Job summary
We are looking for an energetic, highly organised and creative Campaigns and media manager to lead on effective and innovative behaviour change campaigns, proactive media celebrating local success and reactive media enquiries.
You will be a team player who can work with system partner organisations and forge relationships beyond the health and care system and who is passionate about tackling inequalities in access and experience of health services and in outcomes.
Your role is ultimately to help people in Cornwall and the Isles of Scilly to live longer, healthier, happier lives.
Main duties of the job
Devise and deliver communication campaigns
Develop and deliver our media strategy.
Lead on the ICB & ICS response to media enquiries
Develop effective relationships so we can work in partnership with local, regional & national media.
Support delivery of NHS national & regional campaigns and media announcements
Work in collaboration with public health & system partners
Establish and maintain good communications and relationships with key stakeholders.
Provide strategic communications advice.
Help ensure we produce clear, accurate & engaging content for a range of communications materials.
Work closely with the director and head of communication and engagement when handling key and challenging issues, conveying sensitive or urgent information.
Contribute to /or develop a culture that promotes equality and values diversity.
Responsible for the financial management of assigned resources. Manage a small communications budget.
Collate a range of information for dissemination to a broad range of senior stakeholders.
Use IT software to develop statistical or management reports for use in presentations.
Provide line management to the media & campaign officers & training for the team.
Manage the people process for the team members you line manage.
Make a proactive role in the promotion & delivery of our engagement programme of events.
Contribute to the strategic planning of projects.
Provide coordination of and participate in relevant internal and external working groups.
About us
NHS Cornwall and Isles of Scilly Integrated Care Board (ICB) is a statutory NHS organisation responsible for developing a plan for meeting the health needs of our communities, managing the NHS budget, and arranging for the provision of joined up health services which improve the lives of people who live and work in Cornwall and the Isles of Scilly.By collaborating as an integrated care system (ICS) our health and care organisations can tackle complex challenges, including:o improving the health of children and young peopleo supporting people to stay well and independento acting sooner to help those with preventable conditionso supporting those with long-term conditions or mental health issueso caring for those with multiple needs as populations ageo getting the best from collective resources so people get care as quickly as possible.
Working with usWe are committed to creating an inclusive and diverse work environment and are always keen to hear from people who would like to work with us. We welcome applications from everyone regardless of age, disability or long-term health condition, gender identity or expression, race or ethnicity, faith, sex, sexuality or veteran status.
Hybrid workingThe ICB adopts a hybrid approach to working, therefore there is flexibility to work from one of our offices (currently in Bodmin, Truro and St Austell)
Job description
Job responsibilities
The campaign and media manager will be an integral part of the communications and engagement team. You will be an experienced manager, providing management and leadership to deliver effective, behaviour changing and innovative campaigns and communications.
You will lead on the development and delivery of our communications campaigns, which aims to maximise impact, to share, nurture and embed best practice, avoid duplication and coordinate the delivery of communications to speak with one trusted voice to our audiences.
Your work will support the delivery of NHS national and regional campaigns and media announcements, while also developing and delivering Cornwall and Isles of Scilly system priority campaigns. You will work in collaboration with public health and system partners to develop our behaviour-change campaigns based on insights, operational and clinical input, engagement and patient voice.
Role responsibilities and accountabilities: Devise and deliver our communication campaigns that aligns to the communications and engagement strategy and helps to achieve the goals set out in the Integrated Care Strategy, Joint Forward plan and the Integrated Care Board engagement and communications strategy.
Develop and deliver of our media strategy and provide leadership to the media officer to ensure they are supported in their role.
You will lead on the ICB and ICS response to media enquiries including anticipating, planning and agreeing responses to media enquiries on potentially contentious matters with partners and arranging media briefing, interviews and rebuttal as needed. Gaining approval and involvement of NHS and public sector colleagues (such as Department of Health ParlyHubs team) to ensure enquiries are responded to within deadline and the NHS aims and objectives are represented positively.
You will develop effective relationships so we can work in partnership with local, regional and national media. This will include the planning and implementation of a forward plan of regular proactive media events to generate positive coverage and awareness of the ICB and ICS work. Robustly defend inaccurate or misleading information, both in the media and on social platforms.
Support delivery of NHS national and regional campaigns and media announcements, making sure that we promote relevant achievements for campaigns, projects and initiatives happening in Cornwall and Isles of Scilly in close partnership with our partners.
Work in collaboration with public health and system partners to develop our behaviour-change campaigns based on insights, operational and clinical input, engagement and patient voice.
Establish and maintain good communications and relationships with key stakeholders including staff, patients, members of the public, partner organisations and the NHS regional/national teams.
Provide strategic communications advice to staff, Board members and health and care system communications colleagues on the best communication approaches that build trust and confidence in NHS services. briefing, supporting and accompanying senior members of the team for media interviews
You will help ensure we produce clear, accurate and engaging content for a range of communications materials, including digital content, films, press releases, newsletters, leaflets, social media, and online.
Work closely with the director and head of communication and engagement / when handling key and challenging issues, conveying sensitive or urgent information such as delays to patient services/pathways, significant service change and discontinuation of a service.
Work closely, and manage, other members of the systems communications team to provide direction and ensure deadlines are met, managing and mitigating associated risks, and ensuring activity remains on track and delivered on time and to budget.
Contribute to and/or develop a culture that promotes equality and values diversity.
Responsible for the financial management of assigned resources, ensuring costs are monitored and managed, efficiencies realised where appropriate. Manage a small communications budget to commission artwork, advertising and other materials that are required to support the programme
Collate a range of information for dissemination to a broad range of senior stakeholders as requested with recommendations for improvement based on your analysis.
Use IT software to develop statistical or management reports for use in presentations. Including the evaluation of our communications campaigns using a range of metrics for reach, engagement, sentiment and value for money.
To provide line management to the media and campaign officers and training for the team, including allocating and delegating activities whilst providing support and guidance.
Responsible for managing the people process for the team members you line manage including undertaking appraisals, progressing any disciplinary or capability issues, recruitment and selection.
Take a proactive role in the promotion and delivery of our engagement programme of events. Including promoting and attending engagement events organised by the team, which includes during some evenings and weekend.
Contribute to the strategic planning of projects, set up and implement internal processes and procedures with the ability to actively evaluate and including taking preventative and corrective action.
Provide coordination of and participate in relevant internal and external working groups and provide specialist advice, expertise and support where requested.
Job description
Job responsibilities
The campaign and media manager will be an integral part of the communications and engagement team. You will be an experienced manager, providing management and leadership to deliver effective, behaviour changing and innovative campaigns and communications.
You will lead on the development and delivery of our communications campaigns, which aims to maximise impact, to share, nurture and embed best practice, avoid duplication and coordinate the delivery of communications to speak with one trusted voice to our audiences.
Your work will support the delivery of NHS national and regional campaigns and media announcements, while also developing and delivering Cornwall and Isles of Scilly system priority campaigns. You will work in collaboration with public health and system partners to develop our behaviour-change campaigns based on insights, operational and clinical input, engagement and patient voice.
Role responsibilities and accountabilities: Devise and deliver our communication campaigns that aligns to the communications and engagement strategy and helps to achieve the goals set out in the Integrated Care Strategy, Joint Forward plan and the Integrated Care Board engagement and communications strategy.
Develop and deliver of our media strategy and provide leadership to the media officer to ensure they are supported in their role.
You will lead on the ICB and ICS response to media enquiries including anticipating, planning and agreeing responses to media enquiries on potentially contentious matters with partners and arranging media briefing, interviews and rebuttal as needed. Gaining approval and involvement of NHS and public sector colleagues (such as Department of Health ParlyHubs team) to ensure enquiries are responded to within deadline and the NHS aims and objectives are represented positively.
You will develop effective relationships so we can work in partnership with local, regional and national media. This will include the planning and implementation of a forward plan of regular proactive media events to generate positive coverage and awareness of the ICB and ICS work. Robustly defend inaccurate or misleading information, both in the media and on social platforms.
Support delivery of NHS national and regional campaigns and media announcements, making sure that we promote relevant achievements for campaigns, projects and initiatives happening in Cornwall and Isles of Scilly in close partnership with our partners.
Work in collaboration with public health and system partners to develop our behaviour-change campaigns based on insights, operational and clinical input, engagement and patient voice.
Establish and maintain good communications and relationships with key stakeholders including staff, patients, members of the public, partner organisations and the NHS regional/national teams.
Provide strategic communications advice to staff, Board members and health and care system communications colleagues on the best communication approaches that build trust and confidence in NHS services. briefing, supporting and accompanying senior members of the team for media interviews
You will help ensure we produce clear, accurate and engaging content for a range of communications materials, including digital content, films, press releases, newsletters, leaflets, social media, and online.
Work closely with the director and head of communication and engagement / when handling key and challenging issues, conveying sensitive or urgent information such as delays to patient services/pathways, significant service change and discontinuation of a service.
Work closely, and manage, other members of the systems communications team to provide direction and ensure deadlines are met, managing and mitigating associated risks, and ensuring activity remains on track and delivered on time and to budget.
Contribute to and/or develop a culture that promotes equality and values diversity.
Responsible for the financial management of assigned resources, ensuring costs are monitored and managed, efficiencies realised where appropriate. Manage a small communications budget to commission artwork, advertising and other materials that are required to support the programme
Collate a range of information for dissemination to a broad range of senior stakeholders as requested with recommendations for improvement based on your analysis.
Use IT software to develop statistical or management reports for use in presentations. Including the evaluation of our communications campaigns using a range of metrics for reach, engagement, sentiment and value for money.
To provide line management to the media and campaign officers and training for the team, including allocating and delegating activities whilst providing support and guidance.
Responsible for managing the people process for the team members you line manage including undertaking appraisals, progressing any disciplinary or capability issues, recruitment and selection.
Take a proactive role in the promotion and delivery of our engagement programme of events. Including promoting and attending engagement events organised by the team, which includes during some evenings and weekend.
Contribute to the strategic planning of projects, set up and implement internal processes and procedures with the ability to actively evaluate and including taking preventative and corrective action.
Provide coordination of and participate in relevant internal and external working groups and provide specialist advice, expertise and support where requested.
Person Specification
Qualifications
Essential
- oRelevant degree or equivalent experience in communications, campaigns, public relations, staff communications or media
- oQualification or professional membership/s specific to the role
- oEducated to masters level or qualified by equivalent specialist professional experience for example, journalism or public relations
Experience
Essential
- oWorking in a management role in health care or local government or other relevant/ transferable experience
- oSuccessfully operating, prioritising and delivering in a complex, politically sensitive environment within agreed timescales.
- oCollaborating with multiple partners and stakeholders with a proven track record of delivering goals.
- oAbility to prepare and produce concise yet inciteful communications to broad range of stakeholders
- oKnowledge of the media, its mechanism for working, codes of conduct and good working practices
- oExperience of strategic development, devising and undertaking a multichannel marketing and communications strategy
Skills and knowledge
Essential
- oProven high level experience of using MS Office applications (word/excel/powerpoint)
- oAbility to influence other leaders and peers, internally and externally.
- oAble to analyse complex and conflicting issues from multiple and conflicting sources drawing on strong critical thinking to enable strategic problem solving.
- oAppropriate understanding of governance and control of public funds and ability to critically review, challenge and utilise financial information for decision making.
- oExcellent organisation skills with ability to react to quickly to changing demands and priorities
- oExtensive practical knowledge of communications, public relations, marketing techniques
- oAbility to lead and motivate a team in a high pressured and busy environment
Person Specification
Qualifications
Essential
- oRelevant degree or equivalent experience in communications, campaigns, public relations, staff communications or media
- oQualification or professional membership/s specific to the role
- oEducated to masters level or qualified by equivalent specialist professional experience for example, journalism or public relations
Experience
Essential
- oWorking in a management role in health care or local government or other relevant/ transferable experience
- oSuccessfully operating, prioritising and delivering in a complex, politically sensitive environment within agreed timescales.
- oCollaborating with multiple partners and stakeholders with a proven track record of delivering goals.
- oAbility to prepare and produce concise yet inciteful communications to broad range of stakeholders
- oKnowledge of the media, its mechanism for working, codes of conduct and good working practices
- oExperience of strategic development, devising and undertaking a multichannel marketing and communications strategy
Skills and knowledge
Essential
- oProven high level experience of using MS Office applications (word/excel/powerpoint)
- oAbility to influence other leaders and peers, internally and externally.
- oAble to analyse complex and conflicting issues from multiple and conflicting sources drawing on strong critical thinking to enable strategic problem solving.
- oAppropriate understanding of governance and control of public funds and ability to critically review, challenge and utilise financial information for decision making.
- oExcellent organisation skills with ability to react to quickly to changing demands and priorities
- oExtensive practical knowledge of communications, public relations, marketing techniques
- oAbility to lead and motivate a team in a high pressured and busy environment
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
