Digital Content Officer

Job description

Job responsibilities

Work closely with Communication colleagues, Improvement and Transformation colleagues, Service Leads for digital, Clinicians, Service Users and Co-production teams to create engaging website content. This will include designing of website copy, production of pages within the website content management system, utilising a range of interactive tools/widgets in the platform and designing an easy user journey.

Support the development of the Digital Platform. Work with Communications Team colleagues when designing new content, ensure information is accurate, quality assured and up to date - recognising these platforms as primary information sources for relevant audiences.

Identify opportunities for engaging video, animation and infographic content collaborating with communication colleagues to create scripts, key messages and design narratives.

Be an advocate to make digital accessible for all. Create copy and content in an accessible and clear way utilising best practice (WCAG and gov.uk designing content guidelines). Review, unify and redesign popular content from old websites. Follow the digital platform style guide, to ensure a consistent tone of voice and quality.

Ensure content, pages, materials and images have clear tags, descriptions, summaries alt text, links to other relevant content, keywords for SEO in the content management system.

Work with clinicians and service users to build positive relationships and using a consultative approach to extract key information, aims and themes to create copy and website content.

Support and co-ordinate of workshops/content generation sessions with staff and service users. Maintaining an effective feedback loop with co-creators through surveys, meetings, written feedback and calls.

Actively participate in UX/UI, feature and design sessions. Provide feedback to shape initial platform creation and further development throughout the life of the project.

Contribute to the wider digital platform project governance, taking on some project management and project support responsibilities for relevant work. Log and track progress of work in line with project requirements.

Work constructively with all members of the digital platform project team and communications team to ensure, as a team, we cover peaks and troughs in workload and maximise the potential of all our external and internal communications.

Communication

The post holder will have significant contact with a wide range of staff and partners, at all levels, in relation to content creation and Digital Platform Project objectives. This will require the post holder to understand and present complex and potentially sensitive information which will require persuasion and negotiation skills.

This post holder will therefore need to make decisions about how to present messages to internal and external audiences, and which communication tool to use to do this to best effect.

Key relationships will generally be with Communication colleagues, Improvement and Transformation colleagues, Service Leads for digital, Clinicians, Service Users and Co-production teams.

The post holder will handle, draft and interpret complex and sensitive information, liaising with senior staff/partners including making decisions about what the key messages are and how they are presented.

Support the development of relationships with subcontractors and other individuals and organisations providing Digital Platform development, interface and integration.

Please see Job Description for more details.

Person Specification

Qualifications and Training

Essential

• oEducated to degree level or can demonstrate equivalent experience

Desirable

• oExtra qualifications, courses or training in a copywriting, content creation, digital marketing or UX/UI design

Experience

Essential

• oDeveloping and maintaining websites, blogs, forums and/or internal intranets
• oTaking the lead to design and write engaging digital copy
• oUtilising digital tools through a variety of channels and platforms
• oCo-ordinating engagement/feedback and consultative conversations with colleagues and end users
• oExperience of having to influence colleagues at a service and/or organisation-wide basis

Desirable

• oKnowledge of NHS or public sector communications
• oUnderstanding of co-production and co-design
• oProject management experience
• oExposure to UX/UI design
• oExperience with content mapping
• oUnderstanding of WCAG 2.1 AAA and gov.uk accessibility guidance

Knowledge and Skills

Essential

• oStrong writing skills using appropriate tone of voice for a variety of audiences
• oExcellent organisation skills
• oFirst rate communication skills
• oProblem solver, with good analytical skills
• oStrong digital skills

Desirable

• oUse of website content management systems Umbraco and Sitefinity
• oUse Google Analytics, Google Tag Manager, Google Data Studio or Bit.ly to track engagement on materials and platforms
• oUse of a range of design software (preferably Canva, Piktochart, InDesign, Powtoon and Photoshop)

Certificate of Sponsorship

Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).

From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).

Employer details

Employer name

Cambridgeshire Community Services NHS Trust

Address

The Meadows

Unit 7/8, Meadow Park, Meadow Lane,

St Ives,

PE27 4LG

Employer's website

https://www.cambscommunityservices.nhs.uk/careers (Opens in a new tab)