Job summary
Recruitment Marketing Manager
Full time, permanent role
Our Trust is undertaking a significant programme of change to improve recruitment and retention of staff for its mental health, learning disabilities and autism and community services directorates, to ensure that it becomes the best it can be for its patients by attracting and retaining the very best talent. As part of this exciting programme, a unique opportunity has arisen within our Communications and Engagement Team for a professional and experienced communicator to undertake a lead role in helping meet the ongoing demand to fill vacancies and ensure colleagues remain well connected, informed and involved to support long term retention.
We are looking for creative and experienced marketing professional to lead on developing engaging and innovative campaigns that truly excite our potential candidates, whatever the vacancy. The successful candidate will design integrated marketing and communications activities that are measurable and effective to support the recruitment and retention requirements, across a huge range of services. You will be adaptable with a broad range of experience, skills and knowledge, backed up by relevant professional qualifications.
PLEASE SEE ATTACHED DOC FOR FULL INFORMATION
Please note Trust interviews are currently taking place through Microsoft Teams, this can be downloaded either through the App Store or Google Play for use on your phone/tablet.
Main duties of the job
For more information on this role please see the attached support information. This will give you a better overview of the job role and requirements.
Work closely with the Head of Marketing and Stakeholder engagement to develop the Trust's strategy for a robust recruitment and retention marketing programme.
Act autonomously in regard of recruitment communication issues, seeking guidance where necessary.
Deliver innovative and creative campaigns, which are measured and deliver outstanding results
Provide expert support, coaching and influence of managers in relation to recruitment and retention communications.
About us
Subject to Parliamentary approval, from 1st April 2022 all NHS workers in England who have face to face contact with patients must be fully vaccinated against Covid-19. Only those with specified medical exemptions will be excluded from this requirement. Please consider this mandatory requirement when applying for this position.
Coventry and Warwickshire Partnership Trust provides a full range of expanding physical, mental health and learning disability services to children, young adults, adults and older adults over many sites across Coventry, Warwickshire and Solihull. Our services received an overall rating ofGood by the CQCand an Outstanding for care and compassion of which we are rightly proud. We have also been recognised both locally and nationally by receiving awards for the services we provide. Services are provided to a population of over one million people living in Coventry and Warwickshire and also a wider geographical area in some of our specialist services, we see on average around 5,000 patients every day.
We are proud that NHS England have named us aGlobal Digital Exemplar- one of only seven mental health trusts in the country to gain this status. This will allow us to transform patient care through new technologies.
We form part of theCoventry & Warwickshire Health and Care Partnershipwhich is made up of theNHS, local government and the third sector to integrate care and better meet our health and care needs now and in the future.
Job description
Job responsibilities
For more information on this role please see the attached support information. This will give you a better overview of the job role and requirements.
Qualifications
Essential
Public relations, Communications or Marketing Degree
Substantial experience at a middle or senior level in a large, complex organisation
Excellent organisational skills with the ability to respond effectively to multiple priorities, often as a matter of urgency.
Extensive experience of complex campaign management
Desirable
Evidence of continuing professional development
Member of CIPR or CIM
Experience of recruitment marketing.
Job description
Job responsibilities
For more information on this role please see the attached support information. This will give you a better overview of the job role and requirements.
Qualifications
Essential
Public relations, Communications or Marketing Degree
Substantial experience at a middle or senior level in a large, complex organisation
Excellent organisational skills with the ability to respond effectively to multiple priorities, often as a matter of urgency.
Extensive experience of complex campaign management
Desirable
Evidence of continuing professional development
Member of CIPR or CIM
Experience of recruitment marketing.
Person Specification
Qualifications
Essential
- Educated to degree level, relevant discipline preferable. Post graduate diploma or equivalent in digital communications desirable.
Knowledge and skills
Essential
- Expert working knowledge of website and intranet development.
- Experience and understanding of a wide number of innovative, digital applications relevant to recruitment and retention
- Expert working knowledge of various IT packages including Microsoft Office and Adobe creative suite
- Ability to understand and assimilate complex information about technical developments relating to the roles and positions and translate this information for a lay audience.
- To be able to work on multiple projects at one time.
- Strong writing skills
- Maintain and advise others on appropriate communications processes, practices and standards
- A proactive, positive and methodical approach to problem solving and flexible approach to working as part of one team.
- A proactive, positive and methodical approach to problem solving and flexible approach to working as part of one team.
- Capacity to be flexible and adapt to a fast paced, changing environment.
Experience
Essential
- Significant experience of managing and developing a medium to large sized website representing a high profile organisation.
- Experience of project work to develop a website, including the introduction of a new design, structure and content.
- Extensive experience of using a variety of Content Management Systems (CMS).
- Extensive experience of managing social media channels, such as Facebook, Twitter etc.
- Extensive experience of production of digital content for a website, such as video, podcasts, blogs and photography.
- Experience of using a web analytical programme to assess the websites' performance.
- Ability to analyse statistical results and monitor web trends and present recommendations.
Person Specification
Qualifications
Essential
- Educated to degree level, relevant discipline preferable. Post graduate diploma or equivalent in digital communications desirable.
Knowledge and skills
Essential
- Expert working knowledge of website and intranet development.
- Experience and understanding of a wide number of innovative, digital applications relevant to recruitment and retention
- Expert working knowledge of various IT packages including Microsoft Office and Adobe creative suite
- Ability to understand and assimilate complex information about technical developments relating to the roles and positions and translate this information for a lay audience.
- To be able to work on multiple projects at one time.
- Strong writing skills
- Maintain and advise others on appropriate communications processes, practices and standards
- A proactive, positive and methodical approach to problem solving and flexible approach to working as part of one team.
- A proactive, positive and methodical approach to problem solving and flexible approach to working as part of one team.
- Capacity to be flexible and adapt to a fast paced, changing environment.
Experience
Essential
- Significant experience of managing and developing a medium to large sized website representing a high profile organisation.
- Experience of project work to develop a website, including the introduction of a new design, structure and content.
- Extensive experience of using a variety of Content Management Systems (CMS).
- Extensive experience of managing social media channels, such as Facebook, Twitter etc.
- Extensive experience of production of digital content for a website, such as video, podcasts, blogs and photography.
- Experience of using a web analytical programme to assess the websites' performance.
- Ability to analyse statistical results and monitor web trends and present recommendations.
