Wellbeing for Life Digital Engagement Officer

County Durham & Darlington NHS Foundation Trust

This job is now closed

Job summary

An exciting opportunity for a Digital Engagament Officer is available within the WBFL services. In summary you will be be proactive, innovative and autonomous in the continual development and updating of the Wellbeing Services websites, social media platforms and in the production of both internal and external communications, including internal and external quarterly newsletters. You will also apply the same high standards to the production of a monthly internal bulletin and demonstrate creativity, innovation and imagination in engaging with different target audiences.

Main duties of the job

The main dimesions of the role are

Responsible for the day to day planning and roll out of the digital engagement, communication and marketing plan.

To act independently and proactively to manage the digital workload in accordance with the service policies and procedures.

To act as a contact point for the team including managing social media and website comments and providing appropriate responses in relation to the digital communication and marketing plan.

To liaise with internal and external stakeholders for the purposes of digital engagement material and assets.

Any other activities associated within the dimensions of the role

About us

We are one of the largest integrated care providers in England. Over 7,000 Staff serve a population of around 650,000 people in the North East,

We provide hospital services from two acute sites - Darlington Memorial Hospital and University Hospital of North Durham. We have a centre for planned care in Bishop Auckland and provide care from community hospitals in Chester-le-Street, Shotley Bridge, Barnard Castle, Sedgefield and Weardale as well as over 80 other community based settings and providing care in patients' homes.

At County Durham and Darlington NHS Foundation Trust our aim is to always deliver excellent care with compassion to deliver the highest quality of care our patients deserve. We value the personal skills, experiences and qualities that individuals bring to the Trust; creating an inclusive working environment to attract talented people who feel motivated, involved and able to influence the future direction of our services. The wellbeing of staff is important to us; we have a dedicated Health and Wellbeing team who provide support on a range of topics.

We particularly welcome applications from disabled and Black, Asian and Minority Ethnic (BAME) candidates as BAME and disabled people are currently under-represented

Full Job Descriptions can be found in the adverts supporting documents

Date posted

16 September 2022

Pay scheme

Agenda for change

Band

Band 3

Salary

£21,730 to £23,177 a year

Contract

Permanent

Working pattern

Full-time

Reference number

C9439-22-8665

Job locations

Willington Health Centre

Chapel Street

Willington

Durham

DL15 0EQ

Job description

Job responsibilities

To direct the work of the digital engagement and marketing team and be responsible for team workload but not directly line manage them. (see organisational chart below).

To take on the role of moderation and production of content posted/uploaded to the various service websites and social media platforms e.g. Facebook, Instagram, Twitter and YouTube.

To operate efficient and up-to-date administrative systems for all office tasks.

Collating and reporting on statistics regarding engagement via social platforms necessary for the Senior Management Team.

To prioritise own workload to meet the needs of the team and ensure all deadlines are met.

To provide cover as required during absence of colleagues.

To produce, edit and co-ordinate the development of the quarterly internal newsletter.

To produce, edit and co-ordinate the development of the quarterly external newsletter.

To collect standardised information and produce a monthly bulletin of new members of staff and staff who have recently left.

To contribute creative and engaging ideas and solutions to tasks and highlight potential opportunities.

To develop, produce, compile and maintain a central repository for assets including photo libraries, videos and any other appropriate media and tools.

To monitor current trends in social media engagement, feeding back to the Digital Engagement Team (DET) ideas and suggestions on new ways of communicating and engaging with audiences.

Supporting the organization in the delivery of different engagement events.

Coordinating photo and filming opportunities.

Supporting all PR, engagement and communications activities.

To assist development and review of systems to provide assurance that the service is up to date and using best practice in relation to communications and client/ public engagement.

To offer advice and guidance to staff from the wider Wellbeing Services regarding communications and engagement activities.

Proof reading of materials to ensure the highest degree of accuracy, including occasional requirement for prolonged concentration, amendments of material received or seeking clarification from the assets source.

Be professional at all times when in contact and engaging with service users, peers and stakeholders regardless of platform or location.

To act as a “roving reporter” facilitating the gathering of material and assets required for the role.

Any other duties commensurate with band.

Job description

Job responsibilities

To direct the work of the digital engagement and marketing team and be responsible for team workload but not directly line manage them. (see organisational chart below).

To take on the role of moderation and production of content posted/uploaded to the various service websites and social media platforms e.g. Facebook, Instagram, Twitter and YouTube.

To operate efficient and up-to-date administrative systems for all office tasks.

Collating and reporting on statistics regarding engagement via social platforms necessary for the Senior Management Team.

To prioritise own workload to meet the needs of the team and ensure all deadlines are met.

To provide cover as required during absence of colleagues.

To produce, edit and co-ordinate the development of the quarterly internal newsletter.

To produce, edit and co-ordinate the development of the quarterly external newsletter.

To collect standardised information and produce a monthly bulletin of new members of staff and staff who have recently left.

To contribute creative and engaging ideas and solutions to tasks and highlight potential opportunities.

To develop, produce, compile and maintain a central repository for assets including photo libraries, videos and any other appropriate media and tools.

To monitor current trends in social media engagement, feeding back to the Digital Engagement Team (DET) ideas and suggestions on new ways of communicating and engaging with audiences.

Supporting the organization in the delivery of different engagement events.

Coordinating photo and filming opportunities.

Supporting all PR, engagement and communications activities.

To assist development and review of systems to provide assurance that the service is up to date and using best practice in relation to communications and client/ public engagement.

To offer advice and guidance to staff from the wider Wellbeing Services regarding communications and engagement activities.

Be professional at all times when in contact and engaging with service users, peers and stakeholders regardless of platform or location.

To act as a “roving reporter” facilitating the gathering of material and assets required for the role.

Any other duties commensurate with band.

Person Specification

Experience

Essential

Producing marketing materials for digital distribution.
Experience in scheduling and organising social media campaigns.

Desirable

Experience of office/ business practices and procedures.

Special Requirements

Essential

Flexible, enthusiastic, professional and motivated approach.
Able to travel independently across County Durham.

Qualifications

Essential

Marketing / communication or media qualification to at least NVQ Level 3 or demonstrable relevant experience

Desirable

IT qualification (ECDL or similar)

Special Skills and Knowledge

Essential

Working knowledge of Microsoft Office.
In-depth knowledge and experience of a variety of social media platforms.
Ability to produce accurate, engaging and subject specific marketing materials.
Excellent communication skills both written and oral.
Ability to manage competing pressures.
Ability to prioritise own workload and act on own initiative.
Ability to work as part of a team as well as independently and autonomously.

Desirable

Knowledge of graphic design.
Use of authoring software, e.g. Canva/ Vyond or similar.
Proof reading and editing documents.
Video and photo editing software.

Person Specification

Experience

Essential

Producing marketing materials for digital distribution.
Experience in scheduling and organising social media campaigns.

Desirable

Experience of office/ business practices and procedures.

Special Requirements

Essential

Flexible, enthusiastic, professional and motivated approach.
Able to travel independently across County Durham.

Qualifications

Essential

Marketing / communication or media qualification to at least NVQ Level 3 or demonstrable relevant experience

Desirable

IT qualification (ECDL or similar)

Special Skills and Knowledge

Essential

Working knowledge of Microsoft Office.
In-depth knowledge and experience of a variety of social media platforms.
Ability to produce accurate, engaging and subject specific marketing materials.
Excellent communication skills both written and oral.
Ability to manage competing pressures.
Ability to prioritise own workload and act on own initiative.
Ability to work as part of a team as well as independently and autonomously.

Desirable

Knowledge of graphic design.
Use of authoring software, e.g. Canva/ Vyond or similar.
Proof reading and editing documents.
Video and photo editing software.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.