Job summary
Please note that this post is fixed term: 12 months (Maternity Cover).
Reporting directly to the Director of Corporate Affairs, the Head of Communications will be the Trust's professional communications lead accountable for all aspects of internal and external communications and contribute to managing the profile and reputation of the Trust.
The post holder will lead on providing advice and management of all aspects of communications to build and maintain a positive reputation with colleagues, key stakeholders, patients, partners and the public. This will include responsibility for internal colleague communications and external communications with partner organisations, local, regional and national stakeholders.
The role will require close liaison with the Trust's Foundations for our future Programme to support the development and delivery of a communications and engagement strategy and associated plans relating to the significant programme underway across the Trust.
Main duties of the job
Ensuring colleagues, Trust members and partner stakeholders are kept informed of key strategic issues related to the Trust
Developing constructive relationships with the public and media.
Leading and developing communications across the trust and with its partners on the significant transformation and reconfiguration plans
Representing the trust in sensitive and political situations, delivering difficult messages where required to high-level audiences.
Coordinating communications activities in support of key projects and supporting colleagues to manage the strategic public relation impacts of decisions.
Developing and delivering communications plans to support strategic objectives.
Management of the delegated communications budget and supervision / line management of a colleagues within the communications team.
Providing expert advice, guidance and support to members of staff in any dealings they have with the media and to ensure senior members of staff have appropriate support and training.
Leading and advising on reputation management, working with communications teams across partners and regulators to align communication messages.
About us
We employ more than 6,500 staffwho deliver compassionate care from our two main hospitals,Calderdale Royal Hospital and Huddersfield Royal Infirmary as well as in community sites, healthcentres and in patients' homes. We also are incredibly proud to have almost 150 volunteers here at CHFT.
We provide a range of services including urgent and emergency care; medical; surgical; maternity; gynaecology; critical care; children's and young people's services; end of life care and outpatient and diagnostic imaging services.
We provide community health services, including sexual health services in Calderdale from Calderdale Royal and local health centres. These include Todmorden Health Centre and Broad Street Plaza.
We continue to modernise and invest in our health services to build on our strong reputation.Foundation trusts are public leaders in improving quality in health services. They are part of the NHS- yet decisions about what they do and how they do it are driven by independent boards. Boardslisten to their Council of Governors and respond to the needs of their members - patients, staff andthe local community.
Foundation trusts provide what the health service wants, yet are also free to invest quickly in thechanges to the local community needs, in striving to be the best, and in putting their patients first.
Job description
Job responsibilities
The post holder will be responsible for managing the work of the Trusts communications function and service offer and this includes line management and budget responsibility for communications support staff.
Key Areas of Responsibility:
Responsibilities include:
Ensuring colleagues, Trust members and partner stakeholders are kept informed of key strategic issues related to the Trust.
Creating ongoing opportunities for people to contribute ideas and share good practice through a range of communication channels.
Developing constructive relationships with the public and media.
Leading and developing communications across the trust and with its partners on the significant transformation and reconfiguration plans
Representing the trust in sensitive and political situations, delivering difficult messages where required to high-level audiences.
Handling highly complex, sensitive, and contentious information, including presenting information about projects and dependencies to a wide range of internal and external stakeholders in formal settings (for example this could relate to service and reconfiguration plans, patient complaints, coroner inquests, crisis management scenarios etc)
Coordinating communications activities in support of key projects and supporting colleagues to manage the strategic public relation impacts of decisions.
Developing and delivering communications plans to support strategic objectives.
Management of the delegated communications budget and supervision / line management of a colleagues within the communications team.
Providing expert advice, guidance and support to members of staff in any dealings they have with the media and to ensure senior members of staff have appropriate support and training.
Leading and advising on reputation management, working with communications teams across partners and regulators to align communication messages.
Undertaking research to prepare and agree reactive and proactive media statements, identifying media spokespeople and collate and analyse media coverage.
Lead the development of and manage the content for all communication channels as well as specific projects.
Identify proactive media opportunities, patient stories and experience to ensure the trusts aims are heard, understood and relevant.
Lead development of the trusts website, intranet and increased use of social media to positively promote reputation, including analysis and reporting mechanisms.
Provide oversight of communications materials produced by ensuring outputs support strategic priorities, appropriate brand application and reputation management.
Job description
Job responsibilities
The post holder will be responsible for managing the work of the Trusts communications function and service offer and this includes line management and budget responsibility for communications support staff.
Key Areas of Responsibility:
Responsibilities include:
Ensuring colleagues, Trust members and partner stakeholders are kept informed of key strategic issues related to the Trust.
Creating ongoing opportunities for people to contribute ideas and share good practice through a range of communication channels.
Developing constructive relationships with the public and media.
Leading and developing communications across the trust and with its partners on the significant transformation and reconfiguration plans
Representing the trust in sensitive and political situations, delivering difficult messages where required to high-level audiences.
Handling highly complex, sensitive, and contentious information, including presenting information about projects and dependencies to a wide range of internal and external stakeholders in formal settings (for example this could relate to service and reconfiguration plans, patient complaints, coroner inquests, crisis management scenarios etc)
Coordinating communications activities in support of key projects and supporting colleagues to manage the strategic public relation impacts of decisions.
Developing and delivering communications plans to support strategic objectives.
Management of the delegated communications budget and supervision / line management of a colleagues within the communications team.
Providing expert advice, guidance and support to members of staff in any dealings they have with the media and to ensure senior members of staff have appropriate support and training.
Leading and advising on reputation management, working with communications teams across partners and regulators to align communication messages.
Undertaking research to prepare and agree reactive and proactive media statements, identifying media spokespeople and collate and analyse media coverage.
Lead the development of and manage the content for all communication channels as well as specific projects.
Identify proactive media opportunities, patient stories and experience to ensure the trusts aims are heard, understood and relevant.
Lead development of the trusts website, intranet and increased use of social media to positively promote reputation, including analysis and reporting mechanisms.
Provide oversight of communications materials produced by ensuring outputs support strategic priorities, appropriate brand application and reputation management.
Person Specification
QUALIFICATIONS / TRAINING
Essential
- Educated to degree level or equivalent plus training and/or experience in communications field to master's level equivalent.
- Evidence of commitment to continually update professional practice.
Desirable
- Recognised post graduate qualification in public relations / marketing / communications
KNOWLEDGE, EXPERIENCE & EXPERTISE
Essential
- Knowledge of communications, public relations, journalism and marketing communications techniques, approaches, procedures, health service communications, organisation, project management, external political environment
- Experience of delivering a high quality external, internal and digital communications function across a complex organisation
- Previous demonstrable experience in a comparable role working at a senior level in communications, public relations, journalism and/or marketing
- Reputation management and ability to demonstrate personal credibility to a range of stakeholders.
- Producing a wide range of information for different audiences in a variety of formats
- Direct experience of working with (proactively and reactively) and influencing the media
- High level of IT competency including digital systems and packages
- Ability to prioritise workloads and work autonomously in a fast-changing environment
- Highly resilient with the ability to cope under pressure
- Demonstrates a commitment to partnership working and the wider interests of the health services
Desirable
- Leading, developing and delivering managing marketing, and communications
- Experience of working on large scale change projects or with a regional or national profile
- Experience and knowledge of communications within the NHS and/or public sector
- Working in a large, complex organisation
- Experience of working with external agencies
- Ability to influence and negotiate change within a complex external environment
- Knowledge and understanding of the NHS principles and values as set out in the NHS constitution
- Considerate of health and social care principles and can promote integration locally and regionally
COMMUNICATION AND RELATIONSHIPS (INCLUDING MANAGEMENT RESPONSIBILITIES)
Essential
- Exceptional written and oral communication skills
- Team player with strong leadership qualities
- Experience of leading and managing teams
- Ability to deal with sensitive and/or confidential information and deal with potential conflict of opinions
- Highly politically astute
- Committed to ensuring that the organisation values diversity and promotes quality and inclusivity in all aspects of the business
Desirable
- Knowledge of house/branding styles and NHS corporate image guidelines
Person Specification
QUALIFICATIONS / TRAINING
Essential
- Educated to degree level or equivalent plus training and/or experience in communications field to master's level equivalent.
- Evidence of commitment to continually update professional practice.
Desirable
- Recognised post graduate qualification in public relations / marketing / communications
KNOWLEDGE, EXPERIENCE & EXPERTISE
Essential
- Knowledge of communications, public relations, journalism and marketing communications techniques, approaches, procedures, health service communications, organisation, project management, external political environment
- Experience of delivering a high quality external, internal and digital communications function across a complex organisation
- Previous demonstrable experience in a comparable role working at a senior level in communications, public relations, journalism and/or marketing
- Reputation management and ability to demonstrate personal credibility to a range of stakeholders.
- Producing a wide range of information for different audiences in a variety of formats
- Direct experience of working with (proactively and reactively) and influencing the media
- High level of IT competency including digital systems and packages
- Ability to prioritise workloads and work autonomously in a fast-changing environment
- Highly resilient with the ability to cope under pressure
- Demonstrates a commitment to partnership working and the wider interests of the health services
Desirable
- Leading, developing and delivering managing marketing, and communications
- Experience of working on large scale change projects or with a regional or national profile
- Experience and knowledge of communications within the NHS and/or public sector
- Working in a large, complex organisation
- Experience of working with external agencies
- Ability to influence and negotiate change within a complex external environment
- Knowledge and understanding of the NHS principles and values as set out in the NHS constitution
- Considerate of health and social care principles and can promote integration locally and regionally
COMMUNICATION AND RELATIONSHIPS (INCLUDING MANAGEMENT RESPONSIBILITIES)
Essential
- Exceptional written and oral communication skills
- Team player with strong leadership qualities
- Experience of leading and managing teams
- Ability to deal with sensitive and/or confidential information and deal with potential conflict of opinions
- Highly politically astute
- Committed to ensuring that the organisation values diversity and promotes quality and inclusivity in all aspects of the business
Desirable
- Knowledge of house/branding styles and NHS corporate image guidelines
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
