Job summary
We are looking for an experienced Communications Officer to join us for 12 months and lead on delivering the communications plan for our Improving Access to Psychological Therapy (IAPT) service.
It's an exciting time for our IAPT service who are in the process of developing a new brand, launching a new website and transforming their entire approach to communications.
You will play a key role in leading on this important work which is designed to help people in Sheffield who are struggling with their mental health get access to the support they need.
This is a fantastic opportunity for an ambitious person who wants to make a real difference. We're looking for a true all-rounder who is confident and has demonstrable experience.
Main duties of the job
You will be the first point of contact for all communications activity for the IAPT service.
Working closely with the Communications Manager you will lead on the delivery of key work areas, including:
- Website - developing and updating the new IAPT website, including training staff to edit the site.
- Social media - managing daily content (including advertising) for the IAPT service on Facebook, Twitter, LinkedIn, YouTube and Instagram.
- Graphic design - applying the IAPT brand to a range of digital and print resources, and developing templates for the wider IAPT team to use.
- Copy writing - writing engaging copy for a range of audiences and platforms.
- Media relations - identifying proactive opportunities to promote the service and handling reactive media enquiries.
- Photography and videography - capturing and editing photos and video.
All of the work carried out as part of this role will be captured in a communications strategy and delivery plan with key deliverable targets and evaluation built in at every stage.
You will be working in a fast paced environment where every day is different so we are looking for someone who is creative, a problem solver, organised and can work autonomously.
About us
You will work alongside a team of enthusiastic communications professionals who will support you every step of the way. We are a close knit team who are all passionate about helping people - whether that's staff, service users or each other. At the Trust's most recent staff recognition awards the Communications Team won the award for Non-Clinical Team of the Year.
Our IAPT team is regularly recognised as one of the leading IAPT services in the country, and pride themselves on their innovative approach. Their integrated approach to mental and physical health has been highlighted by NHS England as a national example of best practice.
Sheffield Health and Social Care NHS Foundation Trust offers a range of staff benefits to employees, including:
- Free fast track physiotherapy service
- Free counselling and emotional support from our in-house Workplace Wellbeing Service
- A range of discounts for NHS staff
- Flexible working arrangements to support a work-life balance
- Lots of opportunities to access training and development
- A range of staff network groups, including our Rainbow Staff Network, Ethnically Diverse Staff Network Group and our newly launched Women's Staff Network Group
You can take a look at 10 reasons why we think you should choose SHSC as a place to work by clicking here.
Job description
Job responsibilities
Job description
Job title: Communications OfficerBand: 5Reports to: Communications ManagerAccountable to: Head of Communications
Job purpose
The Communications Officer will play a pivotal role in providing communications expertise across the organisation both internally and externally.
The role is key to enhancing communications and reputation with all stakeholders, including staff, members of the public and the media. The post holder will be responsible for leading a broad range of communications activities, including the management of communications channels, projects, events and campaigns.
A proactive attitude and the ability to build positive relationships with teams and individuals internal and external to the organisation, including journalists, is paramount.
General requirements
Minimum qualifications, knowledge, training and experience required for the post:
- Knowledge of communications, public relations, media relations and marketing communication techniques, approaches, procedures, acquired through training to relevant degree level or equivalent
- IT literacy fluent in MS Office.
Communication and relationship skills
- Excellent written and oral communication skills
- Ability to provide and interpret complex, sensitive information where co-operation, agreement, persuasion and negotiation is required
- Ability to influence and brief staff on marketing and communication issues
- Ability to brief media contacts
- Ability to work as a team as well as on own initiative
- Ability to work across organisational boundaries
- Ability to deal with potential conflict.
Analytical and judgement skills
- Analyse and compare options and justify decision making
- Ability to decide how to present articles for internal or external audiences
- Ability to decide on how to respond to media requests
- Problem solving ability to think creatively and laterally
- Evaluation of communications activities.
Planning and organisational skills
- Ability to develop and implement a wide range of communication activities
- Ability to arrange meetings, events, press conferences and photo calls
- Prioritise workload, work flexibly as a team or individual, under pressure with tight deadlines
- Ability to work in a busy environment with conflicting and ever changing priorities.
Physical skills
- Advanced use of IT packages.
Human Resources
- Demonstrate own activities to other staff in the communications team
- Organise media training
- Participate in performance review, supervision and undertake mandatory training and personal development as require of the post including competency development
- Train new members of staff on relevant databases and IT systems.
- Provide specialist communications advice to staffFinancial and physical resources
- Use equipment safely in accordance with manufacturers guidance and trust policies
- Adhere to trusts financial policies and procedures
- Purchase communications services and materials as required eg. print and design services
- Manage budgets for advertising and marketing materials
- Manage contracts with external suppliers and agencies.
Principal duties
- Play a leading role in developing, implementing and evaluating the communications strategy
- Lead in anticipating and responding to media enquiries in line with the trusts media policy, and within deadlines; write statements and brief journalists on key reputational issues. Support internal spokespeople at all levels of the organisation, including Trust Board members and other senior managers
- Research, write and issue media releases/photo calls and articles for core internal and external publications and newsletters within set deadlines
- Undertake in house graphic design as required to produce leaflets or posters
- Monitor press coverage and issue reports
- Organise Trust events such as Annual Public Meeting and annual staff awards
- Co-ordinate the production of internal and external publications liaising with designers, copywriting, editing, proof reading and print buying
- Provide effective communications advice and support across a range of communications activities, public relations, branding, advertising and corporate guidance
- Lead the development of communication tools, guidelines, protocols and policies
- Take photographs and video of trust events and publicity activities as required for internal and external use
- Support the effective management of the communications budget
- Develop and maintain internal and external website content
- Manage trust social media channels
- Co-ordinate, write and support entries to local, regional and national award opportunities
- Develop, support and implement local, regional and national campaigns internally and externally
- Lead the management and evaluation of internal communications channels
- Lead communications input internally to projects
- Provide communications advice and support to consultations and engagement activities.
Job description
Job responsibilities
Job description
Job title: Communications OfficerBand: 5Reports to: Communications ManagerAccountable to: Head of Communications
Job purpose
The Communications Officer will play a pivotal role in providing communications expertise across the organisation both internally and externally.
The role is key to enhancing communications and reputation with all stakeholders, including staff, members of the public and the media. The post holder will be responsible for leading a broad range of communications activities, including the management of communications channels, projects, events and campaigns.
A proactive attitude and the ability to build positive relationships with teams and individuals internal and external to the organisation, including journalists, is paramount.
General requirements
Minimum qualifications, knowledge, training and experience required for the post:
- Knowledge of communications, public relations, media relations and marketing communication techniques, approaches, procedures, acquired through training to relevant degree level or equivalent
- IT literacy fluent in MS Office.
Communication and relationship skills
- Excellent written and oral communication skills
- Ability to provide and interpret complex, sensitive information where co-operation, agreement, persuasion and negotiation is required
- Ability to influence and brief staff on marketing and communication issues
- Ability to brief media contacts
- Ability to work as a team as well as on own initiative
- Ability to work across organisational boundaries
- Ability to deal with potential conflict.
Analytical and judgement skills
- Analyse and compare options and justify decision making
- Ability to decide how to present articles for internal or external audiences
- Ability to decide on how to respond to media requests
- Problem solving ability to think creatively and laterally
- Evaluation of communications activities.
Planning and organisational skills
- Ability to develop and implement a wide range of communication activities
- Ability to arrange meetings, events, press conferences and photo calls
- Prioritise workload, work flexibly as a team or individual, under pressure with tight deadlines
- Ability to work in a busy environment with conflicting and ever changing priorities.
Physical skills
- Advanced use of IT packages.
Human Resources
- Demonstrate own activities to other staff in the communications team
- Organise media training
- Participate in performance review, supervision and undertake mandatory training and personal development as require of the post including competency development
- Train new members of staff on relevant databases and IT systems.
- Provide specialist communications advice to staffFinancial and physical resources
- Use equipment safely in accordance with manufacturers guidance and trust policies
- Adhere to trusts financial policies and procedures
- Purchase communications services and materials as required eg. print and design services
- Manage budgets for advertising and marketing materials
- Manage contracts with external suppliers and agencies.
Principal duties
- Play a leading role in developing, implementing and evaluating the communications strategy
- Lead in anticipating and responding to media enquiries in line with the trusts media policy, and within deadlines; write statements and brief journalists on key reputational issues. Support internal spokespeople at all levels of the organisation, including Trust Board members and other senior managers
- Research, write and issue media releases/photo calls and articles for core internal and external publications and newsletters within set deadlines
- Undertake in house graphic design as required to produce leaflets or posters
- Monitor press coverage and issue reports
- Organise Trust events such as Annual Public Meeting and annual staff awards
- Co-ordinate the production of internal and external publications liaising with designers, copywriting, editing, proof reading and print buying
- Provide effective communications advice and support across a range of communications activities, public relations, branding, advertising and corporate guidance
- Lead the development of communication tools, guidelines, protocols and policies
- Take photographs and video of trust events and publicity activities as required for internal and external use
- Support the effective management of the communications budget
- Develop and maintain internal and external website content
- Manage trust social media channels
- Co-ordinate, write and support entries to local, regional and national award opportunities
- Develop, support and implement local, regional and national campaigns internally and externally
- Lead the management and evaluation of internal communications channels
- Lead communications input internally to projects
- Provide communications advice and support to consultations and engagement activities.
Person Specification
Skills
Essential
- Demonstrable organisational skills
Qualifications
Essential
Experience
Essential
- Knowledge and experience of communications, public relations, media relations and marketing communication techniques, approaches and procedures
Person Specification
Skills
Essential
- Demonstrable organisational skills
Qualifications
Essential
Experience
Essential
- Knowledge and experience of communications, public relations, media relations and marketing communication techniques, approaches and procedures
Additional information
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
