support recruitment and retention initiatives on behalf of the ICS. Bringing a wealth of creativity and passion, the post holder will be responsible for developing and delivering an attraction strategy for Health Care Assistants, creating a strong employer brand and showcasing the ICS as a great place to work.
With support from the ICB Communications team and both Trusts internal marketing and. communication teams, the postholder will be responsible for promoting the internal and external image of the HCA recruitment hub, developing trust and credibility with managers and candidates.
KEY RESPONSIBILITIES
- The postholder will lead on all marketing, campaign, communications and engagement activity relating to the recruitment and retention of Health Care Assistants and will drive the development and the delivery of the marketing and brand plans by:Producing and managing a programme of recruitment campaigns targeting local workforce, generating awareness and supporting new to care into HCA Roles
- Developing a strong employer brand and actively promoting the ICS as an employer of choice for all Health care assistant roles.
- Plan and develop a consistent approach to marketing and promotion including the use of both above the line and below the line marketing channels.
- Provide advise and expert knowledge to the Health & Care Academy Team in order improve the design, content and layout of the HCA section of the Our People, Your Future website.
- Design and produce content, marketing and event collateral for the promotion of recruitment events, ensuring that information is well presented and easy to access for all appropriate audiences.
- Lead on the commissioning and development of assets including video communication materials for use in campaigns and storytelling for use across digital platforms in line with brand guidelines, working with internal communications and external creative and media agencies.
- Promote the positive internal and external image of the HCA programme and the centralised recruitment hub with staff and stakeholders, building credibility with recruiting managers and applicants
- Responsible for marketing budget and for evaluation of campaigns monitoring return on investment.
Communications and Relationships
The ability to communicate in a way that inspires, motivates and engages potential applicants, clinical leads and colleagues is essential to this role. The postholder will be required to:
- Act as a subject matter expert providing ongoing advice and insight on all online and offline marketing activities to relevant stakeholders when requested within the project scope.
- Work cross-functionally with colleagues across the project to develop and deliver a high profile, impactful and fully integrated campaign.
- Identify opportunities to engage all stakeholders and service users with our brand and managing the commissioning, development and delivery of brand assets, communications and content.
- Successfully manage the project to deliver key initiatives, working closely with internal communications, marketing and brand teams and external creative and media agencies
- Provide ongoing advice and insight on all online and offline marketing activities to relevant stakeholders when requested within the project scope.
- This role will not directly line manage communications officers, however the postholder be required to co-ordinate individuals and teams from communications, PMO and elsewhere to deliver effective communications and engagement outcomes.
Job description
Job responsibilities
ROLE PURPOSE / SUMMARY
The Mid and South Essex Integrated Care System will comprise the Integrated Care Board (ICB), which is the statutory body for the NHS, and the Integrated Care Partnership (ICP), which is a committee of the ICB, and brings together key health, care, community and voluntary sector organisations across the area.
The HCA Academy is an Integrated Care System (ICS) initiative between Essex Partnership University NHS Foundation Trust (EPUT) and Mid and South Essex NHS Foundation Trust (MSEFT) and will model a one workforce cross system approach to the recruitment, education and experience of Healthcare Assistants (HCA), establishing a career framework that supports retention in the role and will offer supported progression into apprenticeships for our population.
The HCA Marketing and Communications Support Manager will sit within EPUT as part of a centralised resourcing team that will support recruitment and retention initiatives on behalf of the ICS. Bringing a wealth of creativity and passion, the post holder will be responsible for developing and delivering an attraction strategy for Health Care Assistants, creating a strong employer brand and showcasing the ICS as a great place to work.
With support from the ICB Communications team and both Trusts internal marketing and. communication teams, the postholder will be responsible for promoting the internal and external image of the HCA recruitment hub, developing trust and credibility with managers and candidates.
KEY RESPONSIBILITIES
- The postholder will lead on all marketing, campaign, communications and engagement activity relating to the recruitment and retention of Health Care Assistants and will drive the development and the delivery of the marketing and brand plans by:Producing and managing a programme of recruitment campaigns targeting local workforce, generating awareness and supporting new to care into HCA Roles
- Developing a strong employer brand and actively promoting the ICS as an employer of choice for all Health care assistant roles.
- Plan and develop a consistent approach to marketing and promotion including the use of both above the line and below the line marketing channels.
- Provide advise and expert knowledge to the Health & Care Academy Team in order improve the design, content and layout of the HCA section of the Our People, Your Future website.
- Design and produce content, marketing and event collateral for the promotion of recruitment events, ensuring that information is well presented and easy to access for all appropriate audiences.
- Lead on the commissioning and development of assets including video communication materials for use in campaigns and storytelling for use across digital platforms in line with brand guidelines, working with internal communications and external creative and media agencies.
- Promote the positive internal and external image of the HCA programme and the centralised recruitment hub with staff and stakeholders, building credibility with recruiting managers and applicants
- Responsible for marketing budget and for evaluation of campaigns monitoring return on investment.
Communications and Relationships
The ability to communicate in a way that inspires, motivates and engages potential applicants, clinical leads and colleagues is essential to this role. The postholder will be required to:
- Act as a subject matter expert providing ongoing advice and insight on all online and offline marketing activities to relevant stakeholders when requested within the project scope.
- Work cross-functionally with colleagues across the project to develop and deliver a high profile, impactful and fully integrated campaign.
- Identify opportunities to engage all stakeholders and service users with our brand and managing the commissioning, development and delivery of brand assets, communications and content.
- Successfully manage the project to deliver key initiatives, working closely with internal communications, marketing and brand teams and external creative and media agencies
- Provide ongoing advice and insight on all online and offline marketing activities to relevant stakeholders when requested within the project scope.
- This role will not directly line manage communications officers, however the postholder be required to co-ordinate individuals and teams from communications, PMO and elsewhere to deliver effective communications and engagement outcomes.
Person Specification
Experience
Essential
- Educated to Degree or equivalent experience Evidence of continuing professional and personal development.
- Experience of running large scale recruitment/marketing campaigns
- Experience of devising, executing and analysing successful communication strategies and plans
- Experience of producing high quality and engaging written and visual content
- Experience of managing social media channels
- Demonstrable experience of managing creative/advertising and media agencies
- A strong track record of brand management and implementing new branding
Knowledge / Understanding
Essential
- Excellent written communication skills with experience of writing marketing campaigns and documentation for a wide range of audiences
- Strong creative, strategic, analytical, problem solving, communication and organisational skills
- Highly competent in use of IT in a range of creative packages developed to an appropriate level to fulfil the requirements of the post with experience of managing and developing websites.
Partnership Working / Leadership Management
Essential
- The ability to work with internal stakeholders to inform brand development and campaign planning
- Highly developed communication skills with the ability to communicate complex, technical, sensitive or contentious matters to a wide range of people
- Excellent relationship management skills and the ability to engage at all levels, with a collaborative style that promotes effective joint working
Qualifications
Essential
- Educated to Degree or equivalent experience
- Evidence of continuing professional and personal development
Person Specification
Experience
Essential
- Educated to Degree or equivalent experience Evidence of continuing professional and personal development.
- Experience of running large scale recruitment/marketing campaigns
- Experience of devising, executing and analysing successful communication strategies and plans
- Experience of producing high quality and engaging written and visual content
- Experience of managing social media channels
- Demonstrable experience of managing creative/advertising and media agencies
- A strong track record of brand management and implementing new branding
Knowledge / Understanding
Essential
- Excellent written communication skills with experience of writing marketing campaigns and documentation for a wide range of audiences
- Strong creative, strategic, analytical, problem solving, communication and organisational skills
- Highly competent in use of IT in a range of creative packages developed to an appropriate level to fulfil the requirements of the post with experience of managing and developing websites.
Partnership Working / Leadership Management
Essential
- The ability to work with internal stakeholders to inform brand development and campaign planning
- Highly developed communication skills with the ability to communicate complex, technical, sensitive or contentious matters to a wide range of people
- Excellent relationship management skills and the ability to engage at all levels, with a collaborative style that promotes effective joint working
Qualifications
Essential
- Educated to Degree or equivalent experience
- Evidence of continuing professional and personal development
