Marketing & Communications Officer (Public Health)
Northumbria Healthcare NHS Foundation Trust
The closing date is 09 May 2024
Job summary
The opportunity has arisen within our award-winning communications team for a motivated marketing and communications officer. This is a permanent part-time post, 22.5 hours per week.
The post's main base is at the Cobalt office in North Tyneside, but will require travel across Northumberland and North Tyneside (see job description attached).
Main duties of the job
Leading on the communications and marketing activity to support the trust to reduce health inequalities and improve health and wellbeing of the communities it serves.
The post-holder will be responsible for marketing and communicating with a wide range of stakeholders, to promote the public health and related services provided by the trust and build on the reputation of the organisation to staff, local, regional and specialist media, the general public, patients and internal and external stakeholders using a wide range of public relations, communications and marketing techniques. This will include marketing campaigns to target behaviour change, using insight to develop appropriate strategies.
About us
We manage three major locality hospitals at North Tyneside, Wansbeck and Hexham, plus a number of smaller community hospitals and clinics from Tynemouth to Berwick on Tweed, in addition to our state-of-the-art Northumbria Specialist Emergency Care Hospital, the first of its kind in England. We also care for people in their homes and provide services from facilities in local communities such as health centres. We give people greater choice and control over their care to help them to live independently at home and avoid hospital admission where appropriate. High quality patient care is at the heart of everything we do and we strive to ensure every single patient and service user has an exceptional experience with us. We have one of the most extensive patient experience programmes of any trust in England.
Job description
Job responsibilities
- Develops, implements and evaluates communications and marketingCommissions, writes, edits, proof reads and co-ordinates complex internal, and where necessary, external publications, patient leaflets and advice documents; press releases, articles, briefings and websites, organises print and distribution, ensuring everything is of the highest standard.
- Responds to media enquiries, briefs journalists, organises and manages events e.g. hospital openings; photo calls; press conferences; VIP visits and supervises media interviews, filming and press photographers on trust premises.
- Provides communications, media and marketing advice to managers, staff and committees, and acts as communications specialist to advise and influence committees in a particular area of the organisation at times of change when good communication is crucial.
- Develops, implements and evaluates new internal communications and engagement.
- Develops and implement programme of research and insight development to support communications activity.
- Develops a wide range of mechanisms to communicate with stakeholders.
- Develops a range of digital and social media content to communicate with relevant audiences.
Job description
Job responsibilities
- Develops, implements and evaluates communications and marketingCommissions, writes, edits, proof reads and co-ordinates complex internal, and where necessary, external publications, patient leaflets and advice documents; press releases, articles, briefings and websites, organises print and distribution, ensuring everything is of the highest standard.
- Responds to media enquiries, briefs journalists, organises and manages events e.g. hospital openings; photo calls; press conferences; VIP visits and supervises media interviews, filming and press photographers on trust premises.
- Provides communications, media and marketing advice to managers, staff and committees, and acts as communications specialist to advise and influence committees in a particular area of the organisation at times of change when good communication is crucial.
- Develops, implements and evaluates new internal communications and engagement.
- Develops and implement programme of research and insight development to support communications activity.
- Develops a wide range of mechanisms to communicate with stakeholders.
- Develops a range of digital and social media content to communicate with relevant audiences.
Person Specification
Qualifications
Essential
- Educated to degree level or equivalent in a relevant subject and/ or substantial experience working in a press office or communications department
Desirable
- Professional qualification in communications and marketing
Experience and knowledge
Essential
- Experience and knowledge of communications, public relations, journalism and marketing techniques, approaches and procedures gained through practical experience working in public relations, marketing, communications or as a journalist for a significant period of time
Desirable
- Experience of working in a similar role in a complex NHS organisation or in the public sector.
other
Essential
- It is an essential requirement of the role that the post-holder has a valid driving licence and is either a car owner and able to use the car for work purposes, or has a Trust personal lease vehicle which may be used for the role. However, the Trust would consider making reasonable adjustments to the role, if necessary, to enable a disabled person to undertake the role.
Person Specification
Qualifications
Essential
- Educated to degree level or equivalent in a relevant subject and/ or substantial experience working in a press office or communications department
Desirable
- Professional qualification in communications and marketing
Experience and knowledge
Essential
- Experience and knowledge of communications, public relations, journalism and marketing techniques, approaches and procedures gained through practical experience working in public relations, marketing, communications or as a journalist for a significant period of time
Desirable
- Experience of working in a similar role in a complex NHS organisation or in the public sector.
other
Essential
- It is an essential requirement of the role that the post-holder has a valid driving licence and is either a car owner and able to use the car for work purposes, or has a Trust personal lease vehicle which may be used for the role. However, the Trust would consider making reasonable adjustments to the role, if necessary, to enable a disabled person to undertake the role.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
