Job summary
At RUHX, we're more than a hospital charity. We go further to give every patient the extra extraordinary care they deserve, while supporting our staff to do what they do best and furthering innovation within our hospitals. We're out there in our community, collaborating with the people and organisations who drive real change. We're making sure that every penny we raise goes towards improving health, happiness and wellbeing for everyone in Bath and beyond. Because together, we have the power to do more.
This is a fantastic opportunity to join our team as our new Individual Giving Officer. This brand new role will support the delivery of Individual Giving and Donations in Memory campaigns across acquisition and retention of new supporters including door drops, direct mail appeals, digital, staff lottery, stewardship materials and supporter journeys.
Main duties of the job
No two days in our team are the same and we are flexible about where you work. We split our time evenly between working at home and in the office as well as being out and about in our community. You will need bags of initiative, creativity, be innovative, brave and positive.
You will be responsible for marketing campaign planning, testing, creative development, researching content and images for new appeals, agency management and delivery, making sure that any appeal is run efficiently and effectively from start to finish.
You will play a key role in developing digital fundraising activities within the charity to maximise income, supporter acquisition and retention through digital channels, including social media. Support engaging content creation, frictionless donations on digital channels, and the RUHX website content management system
It would be great if you have experience in fundraising and/or marketing with experience of digital and off line channels. We will help support you to develop a career in the charity sector whilst being part of an ambitious team going further to give every patient the extra extraordinary care they deserve in in our community.
About us
At the RUH we're proud to put people at the heart of what we do, working together as one team to make a difference for our patients, each other, and our community. No matter what your role is, we value everyone's contribution in supporting the exceptional, person-centred care we pride ourselves on.
We are committed to creating a compassionate and inclusive environment. This can be seen in our growing community of staff networks - celebrating successes and creating opportunities to listen and learn. We value our differences, champion kindness and civility, and truly believe that diversity makes us stronger.
A culture of learning, developing and innovating is the thread that runs throughout our whole organisation. We want to support you to thrive, taking your career to its full potential.
We value staff wellbeing, with a well-established programme of support. We believe in a holistic approach spanning all aspects of living a healthy life, including physical, emotional, spiritual and financial wellbeing. We've even got a pool!
We are committed to supporting you and hope you want to join our team. In the meantime, find out more about living and working the beautiful historic city of Bath, learn about our extensive package of staff benefits, and read about how we're providing healthcare fit for the future with the landmark Dyson Cancer Centre and our passion for research.
Job description
Job responsibilities
Please find attached detailed person specification and job description for further information on the role.
Job description
Job responsibilities
Please find attached detailed person specification and job description for further information on the role.
Person Specification
Qualifications
Essential
- Educated to graduate level or equivalent, appropriate work experience
- Evidence of continuing professional development
- Excellent standard of English, both written, spoken and grammar
Desirable
- Business / charity marketing, sales or fundraising qualification
- Member of Institute of Fundraising
Knowledge
Essential
- o2 years experience of working in individual giving and/ or digital fundraising including managing and delivering recruitment & retention projects and from initiation to completion on own.
- Experience of leading on the design and production of high quality marketing materials and resources to support individual giving, donation in memory and other digital fundraising activities
- Experience in developing and delivering marketing plans including charity media relations, social media and digital marketing.
- Knowledge and experience of social media, website content management systems, google analytics and Raisers EdgeNXT relationship management database.
- Experience of team working in a fundraising team and hybrid office/ remote working environment.
Desirable
- Experience of working in NHS
- Experience of setting, managing and reporting on income and expenditure budgets.
- Sound understanding of charity law, GDPR, fundraising regulations and best practice relating to individual giving, donations in memory, regular giving and mid-value giving.
Skills
Essential
- Ability to use own initiative and to escalate issues in a timely manner where unable to resolve an issue personally.
- Flexible team player with the ability to prioritise and organise a changing workload and work systematically towards deadlines. High attention to detail and an ability to see a task through to fruition with minimal supervision.
- Ability to use storytelling to communicate a compelling case for support in a way that is comprehensible to supporters and volunteers via a range of channels including public speaking, written communications, social media, telephone and face to face conversations.
- Advanced Keyboard skills, including good Microsoft Word, and Excel
- Ability to maintain confidentiality at all times, dealing with supporter data and patient stories.
- An understanding of the Data Protection Act, GDPR and Fundraising regulations and best practice.
Person Specification
Qualifications
Essential
- Educated to graduate level or equivalent, appropriate work experience
- Evidence of continuing professional development
- Excellent standard of English, both written, spoken and grammar
Desirable
- Business / charity marketing, sales or fundraising qualification
- Member of Institute of Fundraising
Knowledge
Essential
- o2 years experience of working in individual giving and/ or digital fundraising including managing and delivering recruitment & retention projects and from initiation to completion on own.
- Experience of leading on the design and production of high quality marketing materials and resources to support individual giving, donation in memory and other digital fundraising activities
- Experience in developing and delivering marketing plans including charity media relations, social media and digital marketing.
- Knowledge and experience of social media, website content management systems, google analytics and Raisers EdgeNXT relationship management database.
- Experience of team working in a fundraising team and hybrid office/ remote working environment.
Desirable
- Experience of working in NHS
- Experience of setting, managing and reporting on income and expenditure budgets.
- Sound understanding of charity law, GDPR, fundraising regulations and best practice relating to individual giving, donations in memory, regular giving and mid-value giving.
Skills
Essential
- Ability to use own initiative and to escalate issues in a timely manner where unable to resolve an issue personally.
- Flexible team player with the ability to prioritise and organise a changing workload and work systematically towards deadlines. High attention to detail and an ability to see a task through to fruition with minimal supervision.
- Ability to use storytelling to communicate a compelling case for support in a way that is comprehensible to supporters and volunteers via a range of channels including public speaking, written communications, social media, telephone and face to face conversations.
- Advanced Keyboard skills, including good Microsoft Word, and Excel
- Ability to maintain confidentiality at all times, dealing with supporter data and patient stories.
- An understanding of the Data Protection Act, GDPR and Fundraising regulations and best practice.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
