Job summary
Interview date 06 September 2022
We are seeking an experienced Digital Communications Manager to join the Information, Management and Technology Directorate.
This role will work closely with Senior IM&T Managers, the Great North Care Record Team and Communications Team and will provide pivotal support in embedding the digital strategy. This is a fast paced role in a complex environment which serves a wide range of audiences requiring the successful candidate to have a proven track record in adapting to change and working effectively at all levels of an organisation.You will be redirected to Trac to apply for the vacancy. Please expand the job details section and read all of the information before applying for the vacancy.
Please note it is a requirement of The Newcastle upon Tyne Hospitals NHS Foundation Trust that all successful candidates who require a DBS for the post they have been offered pay for their DBS certificate.The method of payment is a salary deduction from your first month's pay.
Newcastle Hospitals encourages all staff and volunteers who are appointed to join the Trust to be fully vaccinated against COVID-19.
Main duties of the job
As the Digital Communications Manager for IM&T, you will;
- Find opportunities to engage staff and patients in the development of the Trust's Digital Strategy, including seeking views to inform the digital strategy and roadmap
- Ensure communications with staff and public are engaging and robust to inform others of the digital programmes within the Trust
- Working alongside the GNCR project team and IT project teams to support their communication campaigns
- Commission, write, edit, proof read and coordinate complex communications
- Work with colleagues within the communications team and wider organization to ensure messages are fit for purpose, increasing levels of engagement within all stakeholder channels.
About us
Newcastle Hospitals NHS Foundation Trust is one of the busiest, largest and most successful teaching NHS foundation trusts in the country, with over 18,000 staff and an annual income of £1 billion.
Rated 'Outstanding' by theCQC for the second consecutive time in 2019, we have a long history of providing high quality care, clinical excellence, and innovation in medical research regionally, nationally and internationally.
We're also proud to be the second largest provider of specialised services in the country. This means we support people with a range of rare and complex medical, surgical and neurological conditions, cancers and genetic orders.
Our staff oversee around 1.84 million patients 'contacts' each year, delivering high standards of healthcare.
We are committed to promoting equality and diversity and recognise the benefit in providing an inclusive environment. We value and respect the diversity of our employees and aim to recruit a workforce which reflects the communities we serve, and is equipped to deliver the best service to our patients. We welcome all applications irrespective of people's race, disability, gender, sexual orientation, religion or belief, age, gender identity, marriage and civil partnership, pregnancy and maternity and in particular those from under- represented groups.
Job description
Job responsibilities
To develop and implement an agreed strategy to positively raise the profile of both the Great North Care Record and the IMT Directorate in Newcastle
To oversee and deliver the development of a new intranet for the Trust, working alongside communications and IT colleagues
Liaising with health and care staff, patients, service users, general public,commercial organisations, and other interested parties with a view to actively, increasing the profile of Information Management & Technology both in the North East and North Cumbria and nationally, while developing partnerships/ working relationships
To promote a positive image and identity of the public relations in each area of responsibility (internally/externally) and support development of existing and new websites, as required.
To ensure the strategic plans of the two areas are incorporated into all promotional and publicity materials and activity. Promotion of the relevant brand/logos and implementation of re-branding as required. Develop, implement and evaluate a range of communication projects.
To oversee and deliver all internal communications for the IMT Directorate, including Trust wide and within the Directorate
To lead on all stakeholder engagement and public facing communications for the Great North Care Record Provide regular updates as necessary and appropriate on key communication, engagement and marketing issues to a range of key internal groups including management committees, project boards, at board level and in national reports.
Work with project teams to identify key external stakeholders and devise and deliver engagement programmes to support delivery of relevant activities.
To carry out regular analysis of website and social media performance as necessary using appropriate programs such as Google Analytics Manage the communications agency for the Great North Care Record to ensure they deliver against strategic plans Creating and maintaining a wide network of contacts across our stakeholders and out into the community in the North East and North Cumbria and nationally, to share our campaigns widely. Delivering specialist training. Managing the Digital Communications Budget
As a flexible working friendly organisation, we want to be sure that you can work in a way that is best for us and for our patients, and for you. Speak to us about how we might be able to accommodate a flexible working arrangement. If it works for the service, we will do our best to make it work for you.
Job description
Job responsibilities
To develop and implement an agreed strategy to positively raise the profile of both the Great North Care Record and the IMT Directorate in Newcastle
To oversee and deliver the development of a new intranet for the Trust, working alongside communications and IT colleagues
Liaising with health and care staff, patients, service users, general public,commercial organisations, and other interested parties with a view to actively, increasing the profile of Information Management & Technology both in the North East and North Cumbria and nationally, while developing partnerships/ working relationships
To promote a positive image and identity of the public relations in each area of responsibility (internally/externally) and support development of existing and new websites, as required.
To ensure the strategic plans of the two areas are incorporated into all promotional and publicity materials and activity. Promotion of the relevant brand/logos and implementation of re-branding as required. Develop, implement and evaluate a range of communication projects.
To oversee and deliver all internal communications for the IMT Directorate, including Trust wide and within the Directorate
To lead on all stakeholder engagement and public facing communications for the Great North Care Record Provide regular updates as necessary and appropriate on key communication, engagement and marketing issues to a range of key internal groups including management committees, project boards, at board level and in national reports.
Work with project teams to identify key external stakeholders and devise and deliver engagement programmes to support delivery of relevant activities.
To carry out regular analysis of website and social media performance as necessary using appropriate programs such as Google Analytics Manage the communications agency for the Great North Care Record to ensure they deliver against strategic plans Creating and maintaining a wide network of contacts across our stakeholders and out into the community in the North East and North Cumbria and nationally, to share our campaigns widely. Delivering specialist training. Managing the Digital Communications Budget
As a flexible working friendly organisation, we want to be sure that you can work in a way that is best for us and for our patients, and for you. Speak to us about how we might be able to accommodate a flexible working arrangement. If it works for the service, we will do our best to make it work for you.
Person Specification
Qualifications & Education
Essential
- Degree level education and relevant professional qualification and post graduate study to master's degree level or equivalent level of experience
Desirable
Knowledge & Experience
Essential
- Demonstrable experience in a speciality i.e. public relations, communications, marketing and/or journalism. This must include managing social/web based media content and ensuring compliance to relevant policies, procedures and brand guidelines
- Experience in organising national meetings for a range of audiences (industry; academia; healthcare professionals; public)
- Experience of internal and external stakeholder engagement involving multiple and diverse partners
- Good working knowledge of relevant legislation, guidelines and regulation
- Experience of interpreting national policy and direction
- Experience of working on internal communications campaigns in complex settings
Desirable
- NHS Experience
- Demonstrable experience working for a large complex organisation
- Experience of digital
- Experience to deliver specialist training to other members of the team or of the department
Skills & Abilities
Essential
- Ability to write newsletters and other publicity materials.
- Computer literate
- Ability to translate complex information around clinical research into a clear and easily understood format to a range of audiences at all levels within the organisation and externally
- Ability to produce strategic documentation to a high standard - target audiences will vary but will include board level
- Ability to work to tight time-scales, managing multiple projects across multiple work streams, and responding to changing and competing priorities.
Desirable
- Ability to maintain websites and prepare suitable online copy
Person Specification
Qualifications & Education
Essential
- Degree level education and relevant professional qualification and post graduate study to master's degree level or equivalent level of experience
Desirable
Knowledge & Experience
Essential
- Demonstrable experience in a speciality i.e. public relations, communications, marketing and/or journalism. This must include managing social/web based media content and ensuring compliance to relevant policies, procedures and brand guidelines
- Experience in organising national meetings for a range of audiences (industry; academia; healthcare professionals; public)
- Experience of internal and external stakeholder engagement involving multiple and diverse partners
- Good working knowledge of relevant legislation, guidelines and regulation
- Experience of interpreting national policy and direction
- Experience of working on internal communications campaigns in complex settings
Desirable
- NHS Experience
- Demonstrable experience working for a large complex organisation
- Experience of digital
- Experience to deliver specialist training to other members of the team or of the department
Skills & Abilities
Essential
- Ability to write newsletters and other publicity materials.
- Computer literate
- Ability to translate complex information around clinical research into a clear and easily understood format to a range of audiences at all levels within the organisation and externally
- Ability to produce strategic documentation to a high standard - target audiences will vary but will include board level
- Ability to work to tight time-scales, managing multiple projects across multiple work streams, and responding to changing and competing priorities.
Desirable
- Ability to maintain websites and prepare suitable online copy
Additional information
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
