Digital Communications and Branding Manager

Job summary

Are you passionate about digital innovation and using the latest platforms and technologies to communicate, engage and connect with different communities?

Are you skilled in digital development, branding and content generation and interested in furthering your communications career?

Are you a great people manager who enjoys who enjoys working in a fast-paced environment?

Do you want to help reduce health inequalities and play a part in helping people lead healthier lives?

If so, we have an exciting opportunity to join our friendly and experienced team. We're looking for a creative Digital Communications and Branding Manager to join our busy team and help us deliver a sector-leading digital communications service to staff, stakeholders and residents across north east London.

We're looking for someone with initiative and an excellent eye for detail, who has a proven track record of advising on and overseeing digital communications projects and strategy, and of building and maintaining a range of digital communications platforms to reach internal and external audiences.

The role will require some days in the office, with the option to work from home on the remaining days.

Main duties of the job

Main duties

This is a specialist position that requires a broad range of technical skills and knowledge to meet the requirements. You will need to be experienced in web development, in the use of content management systems, and be an expert in using and developing websites, intranets, social media platforms, newsletters, and apps for communications. You will also need a good understanding of branding and the importance of using visual identities appropriately.

The main duties of the post include but are not limited to:

• Having oversight of the ICB and the ICS digital presence. Leading on the development and ongoing management of our websites, intranet, social media channels, newsletters and other digital platforms as required.
• Providing senior advice on the development and management of digital strategy and policies, along with digital plans for projects and digital builds.
• Identifying opportunities to improve our digital processes and infrastructure, and tactics to improve user experience, accessibility, and engagement.
• Procuring, commissioning and managing digital agencies where required ensuring good value for money and performance.
• Leading on evaluating our online activity and digital engagement by measuring, interpreting and reporting on digital analytics.
• Using platform insights to drive improvements and inform content creation and campaign planning.

About us

NHS North East London Integrated Care Board (ICB) was formed on 1 July 2022.

We are an exciting new organisation putting the needs of communities at the heart of our commissioning arrangements.

We are working with local people and partners across health, social care and the voluntary sector in innovative ways to improve health and wellbeing for all our communities. Our key priority in the next year will be to develop closer integrated and collaborative ways of working with all our partners to implement our Out of Hospital Strategy.

We can only do this with great staff who are encouraged and supported, which is why we invest in them, listen to them, make sure we are representative of our populations and that we foster their health and wellbeing.

Please note that all vacancies will be subject to a 6 months' probation period in line with the Probation Policy.