Job summary
Are you a dynamic digital communications and marketing expert ready to make a significant impact in the life sciences and healthcare innovation sector? At Health Innovation Oxford and Thames Valley (HIOTV), we are seeking a passionate individual to join our Strategic and Industry Partnerships team and elevate our digital presence. As a key player in the healthcare innovation landscape, we are committed to advancing the future of healthcare by developing cutting-edge solutions and engaging diverse audiences through innovative digital strategies.
In this role, you will lead digital marketing and communication efforts for our Industry and Innovation programmes, transforming the way we connect with healthcare professionals, patients, NHS partners, and the life science and health etech sectors. You will have the opportunity to craft compelling narratives that resonate across the life sciences and healthcare ecosystem, implement impactful digital campaigns, and utilise the latest tools and technologies to enhance our brand's visibility and influence. If you are a creative thinker with a strategic mindset and a passion for healthcare innovation, this is a perfect opportunity to thrive and make a real difference in a team that impacts lives every day.
You will report to the Head of Communications and Director of Strategic and Industry Partnerships.
Main duties of the job
As the Digital Communications and Marketing Expert primarily within the Strategic and Industry Partnerships team at HIOTV, you will play a pivotal role in enhancing our digital footprint across the life sciences and healthcare innovation sector. Your responsibilities will include:
o Digital Strategy Development: Lead the creation and implementation of comprehensive digital marketing strategies for our Industry and Innovation programmes.o Content Creation and Management: Develop engaging and informative content for various digital platforms, including websites, social media channels, newsletters, and blogs.o Campaign Execution and Optimisation: Plan, execute, and monitor digital campaigns that effectively communicate our innovation programmes and initiatives.o Data Analysis and Reporting: Use digital analytics tools to track the performance of digital marketing efforts. Prepare detailed reports to evaluate the success of campaigns.o Brand and Reputation Management: Ensure all digital content aligns with HIOTV's brand values and objectives.
o Collaboration and Communication: Work closely with the Head of Communications as well as other internal teams to align digital marketing efforts with organisational goals. You will also collaborate with external partners including stakeholders within the NHS, industry, research and other Health Innovation Networks.
About us
Our team thrives on a culture of openness, support, and continuous learning. We encourage each member to bring their unique perspectives and expertise to the table, fostering an environment where new ideas are welcomed, and innovation is celebrated. We work closely together, balancing independent initiatives with collaborative projects to achieve our shared goals. Our work ethic is built on professionalism, respect, and a strong commitment to excellence in everything we do.
As part of the HIOTV team, you will benefit from being part of an organisation hosted by Oxford University Hospitals (OUH) NHS Foundation Trust. This affiliation provides a unique blend of a fast-paced, innovative environment with the stability and comprehensive benefits of working under NHS (Agenda for Change) terms and conditions. These benefits include:
- Professional Development
- Flexible Working Arrangements
- Comprehensive Health and Wellbeing Support
- Inclusive and Collaborative Environment
At HIOTV, your work will have a real impact. You will be contributing to projects that directly enhance healthcare innovation, improve patient outcomes and support the NHS.
Job description
Job responsibilities
Coordinate and manage the relevant sections of the main HIOTV websites To contribute to the development of the online presence of the organisation through an innovative approach to our websites and social media To work with third parties providing direction for website development including design and functionality To ensure that HIOTV websites and online promotion are following IG best practice Co-ordination of online marketing channels including segmented e-mail marketing campaigns, content scheduling calendar and increased social media presence To deliver regular reports on the campaign performance and contribute to Board and Directorate reports for Online information and analysis To proactively drive innovation of our online marketing through analysis, testing and timely delivery of campaigns To help ensure marketing strategy, planning and delivery is effective as well as raising the profile of the programmes at all times To help ensure Marketing and CRM databases are managed and maintained effectively To co-ordinate the production of other marketing materials including brochures, marketing collateral, magazines, newsletters and e-mail marketing campaigns Support and leadership (where appropriate) of specific projects as agreed with the Head of Industry and Innovation, taking the lead and ensuring:
Creation and maintenance of the project initiation document and associated plans with regular team meetings to monitor progress and resources. Support action required to meet conflicting/changing requirements.
Monitoring project progress and provision monthly reports against implementation plans.
Leading on post-project evaluation, documenting and presenting lessons learned for projects that the post-holder is specifically responsible for.
Management of third party contracts and staff at senior level within partner organisations including industry, academia and the NHS. This responsibility will require expert skills in the management of complex stakeholder interactions. Identification of risks and issues that are preventing rollout and escalation of risks and issues (and plans for mitigation) to the Programme Team Meetings and the Oversight Groups. Responsible for a high standard of work supporting the delivery of projects on time, to quality standards and in a cost effective manner. Building and supporting relationships within NHS organisations, the Networks nine universities and life sciences and industry partners to support the objectives of the HIN, and to ensure the widest possible engagement, providing new opportunities for individual stakeholders and partners to work together and initiate proposals and projects.
Key Working RelationshipsThe post holder will be required to support the building and maintenance of constructive working relationships with a broad range of internal and external stakeholders.Key internal working relationships will include:
Head of Communications and Stakeholder Engagement Director of Strategic and Industry Partnerships Head of Industry and Innovation HIOTV Programme Leads, and Project Managers Clinical Innovation Adoption Team Community Involvement Workforce Innovation team Patient Safety Collaborative Team
Key external working relationships will include programme/project leads from: Life Sciences industries and industry organisations University academics and researchers Knowledge and Technology Transfer Offices NHS providers and commissioners Accelerator Delivery Partners
Job description
Job responsibilities
Coordinate and manage the relevant sections of the main HIOTV websites To contribute to the development of the online presence of the organisation through an innovative approach to our websites and social media To work with third parties providing direction for website development including design and functionality To ensure that HIOTV websites and online promotion are following IG best practice Co-ordination of online marketing channels including segmented e-mail marketing campaigns, content scheduling calendar and increased social media presence To deliver regular reports on the campaign performance and contribute to Board and Directorate reports for Online information and analysis To proactively drive innovation of our online marketing through analysis, testing and timely delivery of campaigns To help ensure marketing strategy, planning and delivery is effective as well as raising the profile of the programmes at all times To help ensure Marketing and CRM databases are managed and maintained effectively To co-ordinate the production of other marketing materials including brochures, marketing collateral, magazines, newsletters and e-mail marketing campaigns Support and leadership (where appropriate) of specific projects as agreed with the Head of Industry and Innovation, taking the lead and ensuring:
Creation and maintenance of the project initiation document and associated plans with regular team meetings to monitor progress and resources. Support action required to meet conflicting/changing requirements.
Monitoring project progress and provision monthly reports against implementation plans.
Leading on post-project evaluation, documenting and presenting lessons learned for projects that the post-holder is specifically responsible for.
Management of third party contracts and staff at senior level within partner organisations including industry, academia and the NHS. This responsibility will require expert skills in the management of complex stakeholder interactions. Identification of risks and issues that are preventing rollout and escalation of risks and issues (and plans for mitigation) to the Programme Team Meetings and the Oversight Groups. Responsible for a high standard of work supporting the delivery of projects on time, to quality standards and in a cost effective manner. Building and supporting relationships within NHS organisations, the Networks nine universities and life sciences and industry partners to support the objectives of the HIN, and to ensure the widest possible engagement, providing new opportunities for individual stakeholders and partners to work together and initiate proposals and projects.
Key Working RelationshipsThe post holder will be required to support the building and maintenance of constructive working relationships with a broad range of internal and external stakeholders.Key internal working relationships will include:
Head of Communications and Stakeholder Engagement Director of Strategic and Industry Partnerships Head of Industry and Innovation HIOTV Programme Leads, and Project Managers Clinical Innovation Adoption Team Community Involvement Workforce Innovation team Patient Safety Collaborative Team
Key external working relationships will include programme/project leads from: Life Sciences industries and industry organisations University academics and researchers Knowledge and Technology Transfer Offices NHS providers and commissioners Accelerator Delivery Partners
Person Specification
Qualifications
Essential
- Either a degree or equivalent experience in digital marketing (social media and websites)
Desirable
- Prince2 qualification or equivalent
Experience
Essential
- Previous work experience in NHS communications
- Demonstrable and proven social media experience with a relevance to healthcare or related market
- Experience in delivering communications projects including stakeholder management, project design and identifying the relevant resources required
- Demonstrable experience of working in a complex change environment with multiple stakeholders and securing their engagement resulting in a successful project
- Considerable experience of working in an autonomous fashion, working within defined parameters to meet objectives
Desirable
- Experience of working with life sciences industry
- Knowledge of grant funding streams
- Experience of working across organisational boundaries
Knowledge
Essential
- Knowledge of working with a diverse range of health care stakeholders
- Knowledge of online tracking technology such as Google Analytics
- Solid understanding of social media marketing channels
- Knowledge of developing and delivering successful marketing and communications strategies and campaigns
- Solid understanding of website management
Skills
Essential
- Excellent verbal and written communication skills
- Excellent organisational and time management skills with ability to prioritise own work
- Evidence of problem solving skills and ability to respond to sudden unexpected demands
- Ability to think innovatively and strategically
- Demonstrated capability to plan over short, medium and long-term timeframes and adjust plans and resource requirements accordingly
- Proficient in the use of Microsoft Office products
- Ability to understand complex data, to analyse and summarise these data and draw conclusions, identifying and managing risks
Aptitude and other
Essential
- A deep interest in healthcare and an understanding of local and national health policy and broader strategic issues relevant to the wider NHS and the specific objectives of the HIOTV
- Confident to communicate with internal and external contacts with an ability to influence, negotiate with senior managers and contractors to enable the delivery of the project
- A good team player with the ability to persuade the team to take on new ways of working and to challenge (constructively) the status quo
- Able to work under pressure to tight deadlines
- Able to handle confidential and sensitive issues in an appropriate manner
- Maintain a professional appearance and behaviours in all circumstances
- Flexible working patterns and ability to embrace change
- Used to working in a busy environment
- Adaptability, flexibility and ability to cope with uncertainty and change
- Willing to engage with and learn from peers, other professionals and colleagues in the desire to provide or support the most appropriate interventions
- Professional calm and efficient manner
- Effective organiser, influencer and networker
- Demonstrates a strong desire to improve performance and make a difference by focusing on goals.
- Completer/Finisher
Person Specification
Qualifications
Essential
- Either a degree or equivalent experience in digital marketing (social media and websites)
Desirable
- Prince2 qualification or equivalent
Experience
Essential
- Previous work experience in NHS communications
- Demonstrable and proven social media experience with a relevance to healthcare or related market
- Experience in delivering communications projects including stakeholder management, project design and identifying the relevant resources required
- Demonstrable experience of working in a complex change environment with multiple stakeholders and securing their engagement resulting in a successful project
- Considerable experience of working in an autonomous fashion, working within defined parameters to meet objectives
Desirable
- Experience of working with life sciences industry
- Knowledge of grant funding streams
- Experience of working across organisational boundaries
Knowledge
Essential
- Knowledge of working with a diverse range of health care stakeholders
- Knowledge of online tracking technology such as Google Analytics
- Solid understanding of social media marketing channels
- Knowledge of developing and delivering successful marketing and communications strategies and campaigns
- Solid understanding of website management
Skills
Essential
- Excellent verbal and written communication skills
- Excellent organisational and time management skills with ability to prioritise own work
- Evidence of problem solving skills and ability to respond to sudden unexpected demands
- Ability to think innovatively and strategically
- Demonstrated capability to plan over short, medium and long-term timeframes and adjust plans and resource requirements accordingly
- Proficient in the use of Microsoft Office products
- Ability to understand complex data, to analyse and summarise these data and draw conclusions, identifying and managing risks
Aptitude and other
Essential
- A deep interest in healthcare and an understanding of local and national health policy and broader strategic issues relevant to the wider NHS and the specific objectives of the HIOTV
- Confident to communicate with internal and external contacts with an ability to influence, negotiate with senior managers and contractors to enable the delivery of the project
- A good team player with the ability to persuade the team to take on new ways of working and to challenge (constructively) the status quo
- Able to work under pressure to tight deadlines
- Able to handle confidential and sensitive issues in an appropriate manner
- Maintain a professional appearance and behaviours in all circumstances
- Flexible working patterns and ability to embrace change
- Used to working in a busy environment
- Adaptability, flexibility and ability to cope with uncertainty and change
- Willing to engage with and learn from peers, other professionals and colleagues in the desire to provide or support the most appropriate interventions
- Professional calm and efficient manner
- Effective organiser, influencer and networker
- Demonstrates a strong desire to improve performance and make a difference by focusing on goals.
- Completer/Finisher
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Employer details
Employer name
Oxford University Hospitals NHS Foundation Trust
Address
Oxford Science Park
Health Innovation Oxford & Thames Valley, Magdalen Centre, Oxford Science Park
Oxford
OX4 4GA
Employer's website
https://www.ouh.nhs.uk/ (Opens in a new tab)
