Job summary
We are looking for a dynamic, creative individual that is searching for an exciting challenge in a fixed term contract role within our Norfolk and Waveney children and young people's services.
The Digital Communications Officer position is a creative role that looks to make the most of existing talents and help build new ones. By exposing the successful candidate to a wide range of creative and digital disciplines, we can offer an interesting and varied workload.
Main duties of the job
The Communications Team plays a vital role in developing, implementing and evaluating vibrant digital communication strategies and plans to support the successful delivery of the Trust's and Integrated Care System strategic objectives.
Based in Norwich (with opportunities for hybrid/flexible working) the post we are recruiting to will provide digital communications support, with an emphasis on innovative creative design to support our our Norfolk and Waveney children's health services and our Just One Norfolk digital platform.
Whether you're interested in design, social media, marketing, digital or writing, in the role you will be encouraged to develop your skills as a one-person communications toolkit!
Key duties will be
Creating of vibrant content including infographics/graphics, illustrations, animations, films, website/article/blog content, digital events and photographic collateral.
Work constructively with an incredible variety of professionals to shape designs and consult them on communication materials.
Creatively develop and experiment with new ways of marketing messages and tracking success through digital metrics.
About us
Rated 'Outstanding' by the Care Quality Commission, we are proud to provide high quality innovative services across most of the east of England that enable people to receive care closer to home and live healthier lives.
There's one reason why our services are outstanding - and that's our amazing staff - who, for the seventh year running, rated us incredibly highly in the national staff survey.
If you share our passion for innovative and high-quality care delivery, then please submit your application and join us on our exciting journey as a leading-edge specialist community provider. All are welcome to apply and our promise to you is a culture which prioritises staff engagement and development.
Job description
Job responsibilities
Work with communication colleagues, the Norfolk and Waveney digital lead and team, service leads, project leads, partnership members and co-production teams to achieve digital and communication objectives set out in related service programmes and promotional strategies. This will include the design and production of infographics/graphics, illustrations, animations, films, website/article/blog content, digital events and photographic collateral.
Produce vibrant and engaging collateral for traditional marketing and digital campaigning. Ensuring these materials are in line with NHS identity, CCS NHS Trust and Norfolk & Waveney children and young peoples branding and accessibility requirements. Liaising with partners and colleagues to ensure key messages are presented using a variety of media and to a range of external audiences.
Make the most of digital tools and traditional approaches to creatively develop new ways of marketing messages and tracking success through digital metrics. Be an advocate to make digital accessible for all. Help interpret communications data such as google analytics and social media metrics to quantify their value.
Proactively contribute to social media and digital channels, promoting positive messages about aligned services and encouraging two-way communication with target audiences.
Support the development of the Just One Norfolk digital platform and other digital and communication priorities. Work with Communications Team and Digital Team colleagues to design new content, ensure information is accurate, quality assured and up to date - recognising these platforms as primary information sources for relevant audiences.
Maintain and develop an active stakeholder database and network of colleagues that can share messages with appropriate audiences. Regularly search for new professional contacts, community influencers, social media groups, social media influencers as well any other online communities.
Work with clinicians and practitioners within aligned services and programmes to develop positive media coverage and raise reputational awareness. Help respond to general media contacts in line with agreed media protocols. Contribute to the management of press conferences, media interviews, photo-calls and visits and ensuring effective media monitoring.
Support Emergency Planning communication arrangements, taking an active role in responding to any major incident within Norfolk and Waveney.
Work constructively with all members of the communications team to ensure, as a team, we cover peaks and troughs in workload and maximise the potential of all our external and internal communications.
Please see Job Description for more details.
Job description
Job responsibilities
Work with communication colleagues, the Norfolk and Waveney digital lead and team, service leads, project leads, partnership members and co-production teams to achieve digital and communication objectives set out in related service programmes and promotional strategies. This will include the design and production of infographics/graphics, illustrations, animations, films, website/article/blog content, digital events and photographic collateral.
Produce vibrant and engaging collateral for traditional marketing and digital campaigning. Ensuring these materials are in line with NHS identity, CCS NHS Trust and Norfolk & Waveney children and young peoples branding and accessibility requirements. Liaising with partners and colleagues to ensure key messages are presented using a variety of media and to a range of external audiences.
Make the most of digital tools and traditional approaches to creatively develop new ways of marketing messages and tracking success through digital metrics. Be an advocate to make digital accessible for all. Help interpret communications data such as google analytics and social media metrics to quantify their value.
Proactively contribute to social media and digital channels, promoting positive messages about aligned services and encouraging two-way communication with target audiences.
Support the development of the Just One Norfolk digital platform and other digital and communication priorities. Work with Communications Team and Digital Team colleagues to design new content, ensure information is accurate, quality assured and up to date - recognising these platforms as primary information sources for relevant audiences.
Maintain and develop an active stakeholder database and network of colleagues that can share messages with appropriate audiences. Regularly search for new professional contacts, community influencers, social media groups, social media influencers as well any other online communities.
Work with clinicians and practitioners within aligned services and programmes to develop positive media coverage and raise reputational awareness. Help respond to general media contacts in line with agreed media protocols. Contribute to the management of press conferences, media interviews, photo-calls and visits and ensuring effective media monitoring.
Support Emergency Planning communication arrangements, taking an active role in responding to any major incident within Norfolk and Waveney.
Work constructively with all members of the communications team to ensure, as a team, we cover peaks and troughs in workload and maximise the potential of all our external and internal communications.
Please see Job Description for more details.
Person Specification
Qualifications and Training
Essential
- Educated to a degree level or can demonstrate equivalent experience.
Desirable
- Extra qualifications, courses or training in a creative art, design subject or digital discipline
Knowledge and Skills
Essential
- Excellent design and creative skills
- First rate communication skills
- Strong writing skills using appropriate tone of voice for a variety of audiences
- Problem solver, with good analytical skills
- Use of a range of design software (preferably Canva, Piktochart, Indesign, Powtoon and Photoshop)
Desirable
- Use WeVideo and Premiere Pro or alternatives to produce films content
- Use Google Analytics, Google Tag Manager, Google Data Studio or Bit.ly to track engagement on materials and platforms
Experience
Essential
- Utilising digital tools and social media through a variety of channels and platforms
- Designing and producing infographics/graphics, illustrations, animations, films, content and photographic collateral
- Writing media releases/case studies/blogs/website content and promoting through a variety of channels
- Developing and maintaining websites, blogs, forums and internal intranets
- Co-ordinating and designing successful newsletters and campaign material
- Experience of having to influence colleagues at a service and/or organisation-wide basis
Desirable
- Knowledge of NHS or public sector communications
- Knowledge of local services for available for families and children
Person Specification
Qualifications and Training
Essential
- Educated to a degree level or can demonstrate equivalent experience.
Desirable
- Extra qualifications, courses or training in a creative art, design subject or digital discipline
Knowledge and Skills
Essential
- Excellent design and creative skills
- First rate communication skills
- Strong writing skills using appropriate tone of voice for a variety of audiences
- Problem solver, with good analytical skills
- Use of a range of design software (preferably Canva, Piktochart, Indesign, Powtoon and Photoshop)
Desirable
- Use WeVideo and Premiere Pro or alternatives to produce films content
- Use Google Analytics, Google Tag Manager, Google Data Studio or Bit.ly to track engagement on materials and platforms
Experience
Essential
- Utilising digital tools and social media through a variety of channels and platforms
- Designing and producing infographics/graphics, illustrations, animations, films, content and photographic collateral
- Writing media releases/case studies/blogs/website content and promoting through a variety of channels
- Developing and maintaining websites, blogs, forums and internal intranets
- Co-ordinating and designing successful newsletters and campaign material
- Experience of having to influence colleagues at a service and/or organisation-wide basis
Desirable
- Knowledge of NHS or public sector communications
- Knowledge of local services for available for families and children
Additional information
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Employer details
Employer name
Cambridgeshire Community Services NHS Trust
Address
NHS Norfolk and Waveney Children & Young People's Health Services, Unit 3, Cringleford Business Centre
Intwood Road
Cringleford, Norfolk (with flexible/remote working options)
NR4 6AU
Employer's website
https://www.cambscommunityservices.nhs.uk/careers (Opens in a new tab)
