Job summary
We're on the lookout for a talented Creative and design officer to work in our fantastic communications team.
As the creative behind our visual content, you'll have the opportunity to wow our audiences and bring our brand to life.
If you're thinking "what brand?", you're already asking the right questions.
Whether you're designing high-impact, stunning print campaigns, taking gorgeous photos and filming short video, or commissioning external agencies, you'll be the driving force behind our creative endeavours.
We're a fun, creative, and dynamic team, always ready to collaborate, and always ready to learn something new for a fresh perspective.
So, if you're passionate about creative, accessible, and captivating designs that resonate with #TeamLNWH and our communities, we'd love to hear from you.
Main duties of the job
You'll ensure our creative output is on brand and accessible for our diverse communities.
As our lead for creative and design work in the communications team, you'll work closely with corporate services, the wider organisation, and external creatives to support the delivery of internal and external communications objectives.
Using your specialist expertise, you're responsible for producing print, digital, and multimedia materials for a range of audiences and channels, as well as proactively pursuing other creative projects which support our brand and reputation.
About us
#TeamLNWH is an exciting, friendly, and wonderfully diverse trust.
We look after three hospitals in north west London: Northwick Park Hospital, our main base, Central Middlesex Hospital, and Ealing Hospital.
Job description
Job responsibilities
- Develop and maintain a corporate design style, in line with NHS identity guidelines, ensuring the brand remains fresh and relevant
- Delivering the Trusts strategy and communications objectives, and developing plans to support delivery of our organisational goals
- Where necessary, ensuring all Trust publications and creative assets (including patient information and marketing materials) comply with:
- Trust and NHS identity
- NHS Accessible Information Standard
- Equality Act 2010
- the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018
- Leading on the design of corporate and marketing materials, including:
- Magazines and reports (such as the Trusts newspaper, annual reports and accounts)
- Posters and leaflets (such as Staff Excellence Awards collateral)
- Presentations for use by the Communications team, Trust Board, and other teams
- Digital assets for social media, websites, or intranet (such as campaign assets and collateral to support the above)
- Working with the Communications Specialist to approve patient information leaflets compliance with key standards and legislation
- Producing multimedia content, including videos and photos, that support the delivery of the communications strategy and organisational goals
- Writing attention-grabbing calls to action and accompanying text for use on social media, web, and in print
- Overseeing and contributing to design projects requiring advance planning and co-ordination with stakeholder engagement
- Maintaining a rigorous job tracking system, providing reports and information, as required
- Sourcing and preparing assets produced by other organisations to support local and national campaigns
- Commissioning external design, video, photography, and production agencies and freelancers
- Supporting internal and external campaigns with innovative ways of communicating with key audiences
- Supporting corporate events, including the annual general meeting and staff awards
- Establishing and maintaining an effective image and asset library, with a log of filming and photography consent documentation
- Monitoring the use of Trust logos and supporting a wider programme of brand implementation and reputation management across the Trust
Job description
Job responsibilities
- Develop and maintain a corporate design style, in line with NHS identity guidelines, ensuring the brand remains fresh and relevant
- Delivering the Trusts strategy and communications objectives, and developing plans to support delivery of our organisational goals
- Where necessary, ensuring all Trust publications and creative assets (including patient information and marketing materials) comply with:
- Trust and NHS identity
- NHS Accessible Information Standard
- Equality Act 2010
- the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018
- Leading on the design of corporate and marketing materials, including:
- Magazines and reports (such as the Trusts newspaper, annual reports and accounts)
- Posters and leaflets (such as Staff Excellence Awards collateral)
- Presentations for use by the Communications team, Trust Board, and other teams
- Digital assets for social media, websites, or intranet (such as campaign assets and collateral to support the above)
- Working with the Communications Specialist to approve patient information leaflets compliance with key standards and legislation
- Producing multimedia content, including videos and photos, that support the delivery of the communications strategy and organisational goals
- Writing attention-grabbing calls to action and accompanying text for use on social media, web, and in print
- Overseeing and contributing to design projects requiring advance planning and co-ordination with stakeholder engagement
- Maintaining a rigorous job tracking system, providing reports and information, as required
- Sourcing and preparing assets produced by other organisations to support local and national campaigns
- Commissioning external design, video, photography, and production agencies and freelancers
- Supporting internal and external campaigns with innovative ways of communicating with key audiences
- Supporting corporate events, including the annual general meeting and staff awards
- Establishing and maintaining an effective image and asset library, with a log of filming and photography consent documentation
- Monitoring the use of Trust logos and supporting a wider programme of brand implementation and reputation management across the Trust
Person Specification
Knowledge and experience
Essential
- Experience in a graphic design role
- Experience of working with a wide range of graphic design programmes, such as Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Pro and Acrobat) or equivalent
- Experience of working with Microsoft Office tools such as Word, PowerPoint, Excel, and Outlook
- Direct experience of producing innovative, high-quality content for a variety of audiences and a variety of channels
- Portfolio of design work
- Experience of commissioning high-quality design materials and of managing external contractors (design agencies, photographers etc)
- Demonstrable ability to deliver results when dealing with highly sensitive issues in a complex environment
- Experience of planning & delivering, often under significant time pressure
- Experience of evaluating effectiveness of outputs across all channels
Desirable
- Experience of working in the NHS, wider health, public and/or charity sectors
- Experience of working as part of a communications team
- Experience of designing for online engagement tools such as SurveyMonkey, Mailchimp, or Microsoft Power Apps
- Experience of working with web Content Management Systems
- Experience of managing social media profiles
Qualifications and training
Essential
- Degree, with a professional postgraduate qualification in graphic design or equivalent relevant experience
Desirable
Skills, abilities and attributes
Essential
- Ability to interpret a project brief and produce creative design solutions, tailored to different audiences & keeping to brand guidelines
- Advanced design skills
- Ability to develop creative campaigns
- Ability to create and edit images and photos, and create a suite of high-quality, creative materials (digital & offline)
- Good written, verbal, & presentational skills, including the ability to digest & turn complex information into plain English & easily accessible formats for different audiences
- Strong planning, organisational and interpersonal skills
- Ability to meet tight deadlines, with good negotiation and persuasion skills, dealing effectively with challenging issues
- Sound judgement, with the ability to manage varied and competing priorities effectively
- Understanding of integrated communications
- Ability to train others in basic graphic design packages
- Good awareness of design & digital industry developments & the opportunities they present
- Ability to act promptly and decisively, working to tight deadlines
- Ability to work independently and with a team, and manage own workload
Desirable
- Photography, filming and editing skills
- Awareness of relevant laws and standards, such as copyright law, accessibility law, and data protection law
- Understanding of NHS and wider health environment
Person Specification
Knowledge and experience
Essential
- Experience in a graphic design role
- Experience of working with a wide range of graphic design programmes, such as Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Pro and Acrobat) or equivalent
- Experience of working with Microsoft Office tools such as Word, PowerPoint, Excel, and Outlook
- Direct experience of producing innovative, high-quality content for a variety of audiences and a variety of channels
- Portfolio of design work
- Experience of commissioning high-quality design materials and of managing external contractors (design agencies, photographers etc)
- Demonstrable ability to deliver results when dealing with highly sensitive issues in a complex environment
- Experience of planning & delivering, often under significant time pressure
- Experience of evaluating effectiveness of outputs across all channels
Desirable
- Experience of working in the NHS, wider health, public and/or charity sectors
- Experience of working as part of a communications team
- Experience of designing for online engagement tools such as SurveyMonkey, Mailchimp, or Microsoft Power Apps
- Experience of working with web Content Management Systems
- Experience of managing social media profiles
Qualifications and training
Essential
- Degree, with a professional postgraduate qualification in graphic design or equivalent relevant experience
Desirable
Skills, abilities and attributes
Essential
- Ability to interpret a project brief and produce creative design solutions, tailored to different audiences & keeping to brand guidelines
- Advanced design skills
- Ability to develop creative campaigns
- Ability to create and edit images and photos, and create a suite of high-quality, creative materials (digital & offline)
- Good written, verbal, & presentational skills, including the ability to digest & turn complex information into plain English & easily accessible formats for different audiences
- Strong planning, organisational and interpersonal skills
- Ability to meet tight deadlines, with good negotiation and persuasion skills, dealing effectively with challenging issues
- Sound judgement, with the ability to manage varied and competing priorities effectively
- Understanding of integrated communications
- Ability to train others in basic graphic design packages
- Good awareness of design & digital industry developments & the opportunities they present
- Ability to act promptly and decisively, working to tight deadlines
- Ability to work independently and with a team, and manage own workload
Desirable
- Photography, filming and editing skills
- Awareness of relevant laws and standards, such as copyright law, accessibility law, and data protection law
- Understanding of NHS and wider health environment
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
