Job summary
Are you a strategic leader with experience and passion for impactful communications? Do you thrive in dynamic environments where your expertise can make a real difference? If so, we have a role that is just what you are looking for.
Our Assistant Director of Communications and Campaigns role is at the forefront of delivering our communication and engagement strategy and leading a team dedicated to delivering a wide range of high quality, effective communications support.
This senior leadership role offers a unique opportunity to drive the strategic direction of our communications, ensuring our messages resonate with diverse audiences and support the delivery of vital healthcare services across south east London (SEL).
Main duties of the job
At SEL ICB, you will have the opportunity to work at the heart of healthcare transformation, shaping the way we communicate with our communities and partners. You will be part of a team committed to improving health outcomes across SEL, making a tangible impact on the lives of the people we serve.
What we are looking for
We are seeking a strategic thinker with substantial experience in communications, media, and campaign management. You should have a proven track record of leading successful communication teams, developing and implementing communication strategies, and managing complex stakeholder relationships. Experience in the public sector or healthcare is highly desirable.
About us
The South East London Integrated Care System (ICS) brings together the health and care partners that serve our vibrant and highly diverse populations resident in the London boroughs of Bexley, Bromley, Greenwich, Lambeth, Lewisham and Greenwich - our Places.
Our partnership brings together six local authorities, over 200 general practices (operating within 35 Primary Care Networks), Guy's and St Thomas' Hospital NHS FT, King's College Hospital NHS FT, Lewisham and Greenwich NHS Trust, South London and the Maudsley Mental Health FT and Oxleas FT. Importantly, the ICS seeks to be connected to the communities we serve (circa 1.92m residents) and work with the widest possible range of community, voluntary and third sector groups and organisations in each borough. The reach of our NHS provider portfolios extends beyond the borders of the ICS, across London, the south of England and nationally for some services.
Our vision for the ICS is a highly performing, sustainable system that looks after its staff, responds to its communities and takes action to reduce the inequalities they experience.
Job description
Job responsibilities
Please see attached a Job description and Person Specification for this role with key duties and responsibilities
As the Assistant Director of Communications and Campaigns, you will lead our SEL wide communications team and play a pivotal role in shaping and delivering high quality communications. Your aims will be threefold:
1. Lead, support and add value: Ensure the successful delivery of ICB projects and programmes by providing strategic communication advice and support.2. Inspire and engage: Keep our stakeholders including staff, patients, communities, and partners informed, inspired, and engaged through compelling messaging and effective stakeholder and media management.3. Build our reputation: Proactively promote the work of the ICB and the broader South East London Integrated Care System, enhancing our public profile and stakeholder relationships.Key Responsibilities Strategic leadership: Develop and deliver comprehensive communication and engagement strategies that align with our organisational objectives. Provide senior leadership to campaigns to promote positive health outcomes and work with other senior leads to ensure there is effective synergy between central and place-based communications efforts. Media management: Oversee media relations, provide expert advice on handling media enquiries, and manage the organisations reputation during crises or sensitive situations. Stakeholder engagement: Cultivate and manage strong relationships with key stakeholders, including local councils, MPs, and community organisations, ensuring our initiatives resonate with the communities we serve. Team leadership: Lead a team of communication professionals, fostering a collaborative and innovative work environment. Drive the creation of impactful content and ensure the successful delivery of communication projects within budget and timelines. Digital innovation: Collaborate on the development of our digital communication and engagement strategy, harnessing the latest digital tools and platforms to enhance our engagement and reach.Why join us?
Job description
Job responsibilities
Please see attached a Job description and Person Specification for this role with key duties and responsibilities
As the Assistant Director of Communications and Campaigns, you will lead our SEL wide communications team and play a pivotal role in shaping and delivering high quality communications. Your aims will be threefold:
1. Lead, support and add value: Ensure the successful delivery of ICB projects and programmes by providing strategic communication advice and support.2. Inspire and engage: Keep our stakeholders including staff, patients, communities, and partners informed, inspired, and engaged through compelling messaging and effective stakeholder and media management.3. Build our reputation: Proactively promote the work of the ICB and the broader South East London Integrated Care System, enhancing our public profile and stakeholder relationships.Key Responsibilities Strategic leadership: Develop and deliver comprehensive communication and engagement strategies that align with our organisational objectives. Provide senior leadership to campaigns to promote positive health outcomes and work with other senior leads to ensure there is effective synergy between central and place-based communications efforts. Media management: Oversee media relations, provide expert advice on handling media enquiries, and manage the organisations reputation during crises or sensitive situations. Stakeholder engagement: Cultivate and manage strong relationships with key stakeholders, including local councils, MPs, and community organisations, ensuring our initiatives resonate with the communities we serve. Team leadership: Lead a team of communication professionals, fostering a collaborative and innovative work environment. Drive the creation of impactful content and ensure the successful delivery of communication projects within budget and timelines. Digital innovation: Collaborate on the development of our digital communication and engagement strategy, harnessing the latest digital tools and platforms to enhance our engagement and reach.Why join us?
Person Specification
Education / qualifications
Essential
- Educated to master's level or with extensive experience of working at this level and able to demonstrate in-depth professional knowledge and experience in own discipline.
Experience and Knowledge
Essential
- Experience and understanding of developing and delivering multi-channel communications strategy in a large organisation; to meet that organisation's needs and priorities and those of its audiences and stakeholders.
- Operating at senior level in a large and complex organisation; interacting with senior level colleagues to deliver successful outcomes.
- Delivering demonstrably successful internal and external communications campaigns to a range of audiences and with a range of purposes.
- Building and managing high-performing teams, in which individuals are enabled to perform to - as well as develop - their strengths.
- Managing internal communications, working with key internal stakeholders to keep colleagues informed and inspired (eg IT and HR/OD functions).
- Engaging and building relationships with a range of internal and external stakeholders.
- Developing and delivering public affairs strategy.
- Working directly with the media, proactively and reactively; engaging with journalists; developing relationships; gaining media coverage.
- Developing and championing digital channels and strategies; ensuring that digital is central to an organisation's communications planning and delivery.
- Working with designers to produce compelling creative output.
- Working with and developing brands - visual and verbal - and championing the brand within the organisation.
- Excellent budget setting and management.
Skills and Abilities
Essential
- Able to identify, define, promote, communicate and achieve clear organisational values and goals, effective management processes, and rational and timely decision taking.
- Able to work in partnership with a wide range of professionals within and outside the ICB.
- A collaborative approach to working within and across organisations
- Able to analyse complex issues, to think and plan to achieve both tactical and strategic objectives, and to exercise sound judgement in the face of conflicting pressures.
- Able to lead, motivate and develop a team
- Able to evaluate and learn from outcomes, with a clear commitment to innovation, learning and improvement.
- Effectiveness in conflict resolution and management.
- Expert verbal and written communications for varied audiences and channels.
Person Specification
Education / qualifications
Essential
- Educated to master's level or with extensive experience of working at this level and able to demonstrate in-depth professional knowledge and experience in own discipline.
Experience and Knowledge
Essential
- Experience and understanding of developing and delivering multi-channel communications strategy in a large organisation; to meet that organisation's needs and priorities and those of its audiences and stakeholders.
- Operating at senior level in a large and complex organisation; interacting with senior level colleagues to deliver successful outcomes.
- Delivering demonstrably successful internal and external communications campaigns to a range of audiences and with a range of purposes.
- Building and managing high-performing teams, in which individuals are enabled to perform to - as well as develop - their strengths.
- Managing internal communications, working with key internal stakeholders to keep colleagues informed and inspired (eg IT and HR/OD functions).
- Engaging and building relationships with a range of internal and external stakeholders.
- Developing and delivering public affairs strategy.
- Working directly with the media, proactively and reactively; engaging with journalists; developing relationships; gaining media coverage.
- Developing and championing digital channels and strategies; ensuring that digital is central to an organisation's communications planning and delivery.
- Working with designers to produce compelling creative output.
- Working with and developing brands - visual and verbal - and championing the brand within the organisation.
- Excellent budget setting and management.
Skills and Abilities
Essential
- Able to identify, define, promote, communicate and achieve clear organisational values and goals, effective management processes, and rational and timely decision taking.
- Able to work in partnership with a wide range of professionals within and outside the ICB.
- A collaborative approach to working within and across organisations
- Able to analyse complex issues, to think and plan to achieve both tactical and strategic objectives, and to exercise sound judgement in the face of conflicting pressures.
- Able to lead, motivate and develop a team
- Able to evaluate and learn from outcomes, with a clear commitment to innovation, learning and improvement.
- Effectiveness in conflict resolution and management.
- Expert verbal and written communications for varied audiences and channels.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
