Job summary
This is a really exciting opportunity to make your mark in a brand new NHS organisation in an interesting and influential post! The role will support our new Director of Communications, Marketing and Engagement and will work closely with senior colleagues internally and externally.
We are about to enter a new phase in our history as we become the new North London NHS Foundation Trust (NLFT) on 1 November 2024. This follows several years where Barnet, Enfield and Haringey Mental Health NHS Trust and Camden and Islington NHS Foundation Trust have been working together as the North London Mental Health Partnership, with a single Chair, Chief Executive and Executive Team. Our Communications Team and functions have already been integrated, as have most other corporate functions.
As we become the new North London NHS Foundation Trust on 1 November, we are seeking to appoint an experienced senior communications professional to the role of Assistant Director of Communications, Marketing and Engagement. The role will report to our new Director of Communications, Marketing and Engagement and will manage a team of seven Communications staff.
The post holder will support the further development of the new Trust's communications, marketing and engagement function, providing advice and expertise on all aspects of communications, marketing, staff and stakeholder engagement, and helping to maximise opportunities to promote the Trust's work and reputation.
Main duties of the job
The Post holder will lead and manage the Communications Team on a day to day basis in support of the Director of Communications, Marketing and Engagement, working both hands-on and strategically The post-holder will need to be able to influence and persuade senior colleagues on appropriate communications, marketing and engagement approaches, as well as deal confidently with journalists on high profile issues
The post holder will also be responsible for the execution of the Communications, Marketing and Engagement Strategy for the new North London NHS Foundation Trust, to increase the visibility and recognition of the Trust's brand and services and position us as the premier employer in mental health care in North London
About us
In order to meet the needs of the new Partnership services you may be required from time to time to work at different locations to your normal place of work. This may mean that you are required to work at any location that fall under Barnet, Enfield and Harringay Trust and Camden and Islington Trust. The Trust reserves the right to require staff to work at such other places or locations as it considers reasonable and necessary on a temporary or permanent basis.
Job description
Job responsibilities
- Lead on providing advice and management of all aspects of communications, marketing and engagement to build and maintain a positive reputation with internal colleagues and external stakeholders. This will include internal communications with staff, Governors and Members and external communications with service users, carers, regulators and commissioners, partner organisations, the general public and other local, regional and national stakeholders.
- Responsible for devising and implementing, with the support of colleagues, an effective media strategy to help build a strong brand identity and showcase the work of the Trust. Responsible for developing and delivering an ongoing media campaign which highlights our commitment to mental health care and staff wellbeing and emphasises what sets the NLFT apart, such as innovative clinical practices, research, a supportive work environment and career development opportunities
Please refer to the Job Description and Person Specification for further details.
Job description
Job responsibilities
- Lead on providing advice and management of all aspects of communications, marketing and engagement to build and maintain a positive reputation with internal colleagues and external stakeholders. This will include internal communications with staff, Governors and Members and external communications with service users, carers, regulators and commissioners, partner organisations, the general public and other local, regional and national stakeholders.
- Responsible for devising and implementing, with the support of colleagues, an effective media strategy to help build a strong brand identity and showcase the work of the Trust. Responsible for developing and delivering an ongoing media campaign which highlights our commitment to mental health care and staff wellbeing and emphasises what sets the NLFT apart, such as innovative clinical practices, research, a supportive work environment and career development opportunities
Please refer to the Job Description and Person Specification for further details.
Person Specification
Education and Qualifications
Essential
- Educated to masters level or equivalent level of experience of working at a senior level in a similar, specialist area.
Desirable
- Qualification in marketing or PR
Experience/ Knowledge
Essential
- Devising and executing successful Communications, Marketing and Engagement strategies and plans
- Significant experience of media management and developing strong and effective working relationships with the media at local and national level
Skills and Abilities
Essential
- Ability to analyse and interpret very complex issues where material is conflicting and drawn from multiple sources and where there is a need to interpret and draw comparisons
- Able to build effective working relationships with all key stakeholders, including senior managers, senior clinicians, service users and carers, colleagues, external partners and members of the public
Qualities
Essential
- Able to give attention to detail, while also able to think and work strategically
Person Specification
Education and Qualifications
Essential
- Educated to masters level or equivalent level of experience of working at a senior level in a similar, specialist area.
Desirable
- Qualification in marketing or PR
Experience/ Knowledge
Essential
- Devising and executing successful Communications, Marketing and Engagement strategies and plans
- Significant experience of media management and developing strong and effective working relationships with the media at local and national level
Skills and Abilities
Essential
- Ability to analyse and interpret very complex issues where material is conflicting and drawn from multiple sources and where there is a need to interpret and draw comparisons
- Able to build effective working relationships with all key stakeholders, including senior managers, senior clinicians, service users and carers, colleagues, external partners and members of the public
Qualities
Essential
- Able to give attention to detail, while also able to think and work strategically
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
