Job summary
The NHS touches people like no other organisation does, and ICBs have a major role to play. Our mission in South East London is to help the populations of our six vibrant and diverse boroughs live the healthiest possible lives. This is an opportunity for a purpose-driven person to make a significant contribution to the work that we do.
The Senior Campaigns and Public Affairs Manager is part of the ICB's central communications and engagement team, and will work across all areas of the team's activity and with a wide range of colleagues from across our care system.
You will develop and implement health-related campaigns and public affairs initiatives across the organisation. You will play a pivotal role in shaping and promoting our public image, health policies, and stance on critical health-related issues with key stakeholders. You will also monitor health trends (working in partnership with ICB, public health, local authority NHS colleagues), provide guidance on advocacy efforts, and coordinate endeavours to influence public opinion and promote health awareness across the whole of south east London.
Main duties of the job
The postholder is part of the communications and engagement department, whose core purpose is threefold: to support and add value to the successful delivery of projects and programmes; to ensure that stakeholders (staff, patients, communities, partners etc) are informed, inspired and engaged, and; to promote the work and build the reputation of the Integrated Care Board (ICB) and the Integrated Care System (ICS). The postholder will work across all areas of the department's activity, centrally, and with place-based colleagues.
The core role of the postholder is to develop, shape and implement health-related campaigns and public affairs initiatives across the organisation. The postholder plays a pivotal role in shaping and promoting the organisations public image, health policies, and its stance on critical health-related issues with key stakeholders. This encompasses crafting and executing comprehensive campaign strategies, cultivating, and nurturing relationships with key stakeholders, including healthcare professionals, community leaders, partner organisations and political stakeholders. Moreover, the postholder will be responsible for monitoring health trends (working in partnership with ICB, public health, local authority NHS colleagues), providing guidance on advocacy efforts, and coordinating endeavours to influence public opinion and promote health awareness across the whole of south east London.
About us
The South East London Integrated Care System (ICS) brings together the health and care partners that serve our vibrant and highly diverse populations resident in the London boroughs of Bexley, Bromley, Greenwich, Lambeth, Lewisham and Greenwich - our Places.
Our partnership brings together six local authorities, over 200 general practices (operating within 35 Primary Care Networks), Guy's and St Thomas' Hospital NHS FT, King's College Hospital NHS FT, Lewisham and Greenwich NHS Trust, South London and the Maudsley Mental Health FT and Oxleas FT. Importantly, the ICS seeks to be connected to the communities we serve (circa 1.92m residents) and work with the widest possible range of community, voluntary and third sector groups and organisations in each borough. The reach of our NHS provider portfolios extends beyond the borders of the ICS, across London, the south of England and nationally for some services.
Our vision for the ICS is a highly performing, sustainable system that looks after its staff, responds to its communities and takes action to reduce the inequalities they experience. As a new organisation we have developed a system development plan https://www.ourhealthiersel.nhs.uk/SDP-8-November-2021.pdf that outlines the way in which we seek to operate and the steps we will take to realise the full potential of our partnership.
Job description
Job responsibilities
Please see attachments full Job Description and Person Specification including :
- To oversee the delivery and evaluation of campaigns that support the ICBs/ICSs strategic objectives and build the ICBs/ICSs reputation within South East London and beyond.
- To develop and deliver a comprehensive public affairs strategy that ensures relationships with key external stakeholders are proactively developed and maintained.
- To develop and deliver campaigns (working with relevant senior managers, clinicians and public health experts) to improve the health and wellbeing of our population, providing leadership and expert advice, ensuring communications plans align with broader ICB/ICS strategies, including promoting good health, awareness of specific health issues and vaccines uptake.
- To develop approaches which contribute towards ongoing improvement of ICB/ICS communications outputs and impact, including campaign toolkits and handbooks incorporating consistently executable campaign products and processes, and consistent ways of working across the comms and engagement function (central and Place).
- To develop campaigns that promote/support ICB/ICS networks, workstreams and projects, including primary care.
- Plan and deliver on and offline events for members of the public, clinical colleagues, elected members and others, including agendas, speakers, papers, liaising with technical colleagues as required.
Job description
Job responsibilities
Please see attachments full Job Description and Person Specification including :
- To oversee the delivery and evaluation of campaigns that support the ICBs/ICSs strategic objectives and build the ICBs/ICSs reputation within South East London and beyond.
- To develop and deliver a comprehensive public affairs strategy that ensures relationships with key external stakeholders are proactively developed and maintained.
- To develop and deliver campaigns (working with relevant senior managers, clinicians and public health experts) to improve the health and wellbeing of our population, providing leadership and expert advice, ensuring communications plans align with broader ICB/ICS strategies, including promoting good health, awareness of specific health issues and vaccines uptake.
- To develop approaches which contribute towards ongoing improvement of ICB/ICS communications outputs and impact, including campaign toolkits and handbooks incorporating consistently executable campaign products and processes, and consistent ways of working across the comms and engagement function (central and Place).
- To develop campaigns that promote/support ICB/ICS networks, workstreams and projects, including primary care.
- Plan and deliver on and offline events for members of the public, clinical colleagues, elected members and others, including agendas, speakers, papers, liaising with technical colleagues as required.
Person Specification
Experience
Essential
- Demonstrable experience of delivering public-facing campaigns in health / wellbeing, or a related / relevant area.
- Demonstrable experience in developing and delivering public affairs strategies in a similarly complex organisation and / or context.
- Significant experience and understanding of developing and delivering multichannel communications, including social media.
- Experience of working at an appropriately senior level in a large, complex organisation.
- Experience of operating collaboratively with multiple stakeholders, including at senior level.
- Experience of working with data-driven, evidence-based approaches to campaigns and evaluation.
- Evidence of building relationships with key internal and external stakeholders (public affairs perspective).
- Ability to analyse complex issues, to think and plan to achieve both tactical and strategic objectives, and to exercise sound judgement in the face of conflicting pressures.
Application
Essential
- Desire to work in, and understanding / knowledge of, the NHS and / or public health.
- Significant experience of creating content, campaign assets, etc - including working with external agencies.
- Expert written communication skills (including in this application).- NB attention to language, detail, style, consistency.
Person Specification
Experience
Essential
- Demonstrable experience of delivering public-facing campaigns in health / wellbeing, or a related / relevant area.
- Demonstrable experience in developing and delivering public affairs strategies in a similarly complex organisation and / or context.
- Significant experience and understanding of developing and delivering multichannel communications, including social media.
- Experience of working at an appropriately senior level in a large, complex organisation.
- Experience of operating collaboratively with multiple stakeholders, including at senior level.
- Experience of working with data-driven, evidence-based approaches to campaigns and evaluation.
- Evidence of building relationships with key internal and external stakeholders (public affairs perspective).
- Ability to analyse complex issues, to think and plan to achieve both tactical and strategic objectives, and to exercise sound judgement in the face of conflicting pressures.
Application
Essential
- Desire to work in, and understanding / knowledge of, the NHS and / or public health.
- Significant experience of creating content, campaign assets, etc - including working with external agencies.
- Expert written communication skills (including in this application).- NB attention to language, detail, style, consistency.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
