Marketing & Brand Executive

Job summary

Essex Partnership University Trust (EPUT) is challenging convention. From the modernisation of our Patient Experience, to creating outstanding professional services for our staff, to the inspiring students who choose to learn and live here.

With a long tradition of traditionalism, EPUT are on a journey of transformation, embracing innovation in order to make a real difference to the lives of those living in the many communities we serve. Our mind set creates new agendas, contributes new knowledge and provides new ideas and solutions that are helping to shape the future of Mental Health and Community Services. We challenge conventional thinking and discourse, offering inspiring and creative ways to understand and solve issues.

The Trust is now looking to recruit a Brand Executive, to join theMarketing and Brand Team for 12 months and continue to contribute to developing dynamic and creative strategies in order to help the trust become best in class within marketing across the entire health and care landscape.

YOU WILL LOVE THIS JOB IF:

• You enjoy new idea generation and being creative
• You can take the lead on multiple marketing campaigns and work to tight deadlines
• You have a passion for all things marketing and brand

Main duties of the job

Brand Management

Lead brand identity across material execution

Own and deliver marketing and brand initiatives from idea to creative concept

Develop annual brand plan with Director of Marketing & Brand and Website and Content Manager, focussed across all key channels

Communications and Marketing Materials

Develop campaigns to deliver against agreed marketing and brand strategy across multi-channel communication platforms

Work closely with communications team to create integrated plans, providing key insights to drive growth and unlock new ideas

Develop core materials including promotional materials and presentation decks

Ensure all materials are aligned to the brand guidelines across all touchpoints, optimising message communication as required

Digital Marketing

Create social media and website content and executive paid social media campaigns

Market Research and Monitoring

Keep up to date on environment and market understanding, leveraging new insights to adapt brand and campaign strategies

Agency Management

Support the Director of Marketing & Brand with the day-to-day running of agencies, through clearly defined plans, budgets and timeframe.

Work closely with our media agency to maximise campaign impact and measure ROI.

ESSENTIAL EXPERIENCE

Basic understanding of marketing, branding and creative

About us

EPUT are looking for motivated staff who shares our Trust values of Care, Learn and Empower. In return, EPUT can offer you a range of benefits and development including;

• Season Ticket Loans
• NHS discounts for staff
• Excellent Training facilities and opportunities
• Buying and Selling annual leave scheme
• The opportunity to work bank shifts and expand knowledge and experience in other areas
• Salary Sacrifice schemes including lease cars and Cycle to Work
• Day One Flexible Employer

The Trust supports and actively encourages flexible working for all employees. We offer many options and you are encouraged to ask the recruiting manager what is possible for this role. If appointed, you will have the opportunity to apply for a flexible working request from the first day of your employment

Join our Staff bank

What is Staff Bank?

Our EPUT NHS staff bank is an entity managed by the trust that hires clinical and non-clinical healthcare professionals to take on shifts at our trust hospitals and community settings. Here at EPUT we maintain our own bank of specialist staff to ensure that we are able offer safe and effective care at all times.

All our permanent staff are automatically enrolled onto the staff bank however this does not mean you have to work any additional shifts, but the option is there for you if you wish.

If you are joining our Trust in a fixed term role, please indicate on your New Starter Paperwork that you wish to join our staff bank.