Job summary
Please note that this role is advertised on behalf of Atlas BFW Management Ltd (Atlas), a wholly-owned subsidiary of Blackpool Teaching Hospitals NHS Foundation Trust and as such, successful applicant(s) will be on Atlas Terms and Conditions. For further information about Atlas, please visit: www.bfwml.co.uk
To work within the Corporate Services Division to lead the creation and development of Atlas BFW Management Ltd (Atlas) communication, engagement and marketing strategies, overall branding and image and to drive the respective implementation plans in conjunction with the Senior Leadership Team (SLT) and other operational managers across the organisation.
Main duties of the job
The post involves the provision of effective communications advice and support to the SLT and operational management teams, as well as managing multiple projects with key stakeholders within the business incorporating a variety of deliverables across the full communications, engagement, marketing and customer service mix.
The post holder will be responsible for brand development and management. This involves the development of Atlas' brand positioning - ensuring the brand remains recognisable, up to date and exciting to customers and ensures that branding is consistent across all corporate literature and content.
About us
The Company, which began trading in March 2017, was established as a wholly owned subsidiary company of Blackpool Teaching Hospitals NHS Foundation Trust and provides fully managed healthcare facilities services, including medical devices management, capital and estates services and facilities management, to clients across the Fylde Coast and North West region.
Over the last four years we have developed and strengthened the services we provide, with an aim to provide the best high quality cost-effective property and facilities services across the North West.
Our profits are used to both help grow the business and to enhance our clients' service provision and during the recent COVID-19 pandemic we have been proud to support our clients' front line clinical services by helping to provide the best possible environment for their patients, service users, customers, staff and visitors.
Atlas enjoys the opportunities to develop and grow which it is afforded as an independent company; however, as a wholly owned subsidiary of an NHS organisation, the Company also remains committed to upholding the NHS core values of ethics, honesty and integrity. In addition, we use our unique position to develop and enhance collaborative integrated working with partners across the local health economy wherever possible.
Job description
Job responsibilities
- To lead the development and implementation of the organisations internal and external communication, engagement and marketing strategies and associated delivery plans. To effectively communicate these across all internal departments and external stakeholders appropriately.
- Provide strategic communications, reputation management counsel and marketing advice to SLT and other operational managers across the organisation to deliver innovative and engaging activities to support their projects.
- To lead the development of and champion a proactive organisational culture working effectively with the SLT and operational management teams.
- To encourage a culture of employee involvement and openness and lead regular staff meetings as part of the sustainable development of two-way communication across the organisation.
- To produce and circulate the staff survey across the organization and to produce and communicate a comprehensive analysis of results. To lead qualitative workshops and to assist in the development and implementation of employee engagement plans in conjunction with the SLT and operational management teams.
- Lead the design, development and implementation of the client communications, engagement and marketing strategies and work effectively with the SLT and operational management teams to influence and drive improvements as required.
- Lead the development of the organisations brand positioning and strategy to support the companys goals and to act as a brand guardian implementing consistent communications across all marketing channels. To develop close relationships with key journalists, writers, broadcasters and influencers.
- Directs and controls the quality and consistency of all internal and external company literature. To manage Atlas online presence and ensure the company website is maintained and a social media strategy is put in place
- To monitor and analyse competitor activity and provide recommendations to SLT on product trends and opportunities including opportunities for partnership, sponsorship and advertising.
- To comply with BFW Management Ltd agreed policies and procedures including but not limited to Health and Safety, and Equal Opportunities Policies, the Data Protection Act, Freedom of Information Act, Financial Management Regulations and other relevant NHS and Government Regulations, Directives and priorities.
- To undertake any other reasonable tasks, duties and responsibilities as directed to meet the needs of the business and appropriate to the level of the post subject to any reasonable adjustments under the Disability Discrimination Act 1995 as incorporated into the Equality Act 2010.
Job description
Job responsibilities
- To lead the development and implementation of the organisations internal and external communication, engagement and marketing strategies and associated delivery plans. To effectively communicate these across all internal departments and external stakeholders appropriately.
- Provide strategic communications, reputation management counsel and marketing advice to SLT and other operational managers across the organisation to deliver innovative and engaging activities to support their projects.
- To lead the development of and champion a proactive organisational culture working effectively with the SLT and operational management teams.
- To encourage a culture of employee involvement and openness and lead regular staff meetings as part of the sustainable development of two-way communication across the organisation.
- To produce and circulate the staff survey across the organization and to produce and communicate a comprehensive analysis of results. To lead qualitative workshops and to assist in the development and implementation of employee engagement plans in conjunction with the SLT and operational management teams.
- Lead the design, development and implementation of the client communications, engagement and marketing strategies and work effectively with the SLT and operational management teams to influence and drive improvements as required.
- Lead the development of the organisations brand positioning and strategy to support the companys goals and to act as a brand guardian implementing consistent communications across all marketing channels. To develop close relationships with key journalists, writers, broadcasters and influencers.
- Directs and controls the quality and consistency of all internal and external company literature. To manage Atlas online presence and ensure the company website is maintained and a social media strategy is put in place
- To monitor and analyse competitor activity and provide recommendations to SLT on product trends and opportunities including opportunities for partnership, sponsorship and advertising.
- To comply with BFW Management Ltd agreed policies and procedures including but not limited to Health and Safety, and Equal Opportunities Policies, the Data Protection Act, Freedom of Information Act, Financial Management Regulations and other relevant NHS and Government Regulations, Directives and priorities.
- To undertake any other reasonable tasks, duties and responsibilities as directed to meet the needs of the business and appropriate to the level of the post subject to any reasonable adjustments under the Disability Discrimination Act 1995 as incorporated into the Equality Act 2010.
Person Specification
EDUCATION
Essential
- Degree or equivalent qualification in in journalism, public relations or marketing
Desirable
- Member of professional body, such as the CIM, CIPR, CICC
Knowledge and experience general
Essential
- Excellent oral and written communication skills
- Ability to interpret and communicate complex information effectively
- Excellent planning and organisational skills
- Professional approach to project management
- Keyboard skills for designing publications and presentations
- Organising events from their conception to execution
- Intermediate IT skills including the ability to use MS Office Suite including MS Projects, Visio and SharePoint
- Experience in managing websites and using CMS
- Managing external agencies
Desirable
- Accounting or budgeting experience
- Experience of analysing data and producing summary reports
Knowledge and experince specialist
Essential
- Completed training courses/programmes in effective communication and marketing.
- Proven experience working in a media, public relations or communications role.
- Demonstrable experience of implementing proactive internal communication strategies
- Experience in creating and implementing engagement strategies and action plans
- Experience of editing and producing a wide range of communication materials
Desirable
- Completed comprehensive training courses in formal project management methodology, e.g. PRINCE2 at practitioner level or equivalent
Person Specification
EDUCATION
Essential
- Degree or equivalent qualification in in journalism, public relations or marketing
Desirable
- Member of professional body, such as the CIM, CIPR, CICC
Knowledge and experience general
Essential
- Excellent oral and written communication skills
- Ability to interpret and communicate complex information effectively
- Excellent planning and organisational skills
- Professional approach to project management
- Keyboard skills for designing publications and presentations
- Organising events from their conception to execution
- Intermediate IT skills including the ability to use MS Office Suite including MS Projects, Visio and SharePoint
- Experience in managing websites and using CMS
- Managing external agencies
Desirable
- Accounting or budgeting experience
- Experience of analysing data and producing summary reports
Knowledge and experince specialist
Essential
- Completed training courses/programmes in effective communication and marketing.
- Proven experience working in a media, public relations or communications role.
- Demonstrable experience of implementing proactive internal communication strategies
- Experience in creating and implementing engagement strategies and action plans
- Experience of editing and producing a wide range of communication materials
Desirable
- Completed comprehensive training courses in formal project management methodology, e.g. PRINCE2 at practitioner level or equivalent
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
