Charity Multi-Channel Marketing Officer

University Hospitals of Derby and Burton NHS Foundation Trust

This job is now closed

Job summary

As a Multi-Channel Marketing Officer at Derby and Burton Hospitals Charity, you will be at the forefront of our digital communications strategy. You will play a pivotal role in creating original copy, multimedia content, and compelling calls to action. Managing our supporter newsletter, marketing automation processes, and social media activities will be central to your responsibilities. Your aim will be to engage our diverse range of stakeholders, including supporters, charitable fund applicants, members of the public, corporates, and NHS staff.

Main duties of the job

Develop a programme of tailored multi-channel marketing campaigns, including the development of a dynamic supporter newsletter, to specific audience groups with clear calls to action.

Track analytics and open rates on our newsletters and campaigns to proactively make improvements to key stats to help improve deliverability, open and click-through rates and conversions.

Work alongside the marketing team on managing and maintaining the Google Ad and Google Analytics accounts, assisting in campaign delivery and keyword planning.

Ensure our communications practices are GDPR compliant.

Stay up to date with current technologies and trends in social media, design tools and applications.

Design and implement social media strategy to align with charity objectives.

Contribute to management of the day-to-day handling of all social media channels (X, Facebook, LinkedIn, Instagram), launch new channels and oversee social media accounts' design.

Work with the Charity Digital Design Officer to generate, edit, publish and share engaging multi-media content (e.g., original text, graphics, videos, photos) using Hootsuite and commission high quality marketing materials.

Closing date of applications: 6 June 2024

Interview date: 20 June 2024

About us

As a trusted organisation at the heart of our communities, we recognise the important role we can play in supporting the public, patients, our own people and local partners in achieving the best of health for the local population and the communities in which they live by providing Exceptional Care Together

Our fundamental Values of Compassion, Openness and Excellence underpin how we intend to work as a Trust and the associated behaviours are becoming embedded in all aspects of how we work.

In return we will offer:

Development opportunities, both professional and leadership development
On-going support from recruitment to when you join our team and beyond.
Staff benefits including employee assistance programme, discounted gym membership, onsite fitness classes, car schemes

Key Facts:

We see on average 4810 OP appointments a day.
We are the 4th busiest Trauma & Orthopaedic outpatients department in England - an average of 2077 per week.
An average of 1115 patients are seen in A&Es across our network every day - 3rd largest in the country.
Our hospitals admit an average of 195 emergency patients daily.
Last year we undertook almost 33,700 planned surgical operations in our 57 operating theatres.
We are one of only 7 Trusts nationally with more than 50 operating theatres.
We carry out more than 140 elective procedures each working day.
UHDB is a research active University Hospital with a large and varied portfolio of clinical trials and research opportunities for all staff.

Date posted

23 May 2024

Pay scheme

Agenda for change

Band

Band 5

Salary

£28,407 to £34,581 a year pa

Contract

Permanent

Working pattern

Full-time

Reference number

320-TWS-1624

Job locations

Royal Derby Hospital

Uttoxeter Raod

Derby

DE22 3NE

Job description

Job responsibilities

Please see attached Job description and Person Specification. To apply please click APPLY FOR THIS JOB this link will take you to the TRAC Recruitment Site. You will need to register if you do not already have an account.

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Job description

Job responsibilities

Person Specification

Education

Essential

Educated to Degree level or demonstrates equivalent experience in a relevant subject (Marketing, Media, Communications, Journalism)
Devising and delivering multi-channel customer-focused marketing and communication campaigns and strategies.

Experience

Essential

Experience of working in a busy stakeholder b2b and/or b2c marketing role.
Proven experience of working on bulk mailers and managing lists.
Experience of working across social media platforms

Person Specification

Education

Essential

Educated to Degree level or demonstrates equivalent experience in a relevant subject (Marketing, Media, Communications, Journalism)
Devising and delivering multi-channel customer-focused marketing and communication campaigns and strategies.

Experience

Essential

Experience of working in a busy stakeholder b2b and/or b2c marketing role.
Proven experience of working on bulk mailers and managing lists.
Experience of working across social media platforms

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.