Communications Officer - Mental Health

Herefordshire and Worcestershire Health and Care NHS Trust

This job is now closed

Job summary

We are the main provider of mental health services across the two counties and our ambition is to work with our partners to lead the way in ensuring mental health is understood, that stigma be reduced, and that awareness of local services and support is increased.

We are looking for someone who is passionate about communications and helping the people of Herefordshire and Worcestershire access the services that are right for them. You will be able to develop creative strategies for effective marketing and communications activities across different platforms including traditional and social media. Although very much a part of the Trusts Communications Team, the postholder will work closely with our service leads and partners to provide a seamless experience for our patients, service users and carers.

Your main work base will be Kings Court 2 in Worcester, however the team work flexibly with some days working from home and some days out with our services and partners as required.

Main duties of the job

Lead the development and delivery of a mental health focussed marketing and communications plan for the Trust to support service improvement.
Work with service leads to utilise service marketing tools to improve the service user journey and outcomes.
Lead promotional/awareness campaigns and events.
Lead on mental health content for social media/other public facing platforms.
Manage media handling relating to mental health, including dealing with media enquiries and writing press releases to publicise the Trusts activities and achievements and ensure positive media coverage.

You will initially focus on developing a clear roadmap of mental health and emotional wellbeing services for children and young people, including joining up pathways and guidance to support a single point of access, linking to existing mental health promotional work. This role will continue to evolve with the needs of our services and offers incredible variety in the projects youll work on.

About us

At Herefordshire and Worcestershire Health and Care NHS Trust, we are working together to deliver outstanding care. We run community hospitals and community health services across Worcestershire and provide mental health and learning disability services across both Herefordshire and Worcestershire.

Our people (all 4500+ of them) provide services for people of all ages, experiencing both physical and/or mental health conditions from over 100 sites.

We will support you to thrive; offer flexible working options for a great work-life balance, help you fulfil your ambitions, and empower you to make positive changes within your team or service. Its why we were named Large Apprenticeship Employer of the Year award at the 2022 Worcestershire Apprenticeship Awards. We value diversity and encourage applications from people of all backgrounds, cultures, and ethnicities.

What we offer

27 days leave plus bank holidays, increasing up to 33 days with long service

Generous NHS pension and enhanced pay when you work unsocial hours

Flexible and agile working opportunities

Great maternity, paternity, and adoption support

Wide range of staff networks such as LGBT+ and ENRICH (Equality Network for Race Inclusion and Cultural Heritage)

Health service discounts and online benefits including excellent cycle to work and car salary sacrifice schemes

Health and wellbeing opportunities

If you would like to know more, please visit our careers website.

Date posted

09 August 2024

Pay scheme

Agenda for change

Band

Band 5

Salary

£28,407 to £34,581 a year

Contract

Permanent

Working pattern

Full-time

Reference number

C9798-0567

Job locations

2 Kings Court

Charles Hastings Way

Worcester

Worcestershire

WR5 1JR

Job description

Job responsibilities

For full details of the duties and criteria for the role please refer to the job description and person specification attached.

If you would like to discuss the role informally, please email Fi Cormie, Head of Marketing and Communications - f.cormie1@nhs.net.

Job description

Job responsibilities

For full details of the duties and criteria for the role please refer to the job description and person specification attached.

If you would like to discuss the role informally, please email Fi Cormie, Head of Marketing and Communications - f.cormie1@nhs.net.

Person Specification

Skills & Abilities

Essential

Ability to communicate clearly and effectively in English in both verbal and written formats.
Ability to arrange meetings, events, communications activities and to coordinate communications campaigns.
Some graphic design / desktop publishing and video production ability.
Excellent people skills and the ability to deal with others with diplomacy and integrity.
Ability to work on own initiative when required and to prioritise a diverse workload.

Qualifications

Essential

Educated to diploma level or equivalent experience.
Professional qualification in communications and marketing or equivalent experience.
I understand that I will be asked to provide original certificates to verify my qualifications at point of offer

Experience

Essential

Communications professional with significant experience in a communications or marketing role; this includes experience of running large scale marketing/ awareness campaigns which follow industry recognised strategies, including budget management, objective setting, monitoring and evaluation and which have delivered positive results.
Experience of using own initiative.
Experience of building effective networks and relationships.

Knowledge

Essential

A good knowledge of marketing strategy and an ability to deploy the key components of a marketing plan.
An understanding of service marketing techniques is also required, along with knowledge of quality improvement methodologies to improve outcomes.
A sound understanding of standard IT packages including the internet and all MS Office products.

Desirable

Knowledge of web content management or desktop publishing software.

Additional Criteria

Essential

An ability to travel and to work outside of normal office hours as and when required.

Person Specification

Skills & Abilities

Essential

Ability to communicate clearly and effectively in English in both verbal and written formats.
Ability to arrange meetings, events, communications activities and to coordinate communications campaigns.
Some graphic design / desktop publishing and video production ability.
Excellent people skills and the ability to deal with others with diplomacy and integrity.
Ability to work on own initiative when required and to prioritise a diverse workload.

Qualifications

Essential

Educated to diploma level or equivalent experience.
Professional qualification in communications and marketing or equivalent experience.
I understand that I will be asked to provide original certificates to verify my qualifications at point of offer

Experience

Essential

Communications professional with significant experience in a communications or marketing role; this includes experience of running large scale marketing/ awareness campaigns which follow industry recognised strategies, including budget management, objective setting, monitoring and evaluation and which have delivered positive results.
Experience of using own initiative.
Experience of building effective networks and relationships.

Knowledge

Essential

A good knowledge of marketing strategy and an ability to deploy the key components of a marketing plan.
An understanding of service marketing techniques is also required, along with knowledge of quality improvement methodologies to improve outcomes.
A sound understanding of standard IT packages including the internet and all MS Office products.