Job summary
We are looking for an experienced, enthusiastic, and ambitious individual to join East Kent Hospitals University Foundation Trust (EKHUFT) as a digital and social media communications officer based within the recruitment team.
This is a perfect opportunity for a proactive individual who is passionate about all things digital and wants to take on a key role on all aspects of the EKHUFTs digital communication activities for recruitment.
Main duties of the job
You will play a key part in developing engaging content for recruitment on digital channels, including the website and management of all our social media channels, monitoring their success by producing regular analytics, and finding new ways to engage and grow our audiences and attract candidates.
You'll be taking ownership of the day to day running of our recruitment social media channels and work closely with the communications team and Head of People and Culture Services to maintain and improve our website, create exciting campaigns and day to day marketing.
About us
We are one of the largest hospital trusts in England, with five hospitals and community clinics serving a local population of around 800,000 people.
Our vision is 'great healthcare from great people'. Everything we do is guided by our values: 'People feel cared for, safe, respected and confident that we are making a difference'. We have a new way of working at East Kent Hospitals, called 'We care'. It's about empowering frontline staff to lead improvements day-to-day. We're looking for compassionate people to be part of our improvement journey for the patients, families and carers we care for every day.
Applications for this role should be written by the applicant. If artificial intelligence (AI) programmes are used then the application may be rejected due to this document being an important part of the assessment process. This does not prevent applicants seeking appropriate support with applications should they need to for the purposes of any declared disability.
Job description
Job responsibilities
Please scroll down to access the full Job Description and Person Specification located in Documents to download. If you have further queries please dont hesitate to contact the line manager using the contact details below.
Job description
Job responsibilities
Please scroll down to access the full Job Description and Person Specification located in Documents to download. If you have further queries please dont hesitate to contact the line manager using the contact details below.
Person Specification
Experience
Essential
- Experience in an digital/social media environment.
- Experience of interpreting a variety of data
- Experience of creating compelling and engaging content in written, visual audio form
- Experience of developing, implementing and evaluation social and digital campaigns
- Experience of managing social media channels, understanding how they work and how to write a plan to for content on relevant channels
- Excellent interpersonal skills and the confidence to work with and communicate effectively with people at all levels both inside and external to the organisation.
Desirable
- Experience of working within the NHS/Public Sector
- Experience in a recruitment/HR environment.
- Experience of the development of digital channels
- Experience of Adobe Illustrator, Indesign, Photoshop and Premiere
- Good knowledge of website content management systems
Skills
Essential
- A high standard of written English
- Design and video production skills
Desirable
- Influencing skills
- Process mapping skills
Knowledge
Essential
- Good knowledge of current key and emerging social media platforms and current/emerging recruitment trends
- Good knowledge of NHS governance processes relevant to communications, such as patient confidentiality
- Good knowledge of legal requirements of digital communications, eg, AIS, GDPR
Qualifications
Essential
- Educated to diploma level ( design or digital qualification) or show relevant work experience in digital/design
Desirable
- Educated to degree level ( design or digital qualification) or show relevant work experience in digital/design
Other
Essential
- Upholds and models the Trust values
Person Specification
Experience
Essential
- Experience in an digital/social media environment.
- Experience of interpreting a variety of data
- Experience of creating compelling and engaging content in written, visual audio form
- Experience of developing, implementing and evaluation social and digital campaigns
- Experience of managing social media channels, understanding how they work and how to write a plan to for content on relevant channels
- Excellent interpersonal skills and the confidence to work with and communicate effectively with people at all levels both inside and external to the organisation.
Desirable
- Experience of working within the NHS/Public Sector
- Experience in a recruitment/HR environment.
- Experience of the development of digital channels
- Experience of Adobe Illustrator, Indesign, Photoshop and Premiere
- Good knowledge of website content management systems
Skills
Essential
- A high standard of written English
- Design and video production skills
Desirable
- Influencing skills
- Process mapping skills
Knowledge
Essential
- Good knowledge of current key and emerging social media platforms and current/emerging recruitment trends
- Good knowledge of NHS governance processes relevant to communications, such as patient confidentiality
- Good knowledge of legal requirements of digital communications, eg, AIS, GDPR
Qualifications
Essential
- Educated to diploma level ( design or digital qualification) or show relevant work experience in digital/design
Desirable
- Educated to degree level ( design or digital qualification) or show relevant work experience in digital/design
Other
Essential
- Upholds and models the Trust values
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
