Digital Communications Officer

Job description

Job responsibilities

The communications, marketing and staff engagement team at NCH&C is responsible for internal communications with the trusts 2,800 staff, media relations, crisis management, public awareness campaigns, corporate identity, design of all corporate materials, web and intranet management, award events, and videos.

This is a busy department and the role of Digital Communications Officer will suit someone who has strong organisational skills combined with a naturally inquisitive mind.

The post holder will contribute to the successful overall performance of NCH&C and will be responsible for the day to day management of the trusts website, intranet, app, digital designs, and its social media channels. They will devise communications plans for the trust and work closely with a range of internal and external stakeholders to deliver multi-channel campaigns.

Main stakeholders:

External

• Potential staff members
• Suppliers and external agencies
• Press and media contacts - local, regional and national
• System Communications Leads
• Regional and National Communications Leads
• Regulators (NHS England, NHS Improvement, Care Quality Commission)
• Politicians MPs, councillors
• Healthwatch
• Patient representatives and carers
• Members of the Integrated Care System (ICS) partnership which includes partners from across health and social care
• Public members
• Charity audiences

Internal

• Clinical staff
• Support services staff
• Bank staff
• Volunteers
• Apprentices
• Executive Team
• Advisors to the Board
• Board members (including Non-Executive Directors and Chairman)
• Senior Management Team

Main Duties and Responsibilities:

General

Responsible for planning and implementing communications projects/campaigns, focused on digital communication campaigns.

Responsible for writing, editing, proof-reading and coordinating internal and external publications, including writing of press releases and articles, ensuring the communication of complex, sensitive information is presented in an accessible and understandable way for the targeted audience.

Responsible for providing communications, marketing communications and media advice to managers, staff and committees across the trust.

Undertake administrative tasks for the team including oversight of the Communications Inbox, reviewing enquiries and responding to these where possible or redirecting to another member of the team.

Identify and build effective working relationships with staff across the trust, key external individuals and organisations including suppliers and press organisations, and patient and community representatives.

Work as a member of the Communications, Marketing and Staff Engagement Team, ensuring the effective communication of key messages across the Trusts digital communications channels.

Provide support to the Communications and Marketing Manager in delivering NCH&Cs communications strategy.

Follow all trust policies and communication team processes and protocols, and comment on processes as required during review

Media Relations

Identify proactive media opportunities, to promote the work of NCH&C.

Maintain systems to track and record the media coverage NCH&C receives. Responsible for preparing activity reports as required.

Digital and Social Media

Responsible for developing and editing existing multi-media content on digital channels including the trusts website, intranet and social media, ensuring it is appropriate for the target audience and adheres to the trusts policies and guidance.

Act as the central point for handling website enquiries and requests from trust colleagues.

Manage and prioritise content requests for the trust digital channels, scheduling updates and forwarding complex issues to the relevant member of the team.

Ensure content on all digital channels meet and maintain the high standards of accessibility and usability at all times.

Edit and advise on digital content created by others, ensuring the trusts policies and guidance are adhered to at all time.

Develop an excellent working knowledge of the trusts content management system (CMS) and act as the central point for all CMS enquiries.

Support CMS users across the trust, monitoring and overseeing their access and updates.

Manage CMS user accounts, ensuring current permission and access levels are maintained, and undertake regular audit to provide assurance.

Update and monitor all external and internal digital media channels including intranet, electronic message, internet and social media.

Responsible for tracking and analysing data and making recommendations for improvements considering the options available.

Coordinate photography and images for use in trust communications.

Use graphic design packages and editing software to create engaging content to support communication campaigns and projects.

Assist with major projects on the website and intranet, for example scoping upgrade projects and user testing exercises.

Work closely with the Communications Manager to ensure corporate and operational messaging is communicated promptly, accurately and effectively via digital media channels.

Responsible for video editing to create content for trust communication channels including podcasts.

Marketing & Engagement

Support the development and implementation of marketing plans for key NCH&C marketing campaigns and services i.e. recruitment, apprenticeships, and The Charitable Fund.

Run Pay Per Click (PPC) and social media ad campaigns as directed for specific programmes including recruitment and apprenticeship marketing programmes.

Provide advice and support to divisions, departments and individuals to maximise intranet/internet effectiveness and use, and to ensure consistent format and content style.

Liaise with external agencies in the development of web and digital channels.

Communications and publications

Support internal and external communications to a range of stakeholders including staff, media, patients, public and stakeholders.

Prepare content to support the delivery and timely production of high-quality NCH&C publications and briefings.

Events and Campaigns

Support NCH&C events and campaigns to ensure all activities are carried out professionally.

Assist with the production of publicity and other material (written and electronic) in support of events and campaigns.

Contribute to NCH&Cs staff recognition ceremony process as directed by the Head of Communications, Marketing and Staff Engagement.

Occasional out of hours work may be required to support events e.g. Annual General Meeting/staff recognition event, local events in different parts of the county

Person Specification

Qualifications

Essential

• Degree or equivalent qualification/experience
• Experience of working in digital communications
• Experience of working in digital communications

Desirable

• Experience working in the NHS or another public sector organisation
• User of video production and editing software and design software

Experience

Essential

• Experience of working in a customer-facing environment

Experience

Essential

• Experience of developing new digital communication solutions

Experience

Essential

• Excellent verbal and written skills, with proven ability to produce, edit and proofread documents, sound command of grammar, spelling and punctuation
• Good interpersonal skills with the ability to communicate and work with staff from across the organisation

Desirable

• Confident and positive approach to work
• Experience of using video production and editing software and design software

Communication

Essential

• Ability to liaise with a wide range of stakeholders

Desirable

• Knowledge of working in a community trust

Certificate of Sponsorship

Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).

From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).

Employer details

Employer name

Norfolk Community Health and Care NHS Trust

Address

Woodlands House, Norwich Community Hospital

Bowthorpe Road

Norwich

NR2 3TU

Employer's website

https://www.norfolkcommunityhealthandcare.nhs.uk (Opens in a new tab)